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Sprout Social

Sprout Social

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    Marketing and Advertising

easy to use for scheduling

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
i like that you can schedule multiple social platforms at once, and edit them as needed quite easily
What do you dislike about the product?
it is hard to schedule collabs on the platform. i have experienced a few times where it failed to post completely because the collab did not go through
What problems is the product solving and how is that benefiting you?
i no longer have to live post, set reminders for myself to publish social assets, instead i can plan ahead and schedule everything in advance


    Danielle T.

Managing multiple brand accounts with Sprout has streamlined content planning, improved consistency.

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
What I like best about Sprout Social is how seamlessly it brings everything together—content scheduling, performance analytics, and especially the Listening tool, which gives us real-time insights into brand sentiment, competitor activity, and trending conversations that help shape smarter social strategies.
What do you dislike about the product?
What I dislike about Sprout Social is the lack of customization options for reports. While the data is solid, it would be helpful to tailor the layout or metrics more specifically for different stakeholders. Additionally, the display options when sharing reports externally are limited—it would be great to have more flexibility in how insights are presented visually or branded for presentations.
What problems is the product solving and how is that benefiting you?
Sprout Social helps solve the challenge of managing multiple brand accounts by centralizing content planning, scheduling, and analytics in one platform. It saves time, keeps our messaging organized, and ensures we stay consistent across channels. The Listening tool also gives us real-time insights into trends, competitors, and customer sentiment—helping us create more relevant content and respond strategically.


    Danielle A.

All the features we were looking for with the support to go with it!

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Whenever we have an issue with account connectivity, sprout support is always there to help! They even follow up to ensure the problem has been solved!
What do you dislike about the product?
Staying up to date with trends! For example new IG feed :)
What problems is the product solving and how is that benefiting you?
Pulling analytics for many accounts!


    Logistics and Supply Chain

Overall positive, a few clunky features

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I love the scheduling and being able to customize a post per platform, as well as being able to connect multiple profiles
What do you dislike about the product?
When customizing posts per platform, I can't see multiple optimal times. I also can't add photo tags and the location finder is not matched with the Meta locations when using in-app
What problems is the product solving and how is that benefiting you?
It's great to use a platform that includes the functionality of scheduling but also reporting, I use both tools regularly and I love the customer service response times, one of the biggest reasons we went with Sprout


    Non-Profit Organization Management

A great tool!

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Love using Sprout Social! They have lots of great resources for social planning, strategy, and listening. I also like how they build a community and have webinars and forums. It's really helpful for integrating yourself into the world of social.
What do you dislike about the product?
Their analytics tools feel out of date compared to the detail of in app analytics. The followers tracking specifically is very weird and doesn't reflect deleted accounts, bots being removed, etc.
What problems is the product solving and how is that benefiting you?
They help us a lot with scheduling, community support, and organization of campaigns.


    Jacob R.

A powerful platform for managing client social media at scale

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social makes it easy to manage multiple client accounts in one place, which is critical for our agency at 3b&e Marketing. The approval workflows help streamline our internal processes, and the reporting dashboards provide clear, professional insights we can share with clients. The scheduling tools and content calendar allow our team to stay organized and maintain a consistent posting strategy across platforms. Getting started with Sprout was simple and the interface made it easy for our team to adapt. We use it every day across multiple clients, and their customer support team is responsive and genuinely helpful whenever we need assistance. Integrating into the system was easy and the onboarding team was very detailed and communicative.
What do you dislike about the product?
We would like to see more flexibility around approvals, especially when it comes to managing both internal and external review processes. While the current system works, expanding those options would make collaboration with clients and our team even more seamless. The platform can also be a little costly as more users are added.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us manage multiple client accounts in one platform, which saves our team valuable time and reduces the need to jump between tools. The scheduling and content calendar keep campaigns consistent and on track, while the reporting features give us professional insights we can share directly with clients to show results. Overall, it allows us to stay organized, deliver better service to our clients, and scale our social media management more efficiently.


    Higher Education

Sprout Social for schools

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I love being able to plan out our social content on multiple channels. I also love being able to duplicate our posts and then edit them for different audiences. It really saves time. I also love the reports and analytics I can get from Sprout to analyze what we are doing across our channels and make changes according to our goals.
What do you dislike about the product?
I wish that Sprout Social had Nextdoor available to schedule out. It's a pain having to go to that platform and organically post. Plus, it would be nice to include it in our analytics that we get from Sprout.
What problems is the product solving and how is that benefiting you?
Sprout is a time saver for sure. It helps me with productivity. The ease of scheduling and pulling analytics also saves time. I love that I can compare different time periods within the analytics as well.


    Higher Education

A Helpful Tool That Makes My Job Easier

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
My favorite sprout social feature is the reports tool. Everything from adding tags for segmenting posts types to looking back to posts from 2013 for inspiration, has been very helpful in my role at my job.
What do you dislike about the product?
I wish that Sprout was a little faster at adapting to changes on each platform they support. For example, you can't add 20 photos to an instagram post yet and you can't upload short 4k videos because of the size restraints.
What problems is the product solving and how is that benefiting you?
Sprout allows us to easily keep a finger on the pulse of the conversation around our brand. Once we set up our smart inbox it was very simple to review our companies mentions all in one place.


    Accounting

Sprout is a lifesaver - sanity saver - for me as a content marketing manager who wears multiple hats

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
As a senior content marketing manager working on a small team, I’m constantly shifting between different projects and channels. When I took over social media in January 2025 after the previous person moved to another role, I immediately knew I needed a scheduling tool to help manage everything. I typically create social posts in batches—sometimes for a specific campaign, other times just to plan a month ahead—so having a way to set everything up in advance lets me focus on other projects and then return to social media later to review performance.

I found the demo experience with Sprout to be excellent. The rep provided a comprehensive walkthrough, answered all my questions, and made the purchase and setup process straightforward. Scheduling onboarding was easy, and the sessions were very detailed, which really set me up for success.

What I appreciate most about Sprout are its scheduling calendar and the AI-powered caption revision features. The tool offers multiple caption versions, such as making a post sound more confident. I also love that you can input an entire blog article and have it generate captions for you. As a writer with high standards for AI, I’ve been impressed with the quality. Another helpful feature is the Optimal Times recommendations for posting; when I follow these suggestions, my posts consistently receive more engagement and views.

In short, I’m a big fan of Sprout. Managing social media alongside countless other responsibilities is so much easier with this tool. I honestly don't know how I'd manage to do it all without Sprout.
What do you dislike about the product?
This isn't exactly a complaint, but there was a time when something went wrong with Sprout. I was unable to at-mention people on LinkedIn, and the problem persisted for about a month. I believe I was among the first customers to notice and report it. The customer service team responded quickly, but it turned out the issue was more significant than they initially realized. They kept me updated throughout the month, and ultimately fixed the issue. It hasn't happened again!
What problems is the product solving and how is that benefiting you?
As a content marketing manager on a small team, Sprout has truly been a lifesaver for me. I prefer to create and schedule social posts ahead of time, which allows me to 'set them and forget them' for a while as I concentrate on other tasks. Sprout makes it incredibly easy to write captions, upload PDFs, images, and videos, and schedule posts. Honestly, I can't imagine how I would manage all of these responsibilities—along with my other essential duties—without Sprout.


    Camille C.

Navigable and Efficient, Ideal for Managing Multiple Clients

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I love Sprout Social for its easy and accessible connection of multiple social media profiles, which makes the platform navigable and powerful. It's my favorite software due to its clean layout, ability to view scheduled posts easily, receive notifications of posting failures and cleanly reconnect profiles efficiently. Its interface is also user-friendly for both beginners and experts.
What do you dislike about the product?
I find the setup process a bit confusing, particularly with connecting over 70 client profiles. Integrating personal LinkedIn and Facebook accounts with company profiles was challenging and involved a cumbersome amount of back-and-forth communication. I wish Sprout Social offered a more straightforward connection system to reduce this hassle.
What problems is the product solving and how is that benefiting you?
Sprout Social simplifies client management, making it easy to search clients, schedule posts, and resolve posting issues. Its clean layout and navigation suit all user levels, enhancing efficiency.