Sprout Social
Sprout SocialReviews from AWS customer
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Friendly Service
What do you like best about the product?
I appreciate how Sprout Social centralizes social media management in one platform. Scheduling posts across multiple accounts, tracking engagement metrics, and analyzing audience data is intuitive and saves a lot of time. The reporting features are especially helpful for demonstrating impact to management. The interface is clean and user-friendly, making it easy to onboard new team members.
What do you dislike about the product?
There are a few features I would like to see that haven’t been added yet. For instance, it’s not possible to insert a placeholder in the calendar rather than a draft, which makes content planning feel a bit less flexible.
What problems is the product solving and how is that benefiting you?
Sprout Social addresses the difficulty of handling several social media accounts and campaigns by bringing everything together on one platform. Personally, this allows me to plan content more effectively, monitor audience engagement with ease, and generate reports that clearly demonstrate the results of our social media activities. As a result, both my daily management tasks and broader strategic planning have become much more streamlined.
Great for what I need!
What do you like best about the product?
Sprout has been great when it comes to tracking all our different platforms, whenever I have any questions their CS team is always quick to help. I use it every day to help with community management and on a monthly basis for scheduling posts.
What do you dislike about the product?
Like any software, there tends to be bugs every once in a while. But they are usually pretty quick to fix them.
What problems is the product solving and how is that benefiting you?
Tracking metrics and being able to attend to community management when needed.
Efficient and User-Friendly
What do you like best about the product?
What I appreciate most about Sprout Social is its speed and ease of use. The interface feels intuitive, and the main features are both streamlined and responsive, making my daily tasks much more efficient.
What do you dislike about the product?
One drawback is that it doesn't fully integrate with other platforms such as Salesforce. For instance, we are unable to view the Salesforce case number directly within Sprout.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us with the flow to double-check and approve social cases. It also provides smart filtering tools that help us identify what’s truly relevant to our customer experience work.
Great tool
What do you like best about the product?
I like the fact you can see the analytics at a glance.
What do you dislike about the product?
Nothing really. I haven't found anything I don't like
What problems is the product solving and how is that benefiting you?
We have to do monthly reporting and Sprout makes it so easy. Toggling between our Australia and NZ pages is also super easy.
Long time user
What do you like best about the product?
I like the ability to send posts for approval and be able to see the most optimal time to send.
What do you dislike about the product?
The export feature is not great when needing to display creative.
What problems is the product solving and how is that benefiting you?
Sprout has solved our issue of the manual process of posting directly to native channels. You can see an bird's eye view of everything happening on your social channels in one place.
Sprout is a gamechanger!
What do you like best about the product?
Sprout Social has been a game-changer for our team. Beyond the intuitive publishing tools, the premium analytics suite has become essential, especially since our team is deeply invested in reporting. We love the customizable KPI widgets, which allow us to tailor each report to the unique goals of every campaign. Customer support has been outstanding from day one. Our dedicated rep consistently goes above and beyond to align Sprout’s capabilities with our business objectives, even creating tailored reports that help us adapt and improve our strategy. As a team of one managing social at my company, Sprout has made me feel like I have a full support system behind me. Their responsiveness and proactive guidance have been invaluable as our social program continues to grow and evolve.
What do you dislike about the product?
While Sprout Social offers many strengths, there are a couple of areas where it could improve:
Limited Search Functionality in the Content Calendar:
The Publishing section’s content calendar doesn’t allow for keyword searches of scheduled or published posts. If I need to locate a specific past post, I have to manually scroll through the calendar, which is time-consuming. A search feature would be a major time-saver and enhance usability.
Lack of Platform-Specific Customization for Multi-Channel Publishing:
When publishing to multiple platforms (e.g., X and LinkedIn), there’s no option to customize captions per channel within the same workflow. For instance, X has strict character limits, while LinkedIn allows longer copy. It would be helpful if Sprout offered separate caption fields or previews for each selected platform to better tailor content to each audience.
Limited Search Functionality in the Content Calendar:
The Publishing section’s content calendar doesn’t allow for keyword searches of scheduled or published posts. If I need to locate a specific past post, I have to manually scroll through the calendar, which is time-consuming. A search feature would be a major time-saver and enhance usability.
Lack of Platform-Specific Customization for Multi-Channel Publishing:
When publishing to multiple platforms (e.g., X and LinkedIn), there’s no option to customize captions per channel within the same workflow. For instance, X has strict character limits, while LinkedIn allows longer copy. It would be helpful if Sprout offered separate caption fields or previews for each selected platform to better tailor content to each audience.
What problems is the product solving and how is that benefiting you?
Sprout recently began allowing us to schedule documents for LinkedIn posts, so that has been a huge help!
Sprout Social is extremely comprehensive
What do you like best about the product?
I love how Sprout Social is organized. It’s easy to use and everything is labeled clearly. It’s also easy to personalize different tabs and menus to your liking.
What do you dislike about the product?
I don’t necessarily dislike anything about Sprout Social. I’m not a fan of the tags you have to add to every post.
What problems is the product solving and how is that benefiting you?
Sprout allows us to cross post to multiple accounts and reschedule posts. It’s extremely helpful to use sprout rather than the Meta Business suite.
Almost too good?!
What do you like best about the product?
What I like best about Sprout Social is that they seem to have thought of everything. From scheduling, to reporting, to social listening and competitor analysis, Sprout is a one-stop shop for all things social media.
What do you dislike about the product?
What is least helpful about Sprout Social is that sometimes the user interface can be less than intuitive. Especially with tools like social listening, which can get pretty in the weeds, sometimes it feels like I'm not utilizing it as much as I could be.
What problems is the product solving and how is that benefiting you?
We are getting more accurate data as opposed to manually calculating things like engagement rate, and an added bonus is that all the metrics you might want are all within Sprout. It makes the data recording process more streamlined as well.
Great for Social Posting + Reporting
What do you like best about the product?
It makes my life easier when scheduling content in advance for multiple accounts
What do you dislike about the product?
Does not pull in as much information as searching natively on the app (ex. Geolocations)
What problems is the product solving and how is that benefiting you?
scheduling, reporting, analyzing data
Sprout is easy, user-friendly, and simple to use!
What do you like best about the product?
Working at an agency, I love having all of our clients in one place. Sprout makes it easy to switch between accounts, while also providing all of the features that we need. The customer support is fast and supportive, and everything is just extremely easy and seamless to use.
What do you dislike about the product?
Honestly, there's nothing extreme that I dislike about Sprout, I think I would just say fixing some bugs with the Smart Inbox.
What problems is the product solving and how is that benefiting you?
The Smart Inbox is a great way to make sure that messages don't slip by you, so it's great to have a one-stop shop for me to see all platform messages at once.
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