Braze, Inc.
BrazeReviews from AWS customer
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Easy friendly tool that can shift your marketing strategies positively
What do you like best about the product?
I primarily work with Braze for push notifications and in-app messages. What I love about it are the various models we can use for in-app messages and the flexibility to create any personalised message we want for any objective we intend. We can tailor our campaigns using those in-app messages depending on the scenario and purpose. For example, we can use surveys to collect first-party data and models with two options to gather information on user preferences. I love the easy way we can build those messages and, even better, the easy way to collect these data.
What do you dislike about the product?
There are not many downsides of braze that I can think of. What can be very helpful for companies with multiple brands is to clone canvas from one brand to another to reduce manual work.
What problems is the product solving and how is that benefiting you?
Braze is helping me reduce the number of anonymous users, but enabling me to send in-app messages at specific times in their journey, prompting them to log-in.
Braze builds CRM muscle in house
What do you like best about the product?
Braze has enabled omni-channel personalisation through an intuitive tool that's enabled us to push the same communication to a customer via multiple channels in a single view.
What do you dislike about the product?
We'd love to be able to share canvas and journey builds more seamlessly between our different brands and have master templates we can upload in bulk to all of our app groups.
What problems is the product solving and how is that benefiting you?
It's solving for how we personalise at scale, benefiting us with an uplift in email traffic to site post launch.
Easy to learn to use. Ability to create complex canvases.
What do you like best about the product?
Being able to edit canvases whenever it's neccesary, creating multiple variants for testing really easily. Multiple options of configuration for flows and improving every day.
What do you dislike about the product?
I still find some segmentations limits. Such as not being able to exclude entries in the same day from any canvas or campaign. Also find it difficult to mix several segments. And a huge improvement would be to make it easy to select multiple values in some filters (for instance, when filtering entries in several Canvases or steps within a Canvas, I need to insert a new filter for every one of them).
What problems is the product solving and how is that benefiting you?
It makes work easy and quick. Allows us to have several marketing automation canvases triggerer when we need without deep technical knowledge. We can make our customer journey fully automated.
Amazing platform with great possibilities
What do you like best about the product?
The canvas flow is really easy to use, the logic that we can apply, and the possibility of adding personalization with liquid.
What do you dislike about the product?
The analysis tool for the canvas performance is not reliable. It checks canvas entries but not messages received, so for bigger companies it can be really tricky to rely on that data.
What problems is the product solving and how is that benefiting you?
Ease the communication efforts with the customers and improve their engagement with our company.
Growing customer base
What do you like best about the product?
Braze has a wide range of products/features that allow companies to target various people and keep them engaged as long-term customers. The customer service team is very knowledgeable and helpful in creating strategies to grow a customer base, including identifying the best features to use to maximise this.
What do you dislike about the product?
Braze can be a bit overwhelming for the initial set-up of some features, particularly for those who don't have a technical background.
What problems is the product solving and how is that benefiting you?
The customer/subscriber base was stagnant for a bit, but Braze provided multiple solutions on how to grow and maintain this.
Great UI/UX.
What do you like best about the product?
Campaign set up and logics are straightforward and easy to understand. On top of it, the Braze support team is simply brilliant in answering questions.
What do you dislike about the product?
The report builder could be enhanced and customised further. We launch approx 800 campaigns in a month but do not get the data for unsubscribes for email.
What problems is the product solving and how is that benefiting you?
We are able to launch and edit multiple campaigns, see analytics and make changes accordingly. This has helped us a lot in reaching out to the end user.
Great multi-channel customer engagement and marketing automation tool
What do you like best about the product?
- Great technical documentation
- Canvas allows the creation of in-depth customer journeys
- Liquid personalisation is a great toelevate your campaigns to the next level
- Great framework for testing variants, timing, ect.
- Currents allow external, in-depth data analysis
- Canvas allows the creation of in-depth customer journeys
- Liquid personalisation is a great toelevate your campaigns to the next level
- Great framework for testing variants, timing, ect.
- Currents allow external, in-depth data analysis
What do you dislike about the product?
- Canvas flow (automation) are cumbersome and not easy to bilk-edit or change on a large scale
- Technical implementation can be challenging for small teams with a limited data setup
- Campaign UI could be improved
- Technical implementation can be challenging for small teams with a limited data setup
- Campaign UI could be improved
What problems is the product solving and how is that benefiting you?
- Onboarding and winback-communications
- Referral logic and implementation
- In-app data point collection as a basis for personalized communication
- Re-engagement communication
- Referral logic and implementation
- In-app data point collection as a basis for personalized communication
- Re-engagement communication
Braze Review
What do you like best about the product?
It is straightforward to use. It is easy to understand. The how to Braze videos are really helpful. Also our Braze assistant is good.
What do you dislike about the product?
When a campaign is launched you cannot go back and delete it unless you archive the campaign.
What problems is the product solving and how is that benefiting you?
Being able to send user notifications whenever we want. We are able to schedule notifications for a year from now even helping to plan.
I love Braze! Best ESP I've ever used
What do you like best about the product?
I love that Braze is always coming out with features to help the customer experience and provides a lot of learning capabilities to further my understanding of marketing and CRM.
What do you dislike about the product?
The pricing is a bit steep so its not great for smaller companies. Integrating Braze is also kind of difficult since it has so many technical parts. Non tech people may have a hard time navigating the platform.
What problems is the product solving and how is that benefiting you?
Braze is helping with customer engagement and segmentation. I'm able to identify my customers much easier on Braze than on any other platform, and I'm able to reach out to them accordingly.
Powerful and intuitive CRM tool
What do you like best about the product?
The ability to create cross-platform campaigns
What do you dislike about the product?
As an international company, we always have to specify the respective countries when creating any audience
What problems is the product solving and how is that benefiting you?
Remarketing to our existing customers in a more personalized way
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