Sold by: Braze
Deployed on AWS
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
4.5
Overview
Braze (NASDAQ: BRZE) has over 2,200 customers across 75 countries, 6.9 Billion Monthly Active Users under management, and processes over 2.6 Trillion Messaging and Other Canvas Actions. The Braze Data Platform enables brands to seamlessly connect their customer engagement data with their AWS infrastructure and services like S3, Redshift, and EventBridge. Braze was named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year, and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 13+ offices across North America, Europe, and APAC. Learn more at braze.com.
Highlights
- Braze Data Platform - Unify, activate, and distribute data from multiple sources with a comprehensive, composable set of data capabilities. Journey Orchestration - Orchestrate memorable journeys that deliver cohesive, responsive, and personalized experiences your customers crave, get started quickly with pre-built Canvas templates. Testing & Experimentation - Create amazing experiences for your customers and maximize results for your brand with powerful yet accessible experimentation.
- Channels & Touchpoints - Deliver real-time, consistent experiences across channels, digital touchpoints, and devices. Reporting & Analytics - Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey. Braze AITM - Extend your brand, lifecycle marketing, and data engineering teams impact with AI-powered features that maximize all your customer engagement initiatives.
- -Unify, activate, and distribute data from multiple sources -Orchestrate memorable journeys that deliver cohesive & personalized experiences -Deliver consistent, real-time experiences across channels, touchpoints & devices -Turn analytics into momentum with winning strategies for every customer journey -Extend your teams impact with AI features that maximize customer engagement
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Buyer guide
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Braze Platform | 100K MAU, 5M Email, 2 IP Addresses, 750K US SMS, Message Notifications | $75,000.00 |
Dimension | Cost/unit |
|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
Dimensions summary
This contract includes two pricing dimensions. The Braze Platform dimension is your base entitlement. It covers 100K Monthly Active Users, 5M emails, 2 IP addresses, 750K US SMS, and message notifications. Pricing scales with your Monthly Active Users, the customers who actively engage with your brand. The second dimension charges overages monthly in arrears when you exceed those included entitlement amounts. So you commit to the base package upfront, then pay for any excess usage after it happens. The two dimensions work together: one sets your allowance, the other handles usage beyond it.
Top-of-mind questions for buyers
A Monthly Active User is a customer who actively interacts with your brand across your digital experiences. You maintain one unified profile per customer across devices and channels. You choose when to start tracking a user, so dormant profiles you store do not count toward your active-user total.
When you use more than your included allowance of Monthly Active Users, emails, US SMS, or IP addresses, the overage dimension bills the excess. Those charges post monthly in arrears, meaning after the usage happens. Your base commitment stays fixed; only the amount above entitlement adds cost.
The Braze Platform base commitment sets fixed allowances for Monthly Active Users, emails, US SMS, and IP addresses. Any single category you exceed triggers overage charges independently. Cost grows fastest wherever your usage most exceeds its included amount, since each entitlement meters separately.
www.braze.com
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Delivery details
Software as a Service (SaaS)
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Resources
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Support
Vendor support
For custom subscription agreements and pricing please reach out to awsmarketplace@braze.com
https://www.braze.com/aws-get-started
OR
Reach out to karan.reddy@braze.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
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Customer reviews
Financial Services
Consistently timely, relevant personalization for outbound email
Reviewed on Oct 12, 2026
Review provided by G2
What do you like best about the product?
Personalization has felt timely and relevant consistently. It’s worked well for building and personalizing emails, sending outbound emails, and A/B testing.
What do you dislike about the product?
I haven’t used multiple channels. I also haven’t really used landing pages and forms or dynamic content.
What problems is the product solving and how is that benefiting you?
Consistently timely and relevant personalization.
Lee P.
Strong scheduling, performance, and audience insights, but multi-language is hard to manage
Reviewed on Oct 12, 2026
Review provided by G2
What do you like best about the product?
Scheduling, Campaign Performance, and Audience Insights feel indispensable. Without them, it would significantly reduce our ability to deliver timely, targeted campaigns, demonstrate their effectiveness, and continually optimise customer engagement. Personalization is usually timely and relevant, and the AI-powered decisioning and optimization has been a significant improvement in which message or experience customers receive.
What do you dislike about the product?
Multi-Language can be frustrating to manage, particularly when campaigns require frequent updates. Maintaining multiple language versions adds complexity, increases administration time, and creates a greater risk of inconsistencies.
What problems is the product solving and how is that benefiting you?
It helps us deliver timely, targeted campaigns and demonstrate their effectiveness, while continually optimising customer engagement. Personalization is usually timely and relevant, and AI-powered decisioning and optimization has significantly improved which message or experience customers receive.
Parthiban B.
Strong Cross-Channel Personalization with Opportunities to Improve Targeting and Visibility
Reviewed on Oct 12, 2026
Review provided by G2
What do you like best about the product?
I like the Data Import & Export Tools for efficiently moving customer and campaign data to maintain accuracy, support audience segmentation, and improve personalization and reporting. The Integration APIs make it easier to connect Braze with other platforms for real-time data exchange, automated workflows, and more consistent experiences across channels. User, Role, and Access Management also helps keep access controlled with the right permissions for governance and accountability.
On the engagement side, email, push notifications, and in-app messaging worked well together, and it was easier to coordinate messaging and personalize communication based on audience segments and customer behavior. I’ve also used the AI-assisted capabilities to streamline campaign creation, generate and refine message content, suggest personalized communication, and reduce the time needed to prepare campaigns, especially when creating multiple variations for different segments.
On the engagement side, email, push notifications, and in-app messaging worked well together, and it was easier to coordinate messaging and personalize communication based on audience segments and customer behavior. I’ve also used the AI-assisted capabilities to streamline campaign creation, generate and refine message content, suggest personalized communication, and reduce the time needed to prepare campaigns, especially when creating multiple variations for different segments.
What do you dislike about the product?
Some areas still felt disconnected when coordinating campaign execution across channels, validating audience targeting, and ensuring consistent messaging. I’d like better visibility into cross-channel performance and more seamless coordination between channels.
Personalization can miss the mark when audience data is outdated or triggers aren’t aligned with customer behavior, which can lead to irrelevant messages or notifications at the wrong time. I also still need to review AI-generated content and validate personalization logic before deployment, and incorrect targeting or insufficient validation can result in messages reaching unintended audiences.
Personalization can miss the mark when audience data is outdated or triggers aren’t aligned with customer behavior, which can lead to irrelevant messages or notifications at the wrong time. I also still need to review AI-generated content and validate personalization logic before deployment, and incorrect targeting or insufficient validation can result in messages reaching unintended audiences.
What problems is the product solving and how is that benefiting you?
Braze helped me coordinate customer engagement across email, push, and in-app messaging, and personalize communication based on audience segments and real-time customer behavior. Using engagement data for segmentation improved decisions around audience targeting, message personalization, and campaign timing. The AI features also helped reduce the time required to prepare campaigns by helping generate/refine content and support multiple campaign variations.
Rambabu C.
Versatile Cross-Channel Marketing with Some Learning Curves
Reviewed on Oct 12, 2026
Review provided by G2
What do you like best about the product?
I like Braze for its DND (Drag and Drop) email development, which makes creating emails straightforward. The Liquid scripting is great for personalization, allowing me to customize emails with customer names. The Canvas feature supports multi-channel campaigns efficiently. I appreciate the reusable templates and modules, which save me time in creating new campaigns. Additionally, the advanced features and flexibility were key reasons for switching to Braze, and the initial setup was simple to manage.
What do you dislike about the product?
Debugging Liquid issues can be a bit of a hassle. Also, the personalization preview and test feature could be improved, as well as the custom segmentation options.
What problems is the product solving and how is that benefiting you?
Braze enhances customer engagement with cross-channel communications and personalized emails via drag and drop, Liquid scripting, and reusable templates.
Akram Y.
Streamlined Campaign Management with Intuitive Learning Curve
Reviewed on Oct 12, 2026
Review provided by G2
What do you like best about the product?
I find Braze quite helpful as a centralized tool for sending out communications, which means I don't have to juggle multiple platforms. Once I got used to it, I found it fairly simple to use, especially with the option to duplicate and clone campaigns, making adjustments quick and easy. I also appreciate the intuitive nature of Braze, as it speeds up the process of sending out communications. The idea of canvases and campaigns is pretty smart and useful, especially for setting up automated communications so we don't have to send out campaigns manually as often. Overall, Braze has been beneficial in streamlining my workflow for creating and sending campaigns.
What do you dislike about the product?
I don't have major issues with Braze, but I did find it a bit tricky to get a hang of at the start. Once you understand it, it's fairly okay. The initial learning curve was a challenge, especially when transitioning from another tool. I think a small training video would be helpful for easing newcomers into the platform.
What problems is the product solving and how is that benefiting you?
I use Braze to centralize communication and automate campaigns, which simplifies our processes and saves time. It was easy to get onboard since everyone uses the same tool here, making setup straightforward.