Braze, Inc.

What do you like best about the product?

Braze has been an effective tool for delivering in-app surveys through our consumer app. Even though I'm not using the full breadth of its features, the platform excels in the areas that matter most for simple, high-engagement survey distribution.

What I like most:
-Easy to build and deploy: Creating surveys through in-app messages is straightforward and fast. The drag-and-drop editor makes it simple to spin up new messages without looping in engineering.
-Great targeting controls: We can target specific audiences or behaviors, which helps us reach the right users at the right time and improves survey response rates.
-High engagement: Because the surveys appear natively in-app, we see significantly better completion compared to email or push surveys.
-Reliable delivery: Messages fire consistently based on the rules and triggers we’ve set — no issues with delay or missed impressions.
-Flexible design options: We can customize the look and feel enough to keep surveys on-brand and unobtrusive.

What do you dislike about the product?

- Reporting could be more intuitive for simple survey use cases; the analytics are powerful but sometimes feel geared toward more complex campaigns.
- A bit heavy for single-purpose usage: Braze is a robust platform, so if you’re only using it for surveys, it can feel like more tool than you need.

What problems is the product solving and how is that benefiting you?

Braze solves the challenge of collecting user feedback quickly and efficiently by allowing me to create and deliver in-app surveys without relying on engineering. I can target the right users, launch surveys fast, and track engagement all in one place. This saves time, improves response rates, and makes it easier to gather meaningful insights directly from our consumers.

What do you like best about the product?

The platform is very straight forward and the support about we receive through our Braze representative is always super helpful and accommodating to our team.

What do you dislike about the product?

I don't dislike anything about Braze currently.

What problems is the product solving and how is that benefiting you?

Braze is helping us reach more of our customers and storing more personalized information based on customer preferences than our own internal platform.

What do you like best about the product?

I love using Braze for email and mobile marketing because it helps me maximize customer touchpoints, which is crucial for our engagement strategies. The interface is easy to navigate, making it simple to use even when we are very busy, which is essential for maintaining efficiency. I appreciate the great features that Braze offers, as they significantly enhance our marketing capabilities. Good account management is another aspect I value highly; it ensures smooth operations and consistent performance. Additionally, the initial setup of Braze was quite easy for our team, which facilitated a seamless transition and immediate productivity.

What do you dislike about the product?

When creating another version of the same email, it would be great if the link template could be copied too.

What problems is the product solving and how is that benefiting you?

I use Braze for maximizing customer touchpoints with email and mobile marketing. It offers an easy interface and great features that simplify our tasks when we're busy.

What do you like best about the product?

I have been using Braze for 5 years, and it has significantly improved our lifecycle marketing and CRM efforts. One of the standout features I appreciate is its automation capabilities, which have made everything easier for us. This has enabled us to efficiently run retargeting campaigns that we weren't previously able to do. I particularly love the 'set and forget' possibilities that Braze offers, freeing up our time to delve deeper into data analysis instead. Although the initial setup was slightly complex, the overall functionality of Braze makes it an invaluable tool in our marketing strategy.

What do you dislike about the product?

Nothing

What problems is the product solving and how is that benefiting you?

I use Braze to automate and ease lifecycle marketing and CRM, enabling retargeting campaigns and allowing me to focus more on data analysis.

What do you like best about the product?

What I like best about Braze is how intuitive it is. The platform makes it easy to create personalized, automated campaigns without needing heavy technical support. I really appreciate how it brings together multiple channels, like push notifications, emails, and in-app messages in one place, helping teams deliver consistent and timely communication to users.

What do you dislike about the product?

When I first started using Braze, I felt it was a bit too overwhelming with the amount of features it was offering me. Sometimes the navigation and campaign setup process feel less intuitive than expected. It’s easy to get lost between Canvas, Segments, and Campaigns when managing multiple projects. A cleaner, more streamlined interface or faster ways to duplicate and update campaigns would make a big difference.

What problems is the product solving and how is that benefiting you?

Braze helps us reach users quickly and in a more personalized way. We use it to send short campaigns and forms to collect feedback or share updates, and it’s made the process a lot smoother. It’s great to see how easy it is to target the right audience and track how people interact with our messages in real time.