Braze, Inc.
BrazeReviews from AWS customer
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Professional
What do you like best about the product?
custom attributes, multi-channel canvases, etc
What do you dislike about the product?
In the past 6 months working as an intern the only downside occured was performance issues once in a blue moon
What problems is the product solving and how is that benefiting you?
Targetting drivers and passengers
Braze is great, we use braze to communicate to our customers quickly and efficiently
What do you like best about the product?
Braze allows us to reach individuals or a mass audience. Braze is customizable and fit well with our platform
What do you dislike about the product?
We have to archive because we are only given a certain amount of campaigns
What problems is the product solving and how is that benefiting you?
Allows us to send messages via email/texts out to customers via In App Message or on specific pages, or through individual notifications
Nice experience overall!
What do you like best about the product?
The design of the website is beautiful and user-friendly!
What do you dislike about the product?
Maybe there could be more user-friendly options, the onboarding was a bit hard the first days. For example, choosing the countries or languages for a campaign from a list.
What problems is the product solving and how is that benefiting you?
Launching campaigns easily!
Incredibly Dynamic Platform
What do you like best about the product?
The ease of campaign creation and canvas building in Braze is unmatched. The interface is intuitive and easy to navigate - campaign creation and scheduling tools are top-tier. Anything you can think of - Braze likely has it and has the documentation to figure it out.
What do you dislike about the product?
The downside of using Braze is that you will likely need the help of developers on the initial setup of system integration. That being said, it is standard for most all CRMs.
What problems is the product solving and how is that benefiting you?
Braze is instrumental in providing applicable analytics to A/B tests and campaign performance. The ability to choose which analytics to expect is monumental to our efficiency.
Braze has the best customer service experience
What do you like best about the product?
I like the support from our customer success service manager. It is both technically complete and well built for a marketer.
What do you dislike about the product?
There are some limitations with segmentations and development. The key is to work tightly with the dev team for a marketing team needs.
What problems is the product solving and how is that benefiting you?
It is solving our problem to have everything at the same place : notifications, emails, content cards, in app messages and customer data platform. Plus, all of this for three apps!
Braze CRM review
What do you like best about the product?
Once set-up, Braze is user-friendly and dynamic
What do you dislike about the product?
Pricing can get expensive if data points are not monitored closely or initially set-up correctly
What problems is the product solving and how is that benefiting you?
Braze is a tool that helps us send dynamic and personalized recap emails to our clients.
Braze is a Game-Changer for Marketing Automation
What do you like best about the product?
Braze is incredibly powerful. It far surpasses the email and push automation tools we were using. The company's onboarding support is up there with the best I've ever experienced from a MarTech SaaS tool, which made what is a highly detailed implementation process as smooth as possible. That enabled us to get Braze up and running in time for peak season, which dramatically improved our results.
What do you dislike about the product?
Getting the tool up and running is not for the faint of heart. You have to have adequate resources, especially on your development team. You really have to understand API and SDK implementation to get the most out of the tool.
What problems is the product solving and how is that benefiting you?
Braze is helping us tackle lifecycle marketing, engagement and retention. It gives us a complete picture of our customer base, including what action(s) they take with our tools. Armed with that data, we're able to set up sophisticated automation to improve the Customer Experience, keep customers more engaged, provide more value and achieve key business outcomes.
I highly recommend Braze!
What do you like best about the product?
Braze stands out amongst the CRM software I have used so far. It is incredibly user-friendly! Super intuitive!
What do you dislike about the product?
There is not a feature I tend to dislike.
What problems is the product solving and how is that benefiting you?
It is very lovely that it has an online preview option. Some of the software I have used required an actual test campaign to be conducted and received in order for me to see how a certain message would look on a mobile device.
Friendly and intuitive
What do you like best about the product?
Support answers emails fast, and typically care to solve your problem.
What do you dislike about the product?
Not being able to get 1 on 1 support on some integrations that were done in the onboarding but we don't quite understand
What problems is the product solving and how is that benefiting you?
Recognize patterns, implement customer journeys, communication
Braze has been the best tool for a multichannel marketing especially when it comes to in-app comms
What do you like best about the product?
Custom in-app messages and surveys, Content cards and other channels can be orchestrated simultaneously. All of this is simple and intuitive.
What do you dislike about the product?
The inability to use nested IF statements while creating segments. This means that sometimes we have to create many more statement for the correct targeting.
What problems is the product solving and how is that benefiting you?
It's helping us to automate and setup lifecycle journey communications with simplicity and measure the impact very easily.
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