Braze, Inc.
BrazeReviews from AWS customer
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Very helpful
What do you like best about the product?
The different ways of targeting, how we can add our own specific lists of users but also use filtering for the countries. Setting a cap is also very helpful.
What do you dislike about the product?
The targeting for country seems to be off sometimes. Eg. When filtering for United States only we still get in countries like United Arab Emirates and Mexico.
What problems is the product solving and how is that benefiting you?
Great for our notification use for short questinaires and longer surveys that we connect to more complex surveys we set up in Alchemer.
User friendly, easy to use platform.
What do you like best about the product?
Very user-friendly - easy to navigate and experiment with different features. I especially enjoy using the new version which makes it easy to create flows within a canvas.
What do you dislike about the product?
The challenge my team found with Braze was in terms of reporting - without any add-ins, we found it difficult to report on analytics without any built-in dashboards or the ability to export these results into a csv file.
What problems is the product solving and how is that benefiting you?
Most of the time, I find that a lot of customer engagement platforms are difficult to learn and use. However with Braze, it was easy to pick up and try new features with this tool.
Braze Rocks
What do you like best about the product?
How it's the one stop shop for everything as it relates to web and app. I also really like how powerful canvases are.
What do you dislike about the product?
Honestly, I can't think of anything. Most of the issues we have are on our end (events tracking + triggers)
What problems is the product solving and how is that benefiting you?
Automated crediting, custom event triggers, cross-platform tracking and communication.
Easy to use ESP
What do you like best about the product?
I like how easy it is to set up campaigns and launch campaigns. I came from using Salesforce Marketing Cloud, which was not intuitive at all, but switching to Braze was much easier. The UI/UX overall is quite enjoyable.
What do you dislike about the product?
There are some minor functions that aren't available on Braze, such as campaigns automatically stopping/archiving once a one-time send has been completed. I think the UI/UX of the Canvas Flows can also be improved a bit.
What problems is the product solving and how is that benefiting you?
Braze is easy to use and a great email service provider. It is benefitting my company because it is our main email service provider and we are able to reach all of our users efficiently. We are also able to report on analytics easily.
A User-friendly platform for both strategists and operational marketers
What do you like best about the product?
I love Braze's user-friendly features. Braze is easy to use, and I can do so much within there for someone who is not typically technical or heavily operational in skillset. I like that we can segment various campaigns in order to meet our customers where they need to be met using a modality of channels, but all within the same canvas. I love that Braze and their team members are always available to help us and make sure we have the support we need to accomplish our goals. On top of our monthly meetings, we can always submit support questions or issues we face and get quick, prompt responses to help us.
What do you dislike about the product?
I wish there were more reporting capabilities and an easier way to drive data within the platform. Sometimes I feel that I need to be better connected from a data standpoint to understand our campaign performance truly. Maybe if we had a better integration with out analytics team here, and had the necessary data I would feel differently, which I don't necessarily think is Braze's fault, but maybe we can partner better to identify solutions. I also wish we could better optimize customer's profiles and integrate additional channels like telephonic outreach as well as direct mail.
What problems is the product solving and how is that benefiting you?
Braze is making our marketing automation possible and solving so much manual work on our end in order to take our users down a personalized journey. Braze is also a one-stop shop for all things marketing automation due to their extensive list of technology partners.
Excellent, easy to use, very powerful
What do you like best about the product?
The flexibility of the email builder, along with the power of automation and reusable blocks for content. Also, swift and frequent updates to the Braze system itself.
What do you dislike about the product?
Not always obvious where to find certain settings - particularly finding reusable code blocks. Also there wasn't a preview for Dark mode in Gmail when I last tried it.
What problems is the product solving and how is that benefiting you?
Excellent and fully customisable emails serving our customers. It helps us build great looking emails that reach the right customers.
Flexible
What do you like best about the product?
Very easy to use it really helps with rider communications in my business.
What do you dislike about the product?
The interface could be improved a bit, buttons are not so clear and for a entry user it can be challenging
What problems is the product solving and how is that benefiting you?
Rider communication to tell of global outages and improve rider sentiment
Competent marketing automation platform
What do you like best about the product?
Versatile platform that can be adjusted for your needs.
What do you dislike about the product?
Requires lot of technical resources for setup and implementing.
What problems is the product solving and how is that benefiting you?
Help us create an outstanding customer experience journey for our users. With braze we are able to continue develope and grow along side our business
Outstanding software and support team which assists with achieving our goals.
What do you like best about the product?
The simplicity of the ui and ease of use allows us to stay productive while building out our email and push/in-app campaigns.
What do you dislike about the product?
The segment logic and occasionally be confusing.
What problems is the product solving and how is that benefiting you?
We use Braze for email, in-app and push campaigns. It allows us to have one software platform to execute all these messages.
Redefining the understanding of CDP (or, CEP)
What do you like best about the product?
Compared to nearly any other platform, Braze behaves like a spaceship in a world of cars and bikes. Extremely fast and very slick design/UI choices. Tools are extremely nimble and easy-to-learn.
What do you dislike about the product?
Braze does require a lot of trust and buy-in to use effectively. Folks more comfortable with the concept of databases and lists might end up frustrated with the Braze's segments.
What problems is the product solving and how is that benefiting you?
Braze is powered by real-time data and has many valuable integrations that make understanding complex customers incredibly easy. From that point, it's extremely simple to message them easily and with the most relevant content.
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