Braze, Inc.
BrazeReviews from AWS customer
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Great product for customizing mobile messages
What do you like best about the product?
All the context related to mobile apps messages (i.e. in app/content cards/push notifications)
Great product support team and fast response timings and as well an awesome partenrship collaboration leveraging strategic forum discussions to enable the business
Great product support team and fast response timings and as well an awesome partenrship collaboration leveraging strategic forum discussions to enable the business
What do you dislike about the product?
Limited access to its API. It is decently wide, but for a company this size it has been the same for too long - impossible to fully automate end to end campaign set up
What problems is the product solving and how is that benefiting you?
Helps integrating and customazing mobile apps content with limited development effort and with no help needed from tech team to launch new campaings.
Helps also bringing under the same product all CRM related campaigns
Helps also bringing under the same product all CRM related campaigns
Best For CRM
What do you like best about the product?
Braze is not difficult to utilize and offers a large number of potential outcomes. Moreover, robotization makes it simple to run investigations and tests. It is simple and natural to fabricate crowds, pull code blocks and formats, and even review test gadgets in the stage to guarantee no breaks are happening.
What do you dislike about the product?
This is the best and, I can't find or see any issue with this software.
What problems is the product solving and how is that benefiting you?
Braze offers an all-in-one solution to do CRM smoothly and in an automated way, which benefits a lot of work in a short time.
Eazy toll with a lot of impact
What do you like best about the product?
It is very easy to learn something new from the product.
What do you dislike about the product?
The way the system analyses the data. I will be happy if can receive automatic reports of the pros and cons of my campaigns. Especially on the canvases.
What problems is the product solving and how is that benefiting you?
The best way to communicate with ou customers in different channels.
My experience with Braze
What do you like best about the product?
I think it is a very user-friendly platform.
It is very easy and intuitive to build campaigns, and the platform has many great set-up and personalisation options.
It is also great that they are working on new functionalities and layout of the platform (update view of canvas etc)
It is very easy and intuitive to build campaigns, and the platform has many great set-up and personalisation options.
It is also great that they are working on new functionalities and layout of the platform (update view of canvas etc)
What do you dislike about the product?
I think support in some urgent cases is a bit slow, so maybe this is something to work on.
What problems is the product solving and how is that benefiting you?
It allows us to communicate to our customers using our app channels in a very quick and easy way
Braze helps us on a daily basis to organise and improve our CRM
What do you like best about the product?
Braze is easy to use and offers a wide range of possibilities. Additionally through automations it makes it easy to run experiments and tests. In addition Braze support as well as our key account manager and technical support manager are super fast in responding to all our questions.
What do you dislike about the product?
There are some technical issues here and there, which aren't fixed as fast as we would like to have it. Some areas of improvement are not tackled at the moment like having the possiblitily to set up a Control group for multichannel campaigns, especially when the two channels in a campaign are iOS and android, which would prevent you from setting up two campaigns for each platform separately.
What problems is the product solving and how is that benefiting you?
Braze offers a all-in-one solution to do CRM smoothly and in an automated way, which benefits our users immensely in getting all the info they require to make an informed decision.
Great canvas flows to support complex, personalised user journeys
What do you like best about the product?
The flexibility of canvas flow to build personalised user journeys.
What do you dislike about the product?
The limitations of canvas flow compared to classic canvas editor should be highlighted more in the feature e.g. users automatically exit the canvas when they reach the last step in a canvas, unless lots of delays are added in. This means if you want to add to your journey you need to duplicate the canvas or create additional ones that are linked to.
Braze is missing some really basic features like auto save. It also logs out often. This can delete hours of work on cavases and campaigns.
Braze does not enable you to turn an email that has been created in a canvas/campaign into a template, or transfer emails from a canvas to a campaign and vice versa without downloading and reuploading as a HTML version.
Braze is missing some really basic features like auto save. It also logs out often. This can delete hours of work on cavases and campaigns.
Braze does not enable you to turn an email that has been created in a canvas/campaign into a template, or transfer emails from a canvas to a campaign and vice versa without downloading and reuploading as a HTML version.
What problems is the product solving and how is that benefiting you?
Sending personalised communications to users based on unique attributes or custom events.
Amazing - best CS team ever
What do you like best about the product?
The willingness of the CS team to help at any time
What do you dislike about the product?
Nothing - they develop and grow by our requestd and needs
What problems is the product solving and how is that benefiting you?
Automated journies with high targeting
For an Intuitive and Mostly Seamless Experience
What do you like best about the product?
The best thing about Braze is how easy it is to create campaigns and canvases! Building a workflow has never been so easy! Even using HTML code or building emails without HTML code is pretty seamless.
What do you dislike about the product?
Occasionally I will run across situations with emails that are hard to resolve with limited HTML code knowledge. It is not often a bad experience, in fact more often than not, it is a seamless experience. User imports can sometimes be tricky if you only have an email for the member.
What problems is the product solving and how is that benefiting you?
I love that Braze recently came up with the ability to view emails in dark mode. I additionally love the exit canvas option, so no matter where a member is in the canvas if a specific event occurs, it will kick them out of the canvas. There is less of a concern of members writing in asking why they received an automated message.
Additionally, in our company we desperately needed the ability to send automated messages through the customer's journey and Braze really helps resolve that without needing a lot of engineers and extra developers.
Additionally, in our company we desperately needed the ability to send automated messages through the customer's journey and Braze really helps resolve that without needing a lot of engineers and extra developers.
Easy to use interface to make engaging multichannel user flows or one-time campaigns
What do you like best about the product?
Love the Canvas Flow functionality. The simplicity to create a full user flow and tap into different user attributes/ custom events as triggers.
What do you dislike about the product?
It is hard to manually access User Data in csv format. For larger data pulls we need to use an API call.
What problems is the product solving and how is that benefiting you?
Multichannel user engagement
The best multichannel marketing tool
What do you like best about the product?
Braze has a user-friendly dashboard that's easy to navigate. The capabilities to target and segment your audience are impressive, and the amount of tools (email, in-app push, content cards, etc.) you can utilize is vast. Estimating the audience is great, and the canvas tool is the best! It really makes setting up campaigns easy. There are lots of documentation and how-to videos online.
What do you dislike about the product?
I don't like that you can't delete specific items. Instead, you have to archive them. Autosave would also be a nice feature to add. Nothing worse than working on a campaign that doesn't autosave and having to start over.
What problems is the product solving and how is that benefiting you?
Braze is helping us market to our clients at the right time. We are able to reach a plethora of clients productively and with accurate communications. Our marketing ROI has also increased after using Braze.
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