Braze, Inc.
BrazeReviews from AWS customer
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Great partner for flexible CRM campaigns
What do you like best about the product?
Braze is a flexible product, and the team is always there to help! I like how Braze is able to merge with different products and keeps on improving their product with new features!
What do you dislike about the product?
What I think could be improved is in regards to AB testing. It's not so clear how to get statistically-significant results. If Braze has a lesson or guide on AB testing on Braze, it would be great.
What problems is the product solving and how is that benefiting you?
Braze solves a lot of problems like for testing new product features and being able to run tests for different segments. This is benefiting us by allowing us to learn fast and iterate quickly.
User friendly
What do you like best about the product?
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously
What do you dislike about the product?
it doesnt give live view of actions done by users. also the events triggred by users before signup are just plotted in graph from where we cant identify which user triggered that event, one has to individually search for that user and within has to see the related events triggred for that user.
What problems is the product solving and how is that benefiting you?
It helps in tracking growth of customers and help in revenue growth as well with real time insights and analytics.-It is well integrated solution as it is helps source data from CRM systems, databases and warehouses,-Helps connect with customer across channels and provide them unified experiences.
Great tool once you have experience
What do you like best about the product?
Excited to learn more about how to fully optimize Braze! It's a great tool to use.
What do you dislike about the product?
The new format makes things confusing when you have different groups
What problems is the product solving and how is that benefiting you?
Automating edms
Most Intuitive ESP I've Used
What do you like best about the product?
The user interface is not only aesthetically pleasing but is very intuitive and dynamic as well. Likewise, if there's something I have trouble finding, the various guides and labs are beneficial in supplementing my knowledge.
What do you dislike about the product?
Having to navigate outside of the editor to save is, at times, tedious. The inbox vision is finicky to work with, whether previews render differently from inbox tests or I have to save and rerun the test every time I edit my email.
What problems is the product solving and how is that benefiting you?
Segmentation, data display, and a collaborative interface are all vital to my day-to-day work in Braze. Data imports into Braze are seamless, and targeting is made simple, with list logic being extremely straightforward. Some ESP's have a much more convoluted data display where Braze effectively outlines data for quick review.
Braze is an efficient tool for sending messages
What do you like best about the product?
Campaings are the most useful part of Braze
What do you dislike about the product?
processing speed of recs is slow, needs to be increased or optimised
What problems is the product solving and how is that benefiting you?
campaign scheduling
Powerful tool + easy to use
What do you like best about the product?
Easy to see KPIs for the business as well as at the campaign level.
What do you dislike about the product?
Customer service can be improved to make use of all the functionalities of the tool.
What problems is the product solving and how is that benefiting you?
Communicating to our user base and letting them know about promotions we are running and improving in-app sales.
Powerful Tool for Digital Marketers
What do you like best about the product?
At the surface, Braze is more complicated than a tool like Intercom, HOWEVER, once you get going, the whole experience cracks open and reveals data, tracking, and targeting options that have made my job so much easier.
What do you dislike about the product?
Little bit of a steep learning curve, but support has been so helpful in answering my questions and helping me troubleshoot.
What problems is the product solving and how is that benefiting you?
Right now we're running most growth and lifecycle emails and in-app messaging through Braze with plans to move all transactional emails over in the next quarter.
Very nice and complete CRM tool
What do you like best about the product?
Very good CRM tool. A lot of easy-to-use functionalities. Plus, it's pretty easy to handle thanks to a large amount of documentation
What do you dislike about the product?
I don't see any aspect I would dislike. I would perhaps say that tracking methods sometimes not very easy to understand, a little more help with Liquid might sometimes be nice
What problems is the product solving and how is that benefiting you?
Build a database and proper segments + allow easy contacts with our customers depending on their status (prospect, new customer, churner etc...),
Braze is a tool that helps to create new strategies for the business
What do you like best about the product?
Braze is a tool that helps to create new strategies for the business. It is very interesting to have different data categories for creating campaigns according to the business need and the moment need. It is essential to know the other options that the tool has for the most benefit
What do you dislike about the product?
Really the new design is not very friendly, and the new format in the canvas is a little complicated. The old design is more functional by the left menu. And we need to have the database of the persons that clicked in an in-app, but this database is historical and no by specific send
What problems is the product solving and how is that benefiting you?
The option that help to edit or delete step olds into of public canvas. It is perfect because before, we had to archive the old canvas to make those adjustments
Ramp up is kinda hard but it will be worth it
What do you like best about the product?
It allows all sorts of impacts on my users, not just mailing. It helps me create an easy visual map and make sure I'm hitting the right buttons. I'm sure it will take us to the next level.
What do you dislike about the product?
Ramp up is not easy. Docs explain all the things you're able to do with Braze, but not quite how to get them done, step by step.
What problems is the product solving and how is that benefiting you?
It helps us segment our clients better, which we couldn't do before. Also, create campaigns with different impacts in several ways.
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