Braze, Inc.
BrazeReviews from AWS customer
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My experience with Braze
What do you like best about the product?
Main upsides of Braze:
- robust personalization capabilities which allow us to deliver highly relevant messaging to our customers
- truly an omnichannel solution that allows us to approach CRM strategy with a holistic multi-channel perspective
- appreciate that there are direct integrations with various partners (Segment, Heap, mailbakery, etc)
- large library of APIs and api-triggered capabilities which allows us to setup fully programmatic campaigns at scale
- good documentation and guides, along with the Bonfire user community makes for easier onboarding and troubleshooting
- really good support services, we've typically seen a 24-48 hour response time for our support tickets
- robust personalization capabilities which allow us to deliver highly relevant messaging to our customers
- truly an omnichannel solution that allows us to approach CRM strategy with a holistic multi-channel perspective
- appreciate that there are direct integrations with various partners (Segment, Heap, mailbakery, etc)
- large library of APIs and api-triggered capabilities which allows us to setup fully programmatic campaigns at scale
- good documentation and guides, along with the Bonfire user community makes for easier onboarding and troubleshooting
- really good support services, we've typically seen a 24-48 hour response time for our support tickets
What do you dislike about the product?
- "smart / intelligence" features don't work for us, e.g. intelligent send time feature has not proven to drive better engagement
- real-time alerting capabilities are lacking and makes it hard to monitor deployments
- the native performance reporting capabilities are a bit convoluted and don't solve reporting needs
- real-time alerting capabilities are lacking and makes it hard to monitor deployments
- the native performance reporting capabilities are a bit convoluted and don't solve reporting needs
What problems is the product solving and how is that benefiting you?
Overall, I view Braze as an omnichannel messaging solution that allows us to approach CRM strategy holistically at a multi-channel level. Braze's robust APIs and developer-friendly solutions enable us to setup key marketing automations and programmatic campaigns.
Easy to use, good support and great tool for campaign management
What do you like best about the product?
The platform is easy to use and intuitive. Setting up email campaigns is quick and easy to do. The price is reasonable for what you get and the support service is very accurate
What do you dislike about the product?
Analytics tools and dashboard are not the best. However, it gives you the possibility to connect it to reporting tools such as datastudio or mixpanel easily.
What problems is the product solving and how is that benefiting you?
The setting up pf lifecycle campaigns. It is very useful in that area as it allows you natively to launch campaigns from different channels in an intuitive and easy way.
Platform we used for super-charging personalized user communications with millions of users globally
What do you like best about the product?
Customer success team is the best ever. Platform itself is very intuitive and comprehensive with great A/B testing capabilities. Customizing options are also great.
What do you dislike about the product?
One need to resource their own end to get the most out of the platform and there we had a gap. Cost is also rather high. Maybe the analytics could also be a bit broader but most companies have separate tools for that - as do we.
What problems is the product solving and how is that benefiting you?
It has taken our capabilities to build customer relationship in scale to another level and made possible "data driven" communication.
The Premier Customer Engagement Platform
What do you like best about the product?
Braze is a superior tool and company to other competitors in the market. Braze's feature set and capabilities are more advanced and are constantly being iterated upon and improved. The company also offers a wealth of knowledge on how to use the tool and recommends best practices to advance your business. Their onboarding team held our hands through the implementation process to help us ramp up quickly, and their customer support is highly responsive.
What do you dislike about the product?
I wish you could build campaigns in a dev environment and automatically ship them to prod. I also wish for email that you could click done and it would save as draft vs. having to click done and wait to click save as draft after it finishes saving. Our designers forget to save their work a lot because of that extra step.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to message customers in an automated way across multiple channels - many of which Braze unlocked for the first time. By using real-time data to trigger and personalzie messages for customers, we're delivering a quality experience for our users that we couldn't before implementing with Braze.
Excellent Marketing Automation Tool with Robust Customer Support
What do you like best about the product?
As a customer of Braze, I feel they genuinely care about my feedback and are constantly looking to improve the platform. In the short year my company has been using Braze, I have already seen them make many great updates. We are able to use cross-channel campaigns to easily grow and scale our marketing efforts without having to onboard another tool. It also allows us to better understand all the communication our customers receive, and personalize each message.
One of the absolute best features of Braze is its people. I have had nothing but incredible support and service throughout my time as a customer. Whenever I have a question, someone can quickly answer it. The customer success team is first-class and provides great value to me as a power user. Not only are they helpful when it comes to learning how to do something new in Braze, or sanity-checking my campaigns, but they also push me to use more and more capabilities within the tool to unlocak as much value as possible. In addition, Braze has created many training resources and thorough documentation to help users accomplish just about anything within the tool.
One of the absolute best features of Braze is its people. I have had nothing but incredible support and service throughout my time as a customer. Whenever I have a question, someone can quickly answer it. The customer success team is first-class and provides great value to me as a power user. Not only are they helpful when it comes to learning how to do something new in Braze, or sanity-checking my campaigns, but they also push me to use more and more capabilities within the tool to unlocak as much value as possible. In addition, Braze has created many training resources and thorough documentation to help users accomplish just about anything within the tool.
What do you dislike about the product?
There was a bit of a learning curve for me with Braze, having come from a less robust/technical ESP. Additionally, there is a bit more technical work required (I rely somewhat heavily on a Dev to get things done). However, with the learning curve came many new and exciting possibilities. The biggest thing that I had to get used to was that contacts are managed a bit differently - specifically they each require a unique identifier (aside from email).
Would love a bit more reporting, for example integration with Google Analytics to track true value of each campaign, but this is not the end of the world.
Would love a bit more reporting, for example integration with Google Analytics to track true value of each campaign, but this is not the end of the world.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to scale up to omnichannel marketing, which is new for our team! We are wanting to see all of our customer communication in one place. In addition, we are able to act on customer web behavior for the first time, which is leading to new marketing opportunities for us.
Braze is a powerful platform!
What do you like best about the product?
Push notification previews, intelligent timing and delivery, and reporting metrics.
What do you dislike about the product?
Learning curve/getting up to speed, learning to set up and navigate push notifications. Shorter bite-sized instructions would be helpful vs. lengthy courses.
What problems is the product solving and how is that benefiting you?
Helping us reach our users via push notifications. Drives visits and keeps users engaged with the brand.
It is quite intuitive even if it could be improved under some aspects
What do you like best about the product?
For sure Canvas feature gives a lot of flexibility and personalization
What do you dislike about the product?
Report builder and Dashboards are kind of limited, sometimes the Ui is tricky and in the end users are not able to get insights easily
What problems is the product solving and how is that benefiting you?
Optimize the flow of App and Web push notifications
Great multi-channel tool for Marketing Automation
What do you like best about the product?
Braze is quite user-friendly and it offers really nice options for setting up campaigns with multi-channel approach (including App messaging, Email and others like SMS, Social Media Channels etc.). The tool clearly offers a good view on User behavior across different channels and provides many options to customize the tool and perfectly adapt it to individual Use Cases.
What do you dislike about the product?
The consumption of Data Points have to get monitored closely and some parts could be easier to handle like Webhooks, Personalization and string operators within Segmentation. But there are plenty ways to educate yourself (various Learning paths, which makes it easy to learn).
What problems is the product solving and how is that benefiting you?
There are many functionalities in Braze. Switching tools is not needed that often and jumping from tool to tool usually makes daily work less effective. Besides this, I like tagging all the assets which provides a better view. We don't have to work with folders and spend less time searching for specific items.
Simple and powerful tool
What do you like best about the product?
The user journey-building tool canvas flow is broken down into simple steps that enable a high level of customization/personalization.
What do you dislike about the product?
Braze canvas dashboard could have more overview statistics of the entire canvas (i.e, open rates, clicks, ctor)
What problems is the product solving and how is that benefiting you?
Braze allows us to build transactional and marketing communications with a simple, easy-to-use interface that is highly customizable.
Have yet to use the omni-channel capabilities. Mostly used for email.
What do you like best about the product?
I like the Ab testing capabilities and the educational workshops that are available through Braze. I have yet to use their omnichannel capabilities, but it's something I'm excited to try for 2023.
What do you dislike about the product?
It is really expensive. Every new add-on, such as Braze Currents, is an additional fee. I wish Braze had a better and cleaner reporting dashboard. It is not very robust annd clunky, and I'm limited to viewing a few metrics that are pre-defined in Braze. To name a few, I would like to be able to build custom metrics, filter by conversion name, and be able to view unique link clicks in a table.
What problems is the product solving and how is that benefiting you?
Braze allows me to experiment with subject lines and seamlessly roll out winning variants, reach customers through multiple channels within one platform, and launch lifecycle campaigns in less than a day without any engineering or design support.
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