Braze, Inc.
BrazeReviews from AWS customer
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Campaign management and CRM platform that works perfectly and solves our problems.
What do you like best about the product?
Use of push, email, inapp and sms that meet our expectations.
What do you dislike about the product?
Be completely in English. We have a lot of users in Brazil, we miss Portuguese.
What problems is the product solving and how is that benefiting you?
Segmentation and being assertive in the details.
Robust product with hardworking teams
What do you like best about the product?
Success reps are very respnsive. There are major updates constantly that makes the end users feel optimistic about being able to do more with the product.
What do you dislike about the product?
There are still little quality-of-life lack of features that make me wonder 'why can't i do this'? But they are not deal breakers.
What problems is the product solving and how is that benefiting you?
My work is integrating MarTech tools for a video game company, and integrating Braze has given my team enough tools to realize their customer journey initiatives.
Total Braze Fan-Girl
What do you like best about the product?
Super user friendly. Liquid logic is amazing and it makes adding personalization much easier than it is on other ESPs. User support is also great.
What do you dislike about the product?
You can't create a custom preview using placeholder values in place of connected content and you can't generate a custom preview using nested custom attributes.
What problems is the product solving and how is that benefiting you?
Braze has provided great resources to support our efforts to increase personalized, timely message streams.
Reliable tool for lifecycle management
What do you like best about the product?
All-in-one tool for CRM / Lifecycle Management
Many very useful features
Easy integration
Quick customer/tech support
Many very useful features
Easy integration
Quick customer/tech support
What do you dislike about the product?
The UI is not always very intuitive. It takes time to get used to it. But once you get the hang of it it all makes sense. You are reminded of the UI challenges only when you need to train someone new on how to use the platform. Having said that, the recent UI changes especially in Canvases have made things much smoother.
What problems is the product solving and how is that benefiting you?
We use Braze primarily for campaigning and lifecycle comms. Without Braze it would be practically impossible for us to have as personalised and smart comms with our users as we do now.
Braze is my favorite platform to work with retention and egagement strategies
What do you like best about the product?
Braze is a very intuitive platform to work with cross-channel strategies. Being able to use attributes and events on the same strategy and all channels makes it easy to orquestrate messages and impacts according to user's actions and interests on our website and app. Also, Intelligent Timming and Intelligent Channel are some great features to get the best performance within our campains. Along with our CS, learning paths and the bonfire community is a huge ally to experiment new things in a short time.
What do you dislike about the product?
Braze is amazing for retention/engament purpuses, but on the hand can lack a lot of features for lead capturing with qualification and nurturing according to users behaviour with outsite contents. Also, not having a automatic saving of campaigns and canvases can lead to work loss if you deal with internet issues.
What problems is the product solving and how is that benefiting you?
Link aliasing is a feature we're looking forward to use a lot to qualify users interest based on our welcome campaigns and to retarget active clients.
Canvas Flow also allows us to save new information into the users profiles according to an action which will be very helpfull to us.
Canvas Flow also allows us to save new information into the users profiles according to an action which will be very helpfull to us.
Easy to get started, helpful support, and robust CRM functionality
What do you like best about the product?
CRM tools can be challenging to launch for SMBs, but Braze makes it as easy as possible. The options and encouragement to segment users really drives campaign success. However, the best part of Braze is not the tool itself — but their customer support. When I'm facing a technical or analytical issue, Braze's support representatives consistently feel like an extension of my team. I can get a response at any time of the day and know in confidence that their expertise will solve my problem.
What do you dislike about the product?
Braze has all the core functionality you need. I'd love to see more options to organize campaigns in the dashboard as well as an easy way to transfer campaigns between apps.
What problems is the product solving and how is that benefiting you?
Braze is helping us reach our audience through in-app content and off-app push notifications, creating a full-cycle marketing funnel to retain our users and increase brand awareness.
Email Deliverability in Braze
What do you like best about the product?
My favorite feature is the Canvas feature, especially because you can use multi-media campaigns.
What do you dislike about the product?
I wish there were more tracking tools, such as reporting on email deliverability errors. I have also had some slow responses from Braze support.
What problems is the product solving and how is that benefiting you?
Regular newsletters and communications with our users, marketing campaigns, and onboarding campaigns.
Great Marketing Engine for your Business!
What do you like best about the product?
Braze is easy to use! Compared to our previous platform, where email journeys were complicated and challenging to maintain, the canvas flows with Braze make it easy to setup, track and iterate on!
What do you dislike about the product?
Braze is newer to the email space, so their email editor is not as easy to tweak. The HTML window is small, so its hard to make those fine code adjustments in the emails.
What problems is the product solving and how is that benefiting you?
Braze is making it easy for us to adapt multi-channel canvases with ease. There is no difference in how braze handles leads and accounts so the transition of speaking to the users at the level they are at is made easy!
Making my life so much easier.
What do you like best about the product?
The ease of being able to send out communications such as texts and emails in a predetermined cadence.
What do you dislike about the product?
Having MMS and SMS be separate. I feel like they should be grouped together. And not being able to have two-way communication via text.
What problems is the product solving and how is that benefiting you?
Being able to onboard our new clients and teach them about our product.
Braze is a very powerful tool, which is relatively easy to master.
What do you like best about the product?
It's very intuitive in terms of user experience, which makes it seem easier to use than some other platforms.
What do you dislike about the product?
I have not noticed anything particularly negative so far.
What problems is the product solving and how is that benefiting you?
Organising my workflow is very simple, and it allows me to deliver campaigns with ease.
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