Braze, Inc.
BrazeReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,439 reviews
from
External reviews are not included in the AWS star rating for the product.
A good multi-channel comms solution, especially for e-commerce and apps
What do you like best about the product?
It supports many comms channels, and it is straightforward to set up multi-channel automations that work in sync to deliver a great customer experience.
What do you dislike about the product?
Reliability on dev support is relatively high compared to many other automation softwares. Not being able to see filtered customer segments on screen (you have to download it every time) is a bit inconvenient and a data privacy risk.
What problems is the product solving and how is that benefiting you?
Braze is the primary comms software for our business.
Great platform for multi-channel marketing automation
What do you like best about the product?
- Lots of integrations (Mixpanel, Lob, etc.)
- Easy to use interface can enables small, agile marketing tema
- Great customer support and rep
- New features come out often
- Easy to use interface can enables small, agile marketing tema
- Great customer support and rep
- New features come out often
What do you dislike about the product?
- Pricing is quite expensive compared to smaller, off-the-shelf tools
- in-app data visualization tools are poor, though data is exportable to snowflake or fivetran
- in-app data visualization tools are poor, though data is exportable to snowflake or fivetran
What problems is the product solving and how is that benefiting you?
Braze enables us to manage all member engagement in one place. We use email, push notifications, SMS, multiple types of in-app notifications, and a print marketing vendor all managed through Braze.
Braze is a super functional platform!
What do you like best about the product?
Braze is incredibly useful for businesses as it helps sync consumer engagement and retention across email, SMS, in-app pushes, and more.
What do you dislike about the product?
The design functionality for emails can be a bit limited, but nothing you can't work around.
What problems is the product solving and how is that benefiting you?
It helps automate emails and target consumers based on their preferences and engagement with our app!
Braze is an excellent Push / Email / Messaging marketing tool
What do you like best about the product?
Ability to develop a marketing communication rollout plan using Braze's Canvas feature
What do you dislike about the product?
Nothing stands out - Braze's toolset is fairly straightforward to use and quick extensive
What problems is the product solving and how is that benefiting you?
Automating Marketing Rollouts, Central hub to manage communication to users and manage Opt-in / Opt-out settings
Very easy to use!
What do you like best about the product?
Braze is very easy to use. I'm a new user, and it's been relatively easy to navigate the platform and set up campaigns. I really like being able to limit how many contacts receive a campaign, a feature that has been handy during the IP warmup process and for surveys. The calendar view for campaigns is also very convenient for helping me visualize my campaign schedule.
What do you dislike about the product?
I wish it were possible to segment out soft bounces so that I can suppress them from receiving future campaigns. I also wish there was an easy way to dedupe contacts that have both an external id and user alias.
What problems is the product solving and how is that benefiting you?
Braze is helping us automate a portion of our email marketing and easily launch our monthly campaigns.
Great MKT Tool, many settings to customize your own campaigns
What do you like best about the product?
Powerful MKT tools which can help customize your own campaigns a lot. They have a great onboarding team to support you as well from marketing strategy to technical integrations.
What do you dislike about the product?
Quite complicated sometimes and might make human mistakes if not careful or not familiar with their settings. And I wish their support team can have more people in different timezone too.
What problems is the product solving and how is that benefiting you?
Braze can help me better automate my campaigns with fewer tech resources and customise the campaigns in different variations. Do more AB test or personalisation etc.
Best customer engagement and communication tool
What do you like best about the product?
Braze is incredibly user-friendly with a wide range of features that allow you to create complex marketing campaigns with ease.
What do you dislike about the product?
Sometimes it's necessary to resolve issues with HTML code knowledge so technical knowledge is necessary.
What problems is the product solving and how is that benefiting you?
The braze allows you to create and send a variety of messages, including push notifications, email, in-app messages, and SMS, all from a single interface.
Easy and Efficient
What do you like best about the product?
I like the fact that Braze is not difficult to operate.
What do you dislike about the product?
I have not found any downsides yet of Braze.
What problems is the product solving and how is that benefiting you?
Braze enhances my ability to keep track of the notifications that I send out and informs me when my campaigns are ending.
Powerful system, but does need some workarounds
What do you like best about the product?
Powerful system that allows you to do multichannel marketing.
What do you dislike about the product?
1. Layout could be improved, for example the back button is in a weird place - need to rethink navigation
2. Drag and drop builder is limited, we have resorted to using a different system for this
3. You can only search for records rather than view records based on a criteira
2. Drag and drop builder is limited, we have resorted to using a different system for this
3. You can only search for records rather than view records based on a criteira
What problems is the product solving and how is that benefiting you?
Used for B2B and B2C flows. Also sending standalone campaigns to audiences.
Great for email!
What do you like best about the product?
I primarily use Braze for email marketing. The initial onboarding process was long but very thorough. The team was super attentive to our needs and ensured a seamless integration and transition from our former email marketing platform. The segmenting abilities are great!
What do you dislike about the product?
There isn't much to dislike about Braze. I guess the only downside (which isn't REALLY a downside) is that is takes a long time to fully learn and realize all of the capabilities and use them to your advanage.
What problems is the product solving and how is that benefiting you?
Braze segmenting is helping us ensure we send the right messaging to the right people at the right time. Their simple and intuitive layout makes it easy to create segments and find what you are looking for.
showing 801 - 810