Braze, Inc.
BrazeReviews from AWS customer
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Overall great tool, fantastic UI which is very intuitive and easy to get started with.
What do you like best about the product?
Canvas orchestration and being able to create dedicated journey's with multiple channels.
What do you dislike about the product?
Would love to explore more of the technical (API/connected content) side of Braze, but appears to have tech prerequisites... could we empower marketers to explore this?
What problems is the product solving and how is that benefiting you?
Personalization via Liquid is definitely a good problem solved. Additionally being able to filter based on canvas/campaign entry and what they did (interacted) with in the journey.
So many possibilities and great support
What do you like best about the product?
There are so many capabilities to what is possible in Braze, the possibilities are endless! The support that the Braze team provides is extremely useful, Doris is a huge help in making sure that our team has all that we need to succed and quickly responds to any issues or questions that we have!
What do you dislike about the product?
There isn't much to dislike about this product. Occasionally, we encounter some bugs, but the Braze team is always quick to address and resolve most issues.
What problems is the product solving and how is that benefiting you?
Braze helps us effectively communicate to our customers the most importaint messages at the right time through many forms of digital communication.
The product has helped us scale and meet our client needs
What do you like best about the product?
The scalability and flexbility of the product allows us to really scale and test and learn within the product.
What do you dislike about the product?
The product needs further enhancements to reporting tied to micro-personalization. (i.e. what specific catalog or content block drove a conversion metric)
What problems is the product solving and how is that benefiting you?
How to orchestration several channels and personalized all with scale.
New to Braze, but Enjoying so far!
What do you like best about the product?
It is very user friendly and intuitive. There are a lot of built-in features and capabilities that make it a very powerful tool.
What do you dislike about the product?
I do not have enough experience on the platform to provide a sufficient answer.
What problems is the product solving and how is that benefiting you?
Canvases are allowing us to automate more than just emails and marketing - the integration with Snowflake is super benecifial as well.
Braze has been a great tool for our company to use
What do you like best about the product?
I like the multiple ways we can target our customers. We can easily track and segment with all of the great tools in the dashboard.
What do you dislike about the product?
We often struggle with the push to use their new products but are hidden behind additional pay.
What problems is the product solving and how is that benefiting you?
Its allowing us to better target our customers while also reducing our build time.
Braze is the hands down leader of CEPs and ESPs in the Enterprise space
What do you like best about the product?
1. It just works. No gotchas, you ask it to send communications and it does it.
2. They are always industry leading. From data integrations to APIs to AI Braze is always pushing the envelope in development.
2. They are always industry leading. From data integrations to APIs to AI Braze is always pushing the envelope in development.
What do you dislike about the product?
1. Cost. Its more expensive, I wish there was a way to make a great product less expensive but you get what you pay for.
What problems is the product solving and how is that benefiting you?
Growth. With Braze we're able to grow the business by educating our customers about our product and brand.
Braze product review
What do you like best about the product?
How it is a one stop place for marketers. Innovation and platform development makes one feel motivated.
What do you dislike about the product?
Drag and drop feature- though easy it doesn’t make a creative look great!
What problems is the product solving and how is that benefiting you?
It’s a great CRM tool- to collect data and segment and personalise our audience.
Great Features
What do you like best about the product?
Inventive tools for sending and personalization.
What do you dislike about the product?
I wish we could delete segments rather than just archiving. We have an outrageous backlog of segments cluttering our list that are unused.
What problems is the product solving and how is that benefiting you?
1: 1 personalization saves a lot time and ensures we can get the right message to a diverse audience.
Awesome - Easy to learn
What do you like best about the product?
Easy to build templated and user friendly.
What do you dislike about the product?
small learning curve when updates are made
What problems is the product solving and how is that benefiting you?
Letting me build real time promotions and aauto triggering
Marketing Manager
What do you like best about the product?
Constantly evolving, investing in educating users. Great customer support. Ease of use. Flexibility.
What do you dislike about the product?
Can be expensive. There is a bit of a learning curve at first, but documentation and courses are helpful.
What problems is the product solving and how is that benefiting you?
Personalization at scale across Push, email, App and Web.
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