Braze, Inc.
BrazeReviews from AWS customer
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Braze - Email Marketing Review
What do you like best about the product?
Braze has been incredible overall, but the best part has to be the ease of use when utilizing the platform. It is very user friendly and intuitive.
What do you dislike about the product?
Though perhaps a small gripe, my biggest dislikes about using Braze would be the need to manually 'save as draft' due to lack of auto save.
What problems is the product solving and how is that benefiting you?
Braze is solving our company's needs when creating several emails on a weekly basis for an audience of over 3m. It streamlines our processes and makes creation much faster with drag/drop capabilities.
simple to use platform with great tools
What do you like best about the product?
integrated platform for all user comms and account management. The Braze team is also engaged and attentive
What do you dislike about the product?
The cost. Braze is now our most expensive tool
What problems is the product solving and how is that benefiting you?
its a simple to use platform for all our user comms. The platform has gotten better lately with its integration to other builders allowing us to export directly to Braze
Intuitive, Simple Software
What do you like best about the product?
I've used Marketo, MailChimp, Constant Contact, and Hubspot amongst others. Braze thus far, has been my favorite platform. It offers customization levels similar to Marketo, while offering a much more user-friendly interface. The canvas feature is so easy to use and gives you that global view needed to review!
What do you dislike about the product?
There are some design limitations. I'd love to be able to design mobile emails completely separate from desktop for some emails. The coding requiring to feed all the data we need in has been a challenge for us. Capacity on our dev team is limited, which pushes data integration back with Braze.
What problems is the product solving and how is that benefiting you?
We are working on automated flows like welcome series, abandon-cart, win-back, and nurture campaigns. These were not something we could do intuitively and track before using Braze.
Braze makes handling Customer Relationships easy
What do you like best about the product?
The ease with which I can create segments, test and send campaigns, and later analyze the results in a clear way.
What do you dislike about the product?
It could be a bit more flexible and some changes need developers, so I feel it could be a bit more hand on.
What problems is the product solving and how is that benefiting you?
It allows me to address our huge audience and segment it accordingly so we can reach specific users with different messages.
Incredible and simple flow, but it is not self explainable
What do you like best about the product?
It is very easy to upload, monitor and supervise your campaigns. It makes sense, it is not confusing.
More than everything, I like that it visually shows the most critical aspects of the campaign.
More than everything, I like that it visually shows the most critical aspects of the campaign.
What do you dislike about the product?
It is not self-explainable. I started using it, but I had to get in contact with my team so they would explain to me the workflow and the tools I had. I think the first approach should be easier.
What problems is the product solving and how is that benefiting you?
I have recurrent campaings which I mantain the text but modify the attributes on the communications. I also incorporate the data about the deliveries in my reports.
Braze is one of the
What do you like best about the product?
The upsides of using Braze are plenty. The navigation is easy to use and friendly to work around. As a web-based platform, it's easy to access the account from any laptop without installing software. You can create a detailed multichannel journey within minutes!
What do you dislike about the product?
- Could have more potential for data inspection, currently this is lacking at a software level
- Need some development in loading speed in general. It can sometimes be slow, but it has improved from before.
- Need some development in loading speed in general. It can sometimes be slow, but it has improved from before.
What problems is the product solving and how is that benefiting you?
- Helping to build an automated customer journey by just adding a few steps
- Able to create detailed segments and understand customer profile and their personal data, which can be used to develop targeted/bespoke campaigns
- Working with clients who use different channels such as: push, email or in-app and Braze makes it easy to create any campaigns easily.
- One of the biggest problems is ease of use. A lot of new/beginners that use CRM feel daunted or find it difficult to learn and adapt, through Braze's learning path and easy user interface, using it seems less daunting.
- Able to create detailed segments and understand customer profile and their personal data, which can be used to develop targeted/bespoke campaigns
- Working with clients who use different channels such as: push, email or in-app and Braze makes it easy to create any campaigns easily.
- One of the biggest problems is ease of use. A lot of new/beginners that use CRM feel daunted or find it difficult to learn and adapt, through Braze's learning path and easy user interface, using it seems less daunting.
Braze Review - WEBTOON
What do you like best about the product?
Being able to create an intricate cohort and target them repeatedly is very helpful.
What do you dislike about the product?
I can't think of anything at the moment.
What problems is the product solving and how is that benefiting you?
Sending repeated push notifications is something we were doing manually before.
Braze review by a PMM
What do you like best about the product?
There are various automations, easy dashboard to follow with a clean set-up.
What do you dislike about the product?
Not intuitive, limited capabilities for companies that don't have access to developers. Customer support takes a long time and is frustrating with too email rounds.
What problems is the product solving and how is that benefiting you?
Allow options for in-app and push notifications.
Great experience with Braze
What do you like best about the product?
Braze is very intuitive and user-friendly. It's very easy to navigate the platform and organize our campaigns.
What do you dislike about the product?
The connectivity to other platforms we use, like Salesforce and SimonData, isn't great.
What problems is the product solving and how is that benefiting you?
Braze is an easy platform to send our app communications. We have seen good engagement with this channel and it has helped greatly with member retention.
Prompt and Easy
What do you like best about the product?
It is very easy to use and prompt. It gives all the useful details I need. In addition, sending emails just got better.
What do you dislike about the product?
No dislikes as of yet. I will have to use it more to list.
What problems is the product solving and how is that benefiting you?
It helps us maintain customer profile and send email accordingly. Helps us give insight of our customers.
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