Braze, Inc.
BrazeReviews from AWS customer
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Irreplaceable MMP that allows our team to provide personalized user experiences w/o devs
What do you like best about the product?
We've used Braze for 2+ years and it's unlocked so much for us in terms of being able to provide personalized in app experiences for our users without relying on devs.
- Documentation is always super detailed and helpful
- Constantly improving the platform with new features (they launched AI features like Copy Assistant, image generation, etc. before ChatGPT became the next hot tech)
- They listen to product feedback - we had a use case that required being able to have an array of user attributes and while it took some time, they added the feature into the platform
- Easy to use interface - our marketing team leverages it all the time
- Documentation is always super detailed and helpful
- Constantly improving the platform with new features (they launched AI features like Copy Assistant, image generation, etc. before ChatGPT became the next hot tech)
- They listen to product feedback - we had a use case that required being able to have an array of user attributes and while it took some time, they added the feature into the platform
- Easy to use interface - our marketing team leverages it all the time
What do you dislike about the product?
There aren't a ton of downsides I can think of. We definitely have some unique use cases in our business that we've had to build workarounds for, but Braze has been great at constantly updating their platform to include new features.
What problems is the product solving and how is that benefiting you?
Personalized marketing messages
Sending user the right message at the right time (with intelligent timing)
Automating processes that we previously did manually
Understanding our customer segments better
Being able to push in app messages without engineering support
Sending user the right message at the right time (with intelligent timing)
Automating processes that we previously did manually
Understanding our customer segments better
Being able to push in app messages without engineering support
Braze City x City Review
What do you like best about the product?
The support we receive from the Braze team is phenomenal. They are engaged and always looking for the best solutions to make our lives easier as marketers involved in a diverse tech stack.
What do you dislike about the product?
No major complaints. If Braze/ all our vendors had better documentation on how they integrate with each other that would be wonderful.
What problems is the product solving and how is that benefiting you?
They make our entire CRM process more seamless and innovative with their easy to navigate dashboaerd and tech solutions.
The future is here.
What do you like best about the product?
They've built a community full of creative and technical minds connected through a passion for marketing technology. I've connected with several marketing minds that have inspired me to pursue AI prompt engineering and human-centric design.
What do you dislike about the product?
Still a new platform that requires a bit more support, especially for legacy users of previous marketing technologies.
What problems is the product solving and how is that benefiting you?
Figuring out how to intuitively post multi-platform campaign content in a timely manner, with the ability to easily communicate analytics to our team.
great produc, easy onboarding
What do you like best about the product?
tool is intuitive to use. for a team of 10, not everyone has the time to do onboarding, but most people figured it out on their own
What do you dislike about the product?
third party onboarding feels a little distant from time to time
What problems is the product solving and how is that benefiting you?
improve activation
Excellent service
What do you like best about the product?
The integration with the company's database allows for more specific and successful communication.
Ease to create campaigns.
Ease to create campaigns.
What do you dislike about the product?
Sometimes it bugs out and you have to open the campaigns manually because it doesn't correctly show the number of recipients. This happens more often when users are loaded manually.
What problems is the product solving and how is that benefiting you?
Specific communication to target users, to encourage the use of the app.
One of the best CRM platforms I have had the pleasure of using
What do you like best about the product?
Very easy to build out segmentation. Useful predictions. Easy to create campaigns and canvases. User friendly.
What do you dislike about the product?
Churn insights. Suggestions around campaigns/canvases, potentially powered by AI would be useful.
What problems is the product solving and how is that benefiting you?
Ability to send Email, Push and In app messages to our app users. Seamlessly integrated in one location.
Powerful Marketing Automation and Data Tools
What do you like best about the product?
I've used Braze at several companies now. It enables quick solutions to data needs and supports several mobile-first, app-related channels. The support is quick to respond, and their technical knowledge is good.
What do you dislike about the product?
The only thing is Braze is hard to grow with as your company scales. It is a great stop-gap solution to filing your communication needs in your app, but it prices itself out in the later stages of the journey.
What problems is the product solving and how is that benefiting you?
Timely, intelligent, and dynamic user communications at the right time. Quick behavioral analysis and experimentation/customization that no other platform does quite as easily.
Braze is a efficient yet well design SaaS
What do you like best about the product?
Efficiency, unllike other CRM tools, I can run Braze on my browser and have a smooth and pleasant experience, without many lags and waiting time while executing my tasks.
What do you dislike about the product?
I wish the interface was more consistent between the different sections of the CRM and that the HTML had an autosave option, also in the HTML section would be crucial to be able to preview changes and be able to do Crtl+Z after it, something I can't do now.
What problems is the product solving and how is that benefiting you?
Braze has helped streamline and track our communication with students and patients, and at the same time allow us to send mobile notifications and content cards to our customers.
My experience is overall positive
What do you like best about the product?
- User-friendly interface
- Braze Documentation is helpful when needed, self-explanatory
- Braze support easily reachable and always helpful
- Easier than Autopilot
- Braze Documentation is helpful when needed, self-explanatory
- Braze support easily reachable and always helpful
- Easier than Autopilot
What do you dislike about the product?
- Engagement reports are not the best
- Dashboard analysis are not always accurate
- I am not abe to undo a contact import, which can sometimes be very problematic.
- Dashboard analysis are not always accurate
- I am not abe to undo a contact import, which can sometimes be very problematic.
What problems is the product solving and how is that benefiting you?
Effectively engage with our customers across multiple channels, such as email and SMS.
Customer Retention and Loyalty
Campaign Optimization
Deliver highly personalized messages to our customers based on their preferences, behaviors, and demographic information (location/Country)
Customer Retention and Loyalty
Campaign Optimization
Deliver highly personalized messages to our customers based on their preferences, behaviors, and demographic information (location/Country)
Sophisticated
What do you like best about the product?
The number of features available + the customization use cases are endless.
What do you dislike about the product?
The UI is not the easiest to navigate, but once you get the hang of it it is fine.
What problems is the product solving and how is that benefiting you?
It help reach our customers and hosts in every possible way aside from showing up at their door!
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