Braze, Inc.
BrazeReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,438 reviews
from
External reviews are not included in the AWS star rating for the product.
Braze is a super complete automation software
What do you like best about the product?
Features that help the marketing (strategy, copy, and design) to create easily the campaigns, as well as the analytics for every and each campaign just by using the A/B.
What do you dislike about the product?
The tool is so complete that it can become complex for daily use. You need time to learn and onboard on the tool to start ramping up with the automation.
What problems is the product solving and how is that benefiting you?
Is helping us to increase the signup conversion (users that drop off on the acquisition flow), product adoption, and activation. So far, it helped to increase the signup conversion rate, contributing to a higher volume of acquisition.
very complete and intuitive tool
What do you like best about the product?
the mobile push functionality and the wide variety of filters you can use
What do you dislike about the product?
some aspects might be a bit harder to understand.
What problems is the product solving and how is that benefiting you?
this is the only tool we use for mobile push accross the whole business and all the countries. it allow us to deploy omnichannel campaigns
Easy to learn, but data gathering could be more user-friendly
What do you like best about the product?
Easy to use. Simple e-blasts are easy to set up and update. Drag and drop system works well with graphics and videos. Multiple templates readily available, but you also have the option to start from scratch.
What do you dislike about the product?
Using segments can be complicated when multiple updates are required.
Finding data can be difficult, but this might be a specific problem for my team.
Having to save through multiple screens is a good idea...but maybe having a notification when you try to exit before saving could be useful, instead of just losing all your work because of the missed save button.
Finding data can be difficult, but this might be a specific problem for my team.
Having to save through multiple screens is a good idea...but maybe having a notification when you try to exit before saving could be useful, instead of just losing all your work because of the missed save button.
What problems is the product solving and how is that benefiting you?
Creating our e-blasts and scheduling its delivery. Helps us plan ahead of time and more efficiently.
Efficient Platform but it has it's quirks.
What do you like best about the product?
I like the speed of processing large data quantities (1million+)
I like the campaign design section and the way it is laid out in steps. I like that you can quickly view dashboards.
I like the campaign design section and the way it is laid out in steps. I like that you can quickly view dashboards.
What do you dislike about the product?
Not sure why you have to calculate exact statistics every time you process data - it just adds another unnecessary step to the process.
There should be a function for quick data queries without needing to create a segment group every time.
There should be a function for quick data queries without needing to create a segment group every time.
What problems is the product solving and how is that benefiting you?
The canvasses are laid out effectively and the interface for building canvasses is good to work with. The campaign set up process is easy to follow and good to work with too. It is helping us have a better overview on the performance of our customer flows.
Braze is a great platform - easy to use enabling the use of different features across our business!
What do you like best about the product?
Braze is an extremely user friendly platform, from in-app messages, to campaigns and canvas', everything is right at your fingertips with ease. It is utilised by many teams across the business and enables us to segment our audiences and target users through specific points of their customer journey whether thats B2C or B2B. The analytics is good for quick insights into how different campaigns are performing without having to delve to deep.
What do you dislike about the product?
I think sometimes features that you haven't used before can be challenging to get the hand of, especially the use of liquid within campaigns, without having atteneded the training programmes held by Braze, it isn't easy to implement.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to automate our communications with our customers at all stages of the customer lifecycle with ease and it allows us to keep to test and trial new avenues we haven't explored yet to reach customers in different areas with personalised content
Build complex campaigns with simple UI
What do you like best about the product?
Being functionally robust while remaining easy to use and intuitive
What do you dislike about the product?
Speed of loading can sometimes make users less efficient
What problems is the product solving and how is that benefiting you?
Braze is helping my organization create complex and personalized campaigns and helps us test various hypothesis we have about our customers
I like it and use it everyday
What do you like best about the product?
Canvas and customer events, personalization and segmentation features. type of campaigns
What do you dislike about the product?
absence of insights adn dashboards to see how customers perform
What problems is the product solving and how is that benefiting you?
sending a lot of campaigns using canvas for them, copy paste campaigns and template. I can be more productive
Enabling Us to Do Everything We Need
What do you like best about the product?
I am a longtime Braze user, and whether it is at my current company, or my past companies, Braze is always my platform of choice when considering platforms to send emails and additional messaging to our users. I love how multichannel compoments are all brought together with Canvas Flow, and how simple it is to send a single-channel message in the Braze Campaigns tab. Although I know much more about Braze than when I started using it 5 years ago, I also can confidently say it is a user-friendly platform that you can onboard into on the easier side (if you take advantage of Braze's LAB - Learning at Braze - trainings).
What do you dislike about the product?
So far, I've enjoyed everything about working with Braze. It's a platform that I highly recommned to all of my colleagues in the CRM space who are thinking about transitioning toa different platform.
What problems is the product solving and how is that benefiting you?
Braze consistently rolls out new features that meet the ever-growing and changing needs of my team and our customers. For instance, a recent way Braze is solving problems is that they are continuing to iterate towards more AI integrations, which allow our team to test things like testing AI-generated copy and A/B testing this against copy created in-house.
Outstanding Onboarding and Support
What do you like best about the product?
The onboarding process of this platform deserves a standing ovation. It was a breeze to get started, thanks to the step-by-step guides and interactive tutorials. The clear and concise instructions helped me set up my first campaign easily. I also got an additional validation from the Success Team to make sure everything is set up correctly. The platform's thoughtful approach to onboarding made the learning curve virtually non-existent. A key differentiator of this platform is its comprehensive collection of learning resources and trainings. Whether it's video tutorials, written guides, or webinars, there's a wealth of information at your fingertips. These resources not only helped me master the basics but also discover advanced strategies for effective push notification campaigns. It's an ongoing learning experience that empowers users to continually improve their messaging.
What do you dislike about the product?
There is not much coming to my head about the plaform itself although I didn't like the initial part of Sales process where Data Points weren't explained in clear way and calculated based on the proposed campaigns. It was fixed only by the dedicated Account Executive after signing the contract.
What problems is the product solving and how is that benefiting you?
Braze is solving the multifaceted challenges of push notification marketing. It helps me to reach diverse user segments, boost engagement, streamline onboarding, facilitate ad hoc messaging, and also prevent churn. Braze's sophisticated targeting and segmentation capabilities have allowed me to tailor messages to specific user groups, ensuring that each user receives relevant and engaging content. This approach has boosted our reach and ensured that no user is left out of our communication efforts. Its robust features, such as personalized messaging and A/B testing, have enabled me to craft messages that resonate with users. It has allowed me to keep our audience informed and engaged with timely updates, promotions, and announcements.
I'm able to send out communications to our community with confidence
What do you like best about the product?
The ability to take different segments of our community through carefully crafted journeys in the canvas feature
What do you dislike about the product?
There are so many features that it can be a bit overwhelming at first
What problems is the product solving and how is that benefiting you?
segmentation
showing 681 - 690