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Braze, Inc.

Braze

Reviews from AWS customer

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External reviews

1,438 reviews
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External reviews are not included in the AWS star rating for the product.


    Staffing and Recruiting

Seamless Integration

  • October 10, 2023
  • Review provided by G2

What do you like best about the product?
It seamlessly integrates with other software and tools I use daily, making my work more efficient.
What do you dislike about the product?
It doesn't have a lot of basic email-related analytics
What problems is the product solving and how is that benefiting you?
Email deliverability is crucial for me and I can rely on Braze to ensure that my emails actually reach subscribers' inboxes and don't end up in spam folders.


    Edoardo P.

Best tool

  • October 06, 2023
  • Review provided by G2

What do you like best about the product?
Email campaigns and push notification, automated emails
What do you dislike about the product?
just the number of the performance is not always accurate
What problems is the product solving and how is that benefiting you?
It helps me saving lots of time and improve my job


    Alli O.

Easy to use, customer focused communication tool

  • October 05, 2023
  • Review provided by G2

What do you like best about the product?
Braze is an easy to use email software. Even if you're new to campaigns or email automation it is really straight forward and they have lots of resources available to help you learn and continue to upskill. I use Braze in the day to day functionality of my job in Digital Marketing and I'm looking forward to expanding my skillset to help serve my organisations customers with more personalised and relevant marketing material in the future.
What do you dislike about the product?
I've had a few issues of completing work within emails, saving and then going back in to see it doesn't exist - especially for Link Management.
What problems is the product solving and how is that benefiting you?
Braze allows us to elevate our brand by serving our customers with the highest quality of email design and functionality we've ever had across desktop and mobile. We are looking forward to rolling out push notifications in the near future too.


    Leisure, Travel & Tourism

Unbeatable Platform for App-First Lifecycle Programs

  • October 04, 2023
  • Review provided by G2

What do you like best about the product?
I have used Braze in a few roles and am a big fan of the platform. It integrates directly with many of the tools we use throughout our stack and if a direct integration isn't available it's typically very easy to integrate via an API, webhook, or Segment.

I really appreciate the app-first approach Braze allows us to take in our lifecycle efforts while still spreading messaging across all channels. The segmentation capabilities are unmatched and the ability to really "choose our own adventure" to fit the platform to our program's needs rather than the other way around is why I'll always push to use Braze over anything else on the market currently.
What do you dislike about the product?
The need for segment extensions can be frustrating sometimes, especially when we only have a set number of extensions included in our plan.

Customer support has gotten worse over the years, likely as an effort to encourage purchasing a higher tier of support, but that isn't a major blocker most of the time given groups like Email Geeks to help troubleshoot issues while waiting to hear back from the CS team at Braze.
What problems is the product solving and how is that benefiting you?
Braze allows us to send marketing and transactional messaging across all channels to our users more effectively than when messaging was broken out acorss multiple platforms.


    Babita S.

Effective Saas customer engagement tool for brands connectivity

  • October 04, 2023
  • Review provided by G2

What do you like best about the product?
Multi channel customer engagement platform

Provides integration to different crm platforms

Provides data segmentation, personalization in content as per the audience, design templates , sms

Helps on connecting with live audience and taking staregic actions accordingly

Updated app with new features in every release

Its features helps in reporting and analysing customer's demands and likes.

Provides a relevant experience to both customers and brands
What do you dislike about the product?
Sometimes the servers are very low that makes the work to unsaved

Non technical persons cannot use it without proper training

Implementation is not smooth

Hitting limits for database is not something a user like

Support team is not so good
What problems is the product solving and how is that benefiting you?
Braze is solving the problme of connecting with customers across multi channel through customer perosonalized journey set ups , email and messages designed as per customers likings

Its a automated abd well designed software to cater the marketing strategies of brands


    Computer & Network Security

User-friendly / full functionality

  • October 03, 2023
  • Review provided by G2

What do you like best about the product?
My company and I use Braze for push notifications on all our apps. It is user-friendly, with every functionality available in the right places. It is the only destination for our in-app/push notification practices. With a company that is all about security, Braze offers advanced security for the data, with easy implementation and integration on all our apps. It also offers multi-channel campaigns with many features.
What do you dislike about the product?
The reporting aspect could be improved, filtering, etc. as well as the documentation for advanced features.
What problems is the product solving and how is that benefiting you?
Braze solves the ability to automate, send, or schedule in-app/push notifications/content cards for mobile and desktop apps. It is benefiting my team by allowing us to act on triggers, with full personalization.


    Idham R.

All-in-one solutions for your retention needs

  • October 02, 2023
  • Review provided by G2

What do you like best about the product?
We've been Braze users for 3 years now, by far, braze gave one of the best user experience that will help you do multitasks through all channels. The campaign set up was easy to understand with all those delivery setting, targeting, and A/B testing that will help you manage the expected goals.
What do you dislike about the product?
There are limit to user data that we can export in csv format
What problems is the product solving and how is that benefiting you?
- Customer onboarding with canvassing/marketing automations.
- Educate, nurture early life users to become active users.
- Maintain engagement and user transaction growth through BAU campaign, cross sell and upselling
-Win back passive users through reactivation campaign with marketing automations


    Siti Nabila T.

Braze saved my life!

  • September 30, 2023
  • Review provided by G2

What do you like best about the product?
Very easy to use, seamless marketing tools for your daily tasks. If you are newbie to Braze, it's easy for you to understand the feature inside. Also the community helps you a lot. Could open multiple tasks at the same time also
What do you dislike about the product?
When you open too much tab, it will get slower.
What problems is the product solving and how is that benefiting you?
it helps my daily task, easy to duplicate campaign, easy to edit also. a lot of stuffs, custom report, easy on importing customer lists


    Food & Beverages

A great CRM Tool

  • September 29, 2023
  • Review provided by G2

What do you like best about the product?
I use Braze everyday for my work and I can honestly say it's the best CRM/Marketing Automation tool I've ever used. I love how Braze makes personalization very easy, it enables so much detail in segmentation. Feels like every scenario campaign is thought about while building the product. Integration can be quite simple if you want it to be. You have a great support team who's there to answer all your questions.
What do you dislike about the product?
Some small features that exist on other tools like Iterable don't exist in Braze which can be frustrating at times. The documentation can be hard to navigate, is not fully comprehensive of all features, screenshots are from old UXs which can be confusing.
What problems is the product solving and how is that benefiting you?
We manage our entire CRM (email communications) from Braze. We migrated from Mailchimp very recently and even in a few weeks we can see how easy it is to use compared to Mailchimp.


    Internet

Easy to use

  • September 28, 2023
  • Review provided by G2

What do you like best about the product?
Braze has an excellent support team. The product is versatile, segmentation is easy.
What do you dislike about the product?
The analysysis could be more visual with charts and short insights.
What problems is the product solving and how is that benefiting you?
Braze helps us automate various lifecycle flows in all stages of user jourrney. It also helps in condusting user surveys, one-off campaigns.