Braze, Inc.
BrazeReviews from AWS customer
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For brand connectivity and customer engagement, Braze is very much effective
What do you like best about the product?
I like Braze because it is a multi channel platform for customer engagement. Integrating it with different CRM's is very easy. It provides features to design templetes of advertisment, send push nootification. Using this tool, customer's demand analysis is very easy.
What do you dislike about the product?
First time, it is not easy to use. But, their customer support is very good. It requires proper training for using it effectively.
What problems is the product solving and how is that benefiting you?
I use it for automating my marketing compaigns, send push notification to the customers, and analyse customer to circulate personalized advertisment compaigns. It helps us to engage with customer from more than one channels.
Cooridinator of CRM automation and manager of one of CRM campaign needs.
What do you like best about the product?
Braze is incredibly intuative to utilise and can be learned to be used at its basic level by most staff after an hour of training, making its utilisation in daily marketing incredible. Further, the constant adaptaion of the platform makes the product never feel stagnant. Braze can be used for more than email campaigns, and often we revert back to the platform for reporting, analyising and evalutating decisions across the whole of business decisions.
What do you dislike about the product?
I often find that Braze has a specific way of proceeding with its features that should be more intuative, especially when one way of creating something is not repeatable in another place on the site. What is great about this however, is that the feedback provided is often integrated and therefore, it never feels like a consistent downside, rather a temporary one.
What problems is the product solving and how is that benefiting you?
Braze is providing a more holistic approach to all products and marketing needs across our global business. Its intuatively enhanced the automated user flows of our onbaording liifecyle, as well as increasing engagement and retetention of our subscription based product. Further, with one off campaigns and nuanced segments, Braze has made the mulitude of products we offer more appropriate to certain audiences. Offering the correct customers the right product, reducing CRM pressure while increasing overall conversions and purchases.
Very user-friendly tool
What do you like best about the product?
The ease of retargeting a specific segment of the database through different channels (emails, SMS, push).
What do you dislike about the product?
The part of KPIs could be improved
What problems is the product solving and how is that benefiting you?
Braze allows us to reach a better level in terms of content and channel personalization. This improves our engagement and conversion rates.
Great UX for day-to-day deployment of campaigns
What do you like best about the product?
Visualisation of segmentation and canvas sections in the platform.
For the campaigns that contain multiple messages split by audience, content and channels, the Canvas view is very helpful to follow the flow of messaging. This makes troubleshooting inconsistencies seamless and makes refining the best route to lead customers down from a customer journey point of view.
Customer support are responsive
Whenever there's an issue with Braze, Customer Support respond in less than 24 hours which means you can resolve issues quickly. Campaigns are time sensitive so getting to next step is vital for many marketing functions.
Content blocks are useful
A lot of content for big brands are templated or follow very strict guidelines, this is where content blocks come in. Instead of rewriting text or sophisticated code, you just reference the content block and go from there so you're never waiting time going from scratch.
Ease of use for editing campaign templates
Between the liquid code which is written for Shopify stores and the drag and drop features, the emails are pretty straight forward to edit. Obviously you can fall back on html whenever is necessary, we tend to store messy html inside content blocks and reference them.
For the campaigns that contain multiple messages split by audience, content and channels, the Canvas view is very helpful to follow the flow of messaging. This makes troubleshooting inconsistencies seamless and makes refining the best route to lead customers down from a customer journey point of view.
Customer support are responsive
Whenever there's an issue with Braze, Customer Support respond in less than 24 hours which means you can resolve issues quickly. Campaigns are time sensitive so getting to next step is vital for many marketing functions.
Content blocks are useful
A lot of content for big brands are templated or follow very strict guidelines, this is where content blocks come in. Instead of rewriting text or sophisticated code, you just reference the content block and go from there so you're never waiting time going from scratch.
Ease of use for editing campaign templates
Between the liquid code which is written for Shopify stores and the drag and drop features, the emails are pretty straight forward to edit. Obviously you can fall back on html whenever is necessary, we tend to store messy html inside content blocks and reference them.
What do you dislike about the product?
Rate limiting isn't clear.
How fast and many messages you can send is very important for time sensitive campaigns whether it is live sports or events such as Black Friday or Cyber Monday. I feel the rate limiting feature could be better at giving accurate estimates of how many messags are going to or are going out so marketing accordingly.
When it comes to In-app there's limitations in Canvas that are not apparent in Campaign section.
You can choose to build your messages in Campaign and Canvas modes and there's clear differences in the features available on each part of the Braze platform. I don't feel Braze does enough to lay out exactly when to use one or other section for building campaigns. You will start building something assuming the features are the same across both only to find out that Canvas has the feature but Campaign doesn't. Very frustrating.
How fast and many messages you can send is very important for time sensitive campaigns whether it is live sports or events such as Black Friday or Cyber Monday. I feel the rate limiting feature could be better at giving accurate estimates of how many messags are going to or are going out so marketing accordingly.
When it comes to In-app there's limitations in Canvas that are not apparent in Campaign section.
You can choose to build your messages in Campaign and Canvas modes and there's clear differences in the features available on each part of the Braze platform. I don't feel Braze does enough to lay out exactly when to use one or other section for building campaigns. You will start building something assuming the features are the same across both only to find out that Canvas has the feature but Campaign doesn't. Very frustrating.
What problems is the product solving and how is that benefiting you?
Sending Push and In-app messaging to customers using dynamic personalised content across multiple channels. This is beneficial for customers who are typically less responsive over email.
The ability to test multiple versions of messages is also very intuitive for veteran and new users which makes experimenting with content more accessible. Braze allows us to learn quickly from our campaigns so we can refine our marketing function over time.
The ability to test multiple versions of messages is also very intuitive for veteran and new users which makes experimenting with content more accessible. Braze allows us to learn quickly from our campaigns so we can refine our marketing function over time.
Positive, intuitive, customer first
What do you like best about the product?
I love that Braze can be used by anyone, regardless of whether they have CRM platform experience. It's super easy to use andthe interface is very user friendly.
What do you dislike about the product?
Not too many things, but some simple things like showing a list of segments in alphabetical order
What problems is the product solving and how is that benefiting you?
We're able to communicate to customers via more than just email
Braze 2.0
What do you like best about the product?
I like how easy it is to work with Braze support, they are always on hand to help whenever we face any issues. Secondly i like how Braze is constantly evolving as a tool, since we've started using to Braze to today the number of features and changes to do tool is endless
What do you dislike about the product?
i think integration challenges, we've really struggles to fit some of our ways of working into Braze during the onboarding face. Also the possibility of not having quiet days e.g. when you don't want messages to be sent on weekends is extremely unhelpful
What problems is the product solving and how is that benefiting you?
Braze empowers us to engage our customers with timely and relevant messages. Its extensive integrations enhance our messaging speed, allowing us to instantly respond when an action is taken and deliver the appropriate message to the customer in real-time.
Great CRM platform
What do you like best about the product?
Braze is a very user-friendly platform. Everything is easily accessible, from campaigns to canvasses to in-app communications. I use Braze daily and rarely experience any issues with the platform! The analytics are useful for providing quick insights into how certain campaigns are doing.
Additionally, I like how easy the personalisation liquid can be, and it makes a real difference.
Additionally, I like how easy the personalisation liquid can be, and it makes a real difference.
What do you dislike about the product?
Sometimes I feel as though the documentation can be confusing. It can take a while to get an issue sorted.
What problems is the product solving and how is that benefiting you?
Braze is helping personalise emails and push notifications to each individual
Great platform for multi-variate testing and automations
What do you like best about the product?
Braze is easy to use, has great documentation to help you learn the ropes, and gives you the chance to become certified in using the platform. They also run excellent events for users.
What do you dislike about the product?
To get the most out of reporting, you really need to hook it up with 3rd parties rather than being able to do everything in the platform.
What problems is the product solving and how is that benefiting you?
Braze is helping us to learn more about our customers, how they engage, and how they respond to different types of messaging - both content and channels.
Great platform that keeps improving
What do you like best about the product?
Ease of use and the rate at which new useful features are added - combined with the support received
What do you dislike about the product?
Can take a big of time to adjust to the data model you need to use - but the onboarding team makes this as straightforward as possible
What problems is the product solving and how is that benefiting you?
Braze is allowing us to create complex automation, utilising large amounts of data to personalise the experinece at scale
Braze is intuitive and powerful!
What do you like best about the product?
I find the Braze platformincredibly easy to learn and use. It also is powerful in all its capabilities - there's a solution for almost every use case I have.
Additionally, Braze's customer success team is truly unparalleled. They feel like an extension of our team and have a timely and helpful answer to anything we need assistance with.
Additionally, Braze's customer success team is truly unparalleled. They feel like an extension of our team and have a timely and helpful answer to anything we need assistance with.
What do you dislike about the product?
I can't think of anything I dislike about using Braze.
What problems is the product solving and how is that benefiting you?
Automating cross-channel journeys. My company used to manually send many communications out of multiple platforms - Braze is allowing us to now house all our communication types in one place, and make them more cohesive to the customer. This improves customer satisfaction and employee lift.
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