Braze, Inc.
BrazeReviews from AWS customer
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Braze is a great, easy-to-use platform that makes it easy for marketers to build and report on.
What do you like best about the product?
Retention reporting - many competitors do not go into depth
What do you dislike about the product?
Lack of guardrails to lock down brand compliance
What problems is the product solving and how is that benefiting you?
Braze is used by many of my customers.
Advanced Growth Marketing Platform
What do you like best about the product?
The intricate features from personalization to segmentation
What do you dislike about the product?
Very tech heavy for a small team, big learning curve
What problems is the product solving and how is that benefiting you?
Customer retention
Experience with Braze implementation & integration
What do you like best about the product?
Ease of implementation and use , great training and support systems both online and offline,
What do you dislike about the product?
- Integration with WhatsApp commercial not being supported yet
- Customer support tracking is not at a centralised place
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- Customer support tracking is not at a centralised place
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What problems is the product solving and how is that benefiting you?
The problem of capturing the OOTB data and be able to target using the same.
Very user friendly platform
What do you like best about the product?
The training materials and ease of use of the platform.
What do you dislike about the product?
No watsapp commerce integration.
Most of the time we have to buy a CDP as well for better data augmentation.
Most of the time we have to buy a CDP as well for better data augmentation.
What problems is the product solving and how is that benefiting you?
Ability to push messages to all 5 channels .
Easy hyper personalisation.
Easy hyper personalisation.
Braze is the most well rounded platform I’ve used in the work space
What do you like best about the product?
The account reps are very helpful and the platform itself is simple yet full of features
What do you dislike about the product?
A lot of analytics that don't apply to our business
What problems is the product solving and how is that benefiting you?
Customer on boarding has become very easy
Braze is a powerhouse!
What do you like best about the product?
Braze has opened the doors to creating a full growth engine for my company. By using the many features Braze offers, like Email, Content Cards, SMS, Connected Content and more, we've been able to craft unique and hyper personalized user journeys.
What do you dislike about the product?
Its miiight be a little techy, specially the super cool new feautures, so the ramp up might be a little hard depending on your level of expertize. Braze does a good job at providing documentation though.
What problems is the product solving and how is that benefiting you?
I'm able to craft multi channel journeys at a level that users thousands of users and I don't really need to worry about changing them up too frequently. Braze also allows me to A/B test frequently, easily, and effectively.
Email Marketing
What do you like best about the product?
It is very user friendly and has many features
What do you dislike about the product?
Some features are missing that I wish it had
What problems is the product solving and how is that benefiting you?
Streamlined communication
Braze Implementation Review
What do you like best about the product?
Our implementation specialist Cat Arnold was absolutely phenomenal. She took her time and helped us through every step of the way. I am immensely appreciative of her!
What do you dislike about the product?
The support has been a hassle up until this point.
What problems is the product solving and how is that benefiting you?
Marketing automation and multichannel campaign planning
Having only barely scratched the surface, the value is to be realized in the very near future.
What do you like best about the product?
Snowflake integration and canvas development.
What do you dislike about the product?
Speed at which our teams are able to build and optimize new events. Working to decluter and discern where the underlying issue really is.
What problems is the product solving and how is that benefiting you?
Empower the internal teams to establish 1:1 marketring and relationship building at speed.
Communication with customer is easy using this tool
What do you like best about the product?
When I started using this tool, I realized that it is difficult to use. But after a sometime, I grab it. It is very much easy to use with all CRM. I easily implement it in our workspace for communicating with the customers. Its a feature rich customer engagement platform and make my customer communication very smooth.
What do you dislike about the product?
Their customer support is not good, it should be improved little bit. One more thing is that I can integrate it with CRM's easily, but sometime I have faced issue in integrating it with other platforms.
What problems is the product solving and how is that benefiting you?
Using Braze, I can easily communicate with the customers by different ways apart from email. It allows the communication though messages.
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