Braze, Inc.
BrazeReviews from AWS customer
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We love to work with Braze.
What do you like best about the product?
Braze is always very organized and helpful! Braze is a very user friendly and self-explainatory. Our Braze rep, Emery, is helpful to our team and answers any questions we have.
What do you dislike about the product?
At times Braze logs out and my changes are not saved.
What problems is the product solving and how is that benefiting you?
Braze helps us automate email marketing and allows us to stay organized and efficient in our work.
Best CRM Platform
What do you like best about the product?
They are constantly innovating and being leaders in the CRM space which gives me so much confidence as a user because it also makes us leaders in our industry. Truly love this platform
What do you dislike about the product?
There is more opportunity to improve reporting capabilities in Braze
What problems is the product solving and how is that benefiting you?
Braze allows us to target specific users with messages that are relevant - It makes putting the customer first in our strategy very easy
my experience has been good
What do you like best about the product?
I like creating canvases with multiple steps and different messaging channels. It's easy to see the results all in one place.
What do you dislike about the product?
I'd say with the current company budget cuts, it's hard to integrate features that require techinical support.
What problems is the product solving and how is that benefiting you?
Braze is helping us engage with our users and message them about revelvant information.
Braze - when technology goes right
What do you like best about the product?
It is easy to use as a marketer. I can focus on the science and art of marketing vs. the technology chanellges to bring my idea to life
What do you dislike about the product?
Too many features to know which ones we should try to focus on trying next.
What problems is the product solving and how is that benefiting you?
Braze helps us reach our customers and improve customer engagement.
Would love to see what more we can do
What do you like best about the product?
I love using Braze and have found it helpful working with Andrew on different ways to utilize the app. After attending Forge, I see different opportunities where we can implement features we may not have known about.
What do you dislike about the product?
Sometimes customer support is not helpful, I dont find my problems are being solved accurately.
What problems is the product solving and how is that benefiting you?
Segmenting our users and targeting based on personalization
Braze the Roof
What do you like best about the product?
Braze has been an excellent tool for our development and marketing teams - the canvas feature is super helpful for mapping out our user journeys and different variants for differrent audiences. We use it literally every day!
What do you dislike about the product?
No autosave on campaigns! Aside from that, everything about Braze is super smooth and easy to use.
What problems is the product solving and how is that benefiting you?
Braze takes out a lot of the manual work we had to do with push notifications and email messaging.
Growth and Engagement Manager
What do you like best about the product?
Flexibility and technology to run my campaigns.
What do you dislike about the product?
The search functionality for campaigns and segments.
What problems is the product solving and how is that benefiting you?
Solving the issue of not sending every customer the same message. Also, being able to test messages to see which ones have been the most effective instead of guessing.
We have been with Braze for a while now - An effective engagement platform with some drawbacks
What do you like best about the product?
Great segmentation and targeting, popular enought to integrate with most major platforms, constatnly improving and adding features, strong automated (canvas) campaigns, relatively quick ticket support that is able to answer most technical questions, strong technical documentation, strong app-related messaging/engagement tools
What do you dislike about the product?
Difficut identity resolution, integration requires technical resources (more advanced integration), SMS sending is good but fairly basic SMS tools and integrations, added costs for most features (negotiate at the start for all the features you need)
What problems is the product solving and how is that benefiting you?
A single platform for customer engagement that provides both single send (campaign) and automated send (canvas). Strong API means it can be customized and integrated into many systems.
Excellent
What do you like best about the product?
Personalization. Liquid logic and content blocks are a game changer.
What do you dislike about the product?
Demands of SDK integration. Only one chance to get it right as tech lift cannot be repeated frequently.
What problems is the product solving and how is that benefiting you?
Personalization and removing direct mail
Powerful CRM with a lot of customization
What do you like best about the product?
Customization using liquid. Content blocks
What do you dislike about the product?
Hard to get data passed into the program
What problems is the product solving and how is that benefiting you?
Customer communication and in-app experiences
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