Braze, Inc.
BrazeReviews from AWS customer
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A solid option for enterprise-level marketing automation
What do you like best about the product?
Braze is a sold option for marketers looking for a customizable marketing automation platform to slot into the rest of their tech stack. The canvas build is handy, as is the ability to run tests and tag campaigns. It has a healthy ecosystem with other technical solutions. Overall it serves its purpose and has relatively few outages.
What do you dislike about the product?
A few things I'd change: search functionality is tiresome (no fuzzy matching and no smart search algorithms); not being able to copy canvas steps from one canvas to another; and the updated user interface for the all-up canvas view is so incredibly unhelpful (especially compared to the previous view which you can no longer utilize). If you use communication engagement metrics as your primary conversion metric, then the reporting might work fine for you. Using custom events as your primary conversion metric unfortunately also means not being able to trust/use Braze's built-in reporting tools, which is too bad. Lastly, I've had severe and repeated issues with a Braze/Branch integration, and neither company has been willing to take responsibility or actually fix it--so if you are going to go with Braze, I recommend NOT going with Branch.io as your deep link and link tracking platform.
What problems is the product solving and how is that benefiting you?
Braze helps us market to our entire known market.
Powerful tool for user retention and engagement
What do you like best about the product?
Ease to create complex customer journeys, ability to create an MVP of potential productized features, our customer success manager, Lillian
What do you dislike about the product?
Technical issues that impact our company only are not prioritized
What problems is the product solving and how is that benefiting you?
All of our CRM needs
4 years in and hope it remains my CRM tool for my whole career!
What do you like best about the product?
Always releasing features that evolve with the ever changing customer engagement lanscape.
What do you dislike about the product?
It can have it's quirks from time to time, meaning that you will need to spend some time esclating and documenting.
What problems is the product solving and how is that benefiting you?
Braze is helping us reach our customers at the right time, right channel, and right way. They continue to be our all-encompassing tool to create messaging we can trust.
Marketing Operations Manager
What do you like best about the product?
I enjoy the User Interface and Currents.
What do you dislike about the product?
I really dont have anything I dislike about Braze at the current moment.
What problems is the product solving and how is that benefiting you?
Understanding how users interact with our emails and which email treatments/variations.
Clean & User friendly
What do you like best about the product?
I like the flowchart aspect of canvas. Being able to have a visual aid of how the user goes through our messaging is very nice.
What do you dislike about the product?
In my environment, it's more the lack of data we can receive & input (but that is more of a specific legal use-case)
What problems is the product solving and how is that benefiting you?
They are constantly building up their platform and creating more integrations to really engage our customers in interesting ways (such as rich push, push story, and custom action button).
Braze 2023
What do you like best about the product?
Great software company helping businesses to grow. Espececially Braze Forge; we all get inspired to reach our customers in the best and efficient way.
What do you dislike about the product?
Nothing really; just trying to get ways to comuunicate with Salesforce platform.
What problems is the product solving and how is that benefiting you?
We have great segmentation for our customer's taste base so we can deliver them right movie or series titles.
Phenomenal Service - Can't Recommend More!
What do you like best about the product?
Braze allows us to reach millions of our subscribers efficently and reliably. Anytime we have questions, we're answered quickly and our rep is outstanding.
What do you dislike about the product?
Nothing really comes to mind, I've had nothing but great experiences with Braze during my time using it.
What problems is the product solving and how is that benefiting you?
Braze allows us to reach many different audiences with specific marketing that drives results.
Braze is Great!
What do you like best about the product?
I like how braze keeps their cutomers in mind. They are not only think about how to help thier clients but help their clients cutomers. They also have so many amazing features for each channel and are looking to improve.
What do you dislike about the product?
It can be hard to learn. the learnig curve is steep.
What problems is the product solving and how is that benefiting you?
Braze is helping us expand our channels
Braze is great
What do you like best about the product?
Braze makes sending comms to a large user base easy. I enjoy getting creative in the platform and exploring solutions to problems
What do you dislike about the product?
Braze can get a little slow for larger canvases or take time to save which gives me a mild panic!
What problems is the product solving and how is that benefiting you?
Braze helps us activate new customers on specific events to get them onboarded. This eliminates the need for manual outreach.
Director of Products and marketing ops
What do you like best about the product?
Their account resp are helpful and answer any questions
What do you dislike about the product?
Should be easier to use and implement all the time
What problems is the product solving and how is that benefiting you?
Marketing communications and onboarding
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