Braze, Inc.
BrazeReviews from AWS customer
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Easy to use automation tool
What do you like best about the product?
Great for personalization and segmentation which is the core of many -commerce and lifestyle business. Easy to use as a first time user.
What do you dislike about the product?
Liquid tags can be tricky. Needed constant help from product to integrate with other apps and platforms.
What problems is the product solving and how is that benefiting you?
Identify likes and dislikes of online users which helps in improving retention.
Best for customer retention and better customer engagement
What do you like best about the product?
Provides an easy way to create easy process for complex customer journey.
Provide huge number of features for customer retention and customer engagement as per the customers interests.
Customer support of Braze is also very good, solves our issue quickly.
Provide number of options for integrating with different CRM's.
Provide advanced feature for A/B testing also.
Overall good tool.
Provide huge number of features for customer retention and customer engagement as per the customers interests.
Customer support of Braze is also very good, solves our issue quickly.
Provide number of options for integrating with different CRM's.
Provide advanced feature for A/B testing also.
Overall good tool.
What do you dislike about the product?
I am a professional digital marketor and I use Braze for better marketing of our products and services. Also used it for corporate clients need. So, I don't have anything to dislike this marketing tool.
What problems is the product solving and how is that benefiting you?
Braze is very advanced marketing automation tool. Braze helps me in A/B testing.
Braze is helping me to circulate advertisment to find potential leds from the marketor.
We have used it for our clients also.
Braze is helping me to circulate advertisment to find potential leds from the marketor.
We have used it for our clients also.
Revolutionizing Customer Engagement with Braze!
What do you like best about the product?
The best thing that I love about Braze is its multi-channel marketing which allows us to engage with our customers in various channels like e-mails, in-app messages, and push notifications. It has the ability to integrate with third-party tools such as salesforce, and visualization tools makes it more usable. The data analytics and reporting dashboard is well tailored to our requirements to reach every customer and learn about our campaigns.
Apart from the functionality, the product is easy to use as it is user-friendly. Customer support is very responsive and clarified our concerns at the quickest.
Apart from the functionality, the product is easy to use as it is user-friendly. Customer support is very responsive and clarified our concerns at the quickest.
What do you dislike about the product?
The pricing of the software is a bit on the higher side. Start-ups like our company find it difficult to adopt this. The product is bit complex to implement and set-up at the beginning. Other than that the product is top notch.
What problems is the product solving and how is that benefiting you?
Braze solved many problems for our business by providing the one-stop solution for multi-channel marketing. Automating our marketing campaigns by creating workflows. Most importantly the segmentation of the users is bases on their behaviour, and demographics, this could be a major pain point if we had to do it manually. By getting clear segmentation, we could target each segment with specific ads and campaigns.
Braze optimizes customer communication to improve productivity.
What do you like best about the product?
Customers can improve their investment data and better manage the experiences they have with the products within help of the platform, which is focused on customer interaction. Furthermore, it contains an excellent orchestation of data to achieve a much more lucrative business objective, keeping track of advanced technologial support, templates, and content blocks.
What do you dislike about the product?
in the short that I have been using Baze as a marketing campaing management tool, we have had only one complication, which is that the reports that are generated within this tool are bit deficient, but thanks to our team, we can attacks this problem quickly, but it takes us a little more time.
What problems is the product solving and how is that benefiting you?
With Braze, we have been able to expand our connection with our consumer community, as it allows us to improve our marketing campains and shape the product in a personalized way for the potential customers we have. With this tool, we have successfully reduced a significant number of file directories that were not capturing customers, focusing more on sectors with a higher demand. This is attributed to the exeptional feedback provided by our customers to enhance our products.
Braze is a powerful dynamic tool
What do you like best about the product?
Braze makes the set up of user communications super user friendly. You can easily understand the performance and impact of a campaign. The Canvas tool allows for more complex lifecycle campaigns. It also makes audience segmentation simple. You don't need to code or know SQL to use Braze making it insanely powerful. Their customer service & account management team is full of great and helpful people.
What do you dislike about the product?
Braze is constantly updating their features and UI. I'm kind of the type of person who hates change, it can be difficult to keep up with the constant learning of new tools. I also miss their Slack workspace!
What problems is the product solving and how is that benefiting you?
Helps us to easily reach users in a scalable way.
Braze is a powerful marketing automation tool, but it comes with a few drawbacks
What do you like best about the product?
Pros:
- Multichannel automation.
- Advanced segmentation.
- Customizable workflows.
- Advanced analytics.
- Multichannel automation.
- Advanced segmentation.
- Customizable workflows.
- Advanced analytics.
What do you dislike about the product?
Cons:
- Steep learning curve.
- Expensive.
- Complex integration.
- Customer support issues.
Before using Braze, it's essential to consider whether these advantages outweigh the disadvantages based on your business needs and available resources.
- Steep learning curve.
- Expensive.
- Complex integration.
- Customer support issues.
Before using Braze, it's essential to consider whether these advantages outweigh the disadvantages based on your business needs and available resources.
What problems is the product solving and how is that benefiting you?
Braze addresses marketing and customer engagement challenges by improving customer engagement, enabling personalized messaging, streamlining marketing operations, and offering in-depth analytics. These benefits lead to increased customer loyalty and revenue growth.
The leading CRM platform, without compromises
What do you like best about the product?
Of all the platforms I had the pleasure of working with, Braze is the clearest and most data-driven option. It offers unparalleled options when it comes to automated campaign and journey creation, as well as custom attribute and event importation, segmentation and targeting.
What do you dislike about the product?
There are some minor quality of life issues that concern me, most of them being very subjective though. However the clear roadmap and release schedule shared by Braze, alongside the possibility to raise issues publicly and gain votes to support the importance, truly compensate cfor this.
What problems is the product solving and how is that benefiting you?
Creating custom attribute and custom event-based automations, to support our highly segmented user cohorts across a variety of lifecycle stages.
Market leading ESP
What do you like best about the product?
Liquid logic integration allows for almost infinite flexibility, creativity, personalisation and logic chains.
What do you dislike about the product?
Support team can be frustrating to work with at times. They often don't investigate fully or take a long time to respond to you.
What problems is the product solving and how is that benefiting you?
Braze bridges the gap between Martech and CRM. It allows highly bespoke targeting and personalisation to be executed by the CRM function without the reliance on data and martech teams. It benefits me by being able to offer my clients more for their money and reducing their reliance on, often highly busy and backlogged, tech/dev teams.
Easy-to-use engagement tool
What do you like best about the product?
I really like the user experience and interface
What do you dislike about the product?
Loading times for campaigns and positioning of some filters in dropdown menu
What problems is the product solving and how is that benefiting you?
Relevant messages for the relevant target group
Great product
What do you like best about the product?
Centralized marketing automation stack that does real time communication and experiences very well.
What do you dislike about the product?
Annual cost is quite high and nearing the cost of the big players now.
What problems is the product solving and how is that benefiting you?
Allows us to target guests across multiple channels in real time.
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