Braze, Inc.
BrazeReviews from AWS customer
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Best Customer Engagement tool and it's very intuitive.
What do you like best about the product?
I like the User Experience as it is really simple to use. The Braze support team is really helpful and always comes up with a quick response.
What do you dislike about the product?
There are many things that I still learn about Braze but as far as I know It is working perfect for me right now.
What problems is the product solving and how is that benefiting you?
Braze helps us to Engage our users from the start to the end of the lifecycle.
I am more interested in Learning how to get the churn users back.
I am more interested in Learning how to get the churn users back.
Growth over Acquisition
What do you like best about the product?
The idea of being able to segment and work with particular insights for best outcomes.
many channels it can deliver to
many channels it can deliver to
What do you dislike about the product?
better data proof for business results (example purchase events or events) can get triggered with our without real email interaction
What problems is the product solving and how is that benefiting you?
Clear best practices to follow, specially for clients that just want to keep sending to everyone instead of segmenting or in some cases even cleaning the list.
Progressive, user friendly, and versatile MarTech tool
What do you like best about the product?
One of Braze's biggest selling points is the constant development of new features, aiming to unlock new solutions for complex use cases, and to boost personalisation and optimisation opportunities.
What do you dislike about the product?
With the regularity of new developments, you do need in-house developers who take on keeping the SDK up to date as a regular responsibility.
What problems is the product solving and how is that benefiting you?
Personalisation across a vast range of brands and user personas, digesting significant amounts of data to create seemless user journeys without backend development.
I would recommend Braze to someone who is looking for Customer Engagement Platform.
What do you like best about the product?
For me as a person who works more on the setup side, it is easy to integrate Braze into our tech stack, as it offers a wide variety of ways of loading data, be it Snowflake Cloud Data Ingestion, API, or just manual CSV uploads. On top of that, documentation is well-developed and offers pre-made solutions for certain issues that just work. No need to spend time coming up with solutions, when Braze offers one already.
Once the data is loaded, it is very easy to see users and create segments, even if it is just for testing purposes, if the data is successfully loaded. Intuitive UI, especially the new one.
Once the data is loaded, it is very easy to see users and create segments, even if it is just for testing purposes, if the data is successfully loaded. Intuitive UI, especially the new one.
What do you dislike about the product?
The lack of logs for many processes would be my main issue. When updating data in Braze, it tells you that an error is there, but not information on the details of the error.
Additionally, with the updated UI, daily use-case issues are easier to find, but some niche things have become harder to find and sometimes cause me to switch back to the old UI to observe that.
Additionally, with the updated UI, daily use-case issues are easier to find, but some niche things have become harder to find and sometimes cause me to switch back to the old UI to observe that.
What problems is the product solving and how is that benefiting you?
Braze solves the problem or marketing channel automation, be it SMS, Push Notifications, or Emails. Just keep the data updated and the rest will work well.
It is as strong as your data is and with how easy it is to load new data into Braze, the possibilities are plentiful.
It is as strong as your data is and with how easy it is to load new data into Braze, the possibilities are plentiful.
Good but could be better
What do you like best about the product?
Braze has many different options and marketing tools that will accommodate different business models.
What do you dislike about the product?
A lot of the tools Braze offers are poorly implemented.
What problems is the product solving and how is that benefiting you?
Braze allows for full-service marketing automation which allows me to do everything in one place.
Exceptionally user-friendly and intuitive platform
What do you like best about the product?
it is a cross-channel customer engagement platform that allows you to send personalized messages to your customers across a variety of channels, including email, push notifications and in-app messages.
What do you dislike about the product?
Braze's email templates are not very customizable, which can make it difficult to create emails that are on-brand and engaging.
What problems is the product solving and how is that benefiting you?
Improving operational efficiency: Braze can help businesses to improve operational efficiency by automating marketing tasks. For example, Braze can be used to automate welcome emails or product update notifications.
The Worst Onboarding Experience of my Career
What do you like best about the product?
It's a very robust platform with a lot of opportunity for growth.
What do you dislike about the product?
The onboarding was atrocious. We worked with as many people as possible to try to get it right, but effectively our small start up threw $6,000 out the window. We have had to rely on our own reading and re-reading to make our investment work. If I could go back in time, I would have chosen another platform.
What problems is the product solving and how is that benefiting you?
We are a new product trying to teach users a new technology. We like the user journey opportunities based on user behavior.
Powerful multichannel marketing platform
What do you like best about the product?
I liked its feature to segment customers based on their characteristics, engagements, and attributes. And then, it becomes easy to target automated campaigns on a defined customer segment. Some unique tools like smart channels enhanced the effectiveness of our campaigns Using its in-app messaging feature, it is easy to make the user aware of the latest updates. One last point to mention is about their customer support which is swift and responsive.
What do you dislike about the product?
So far, I haven't come across any drawbacks of using Braze. Initial learning could be steep for a few people. Once you get used to it, it's quite easy to work with it. From the functions and features point of view, Braze is great!
What problems is the product solving and how is that benefiting you?
I'm working part-time on our university's IT project that needs to sell our products to the right customers. Braze helped us in segmenting customers and then reach the right audience. Now, we're executing campaigns more efficiently than it was done earlier. Moreover, the canvas feature helped a lot in creating perfect user journeys. Overall, it has boosted our productivity of marketing campaigns with multichannel support, availability of complex marketing automations, and a great customer support team.
The standard for app-based businesses
What do you like best about the product?
There's really no other platform out there that can do everything Braze can do. It's by far the best marketing automation solution for app-based companies. The platform is very powerful and feature-rich - easy for both marketers and engineers to work with. Support is also pretty good.
What do you dislike about the product?
Some annoying things about the UI/UX - load times on complex canvases can be very slow. No auto-save feature when you're working on campaigns.
What problems is the product solving and how is that benefiting you?
Communicating and nurturing new contacts; gives us lots of ability to send messages based on user actions within the app.
Braze is a great platform to engage with your customers through many channels
What do you like best about the product?
Braze is very powerful in orchestrating marketing and service messages across different channels such as in-app messages, push notifications, sms, email and web messages. It does not require technical skills to set up a journey which has many decision points. My record of creating a campaign with an audience is within 12 minutes, so you can create a campaign while listening to Ravel's Bolero 😃
What do you dislike about the product?
Braze data model looks at user level, not at account level. If you want to target an audience that has a specific profile or behaviour within the account (so not attributed to your account contact person, but to the behaviour of the users within that account) then you need to prepare the data more than you would have to do compared to other engagement software. This makes Braze less suitable for B2B corporate use cases.
What problems is the product solving and how is that benefiting you?
We inform our customers about our products and services. We stimulate them to use our app more and in the right way. By using a variety of different channels, our reach is great, the response is verty well and the impact is measurable.
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