Braze, Inc.
BrazeReviews from AWS customer
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Excellent platform to engage with your customers through many channels
What do you like best about the product?
Braze excels at managing marketing and service communications across various platforms, including in-app messages, push notifications, SMS, emails, and web messages.
What do you dislike about the product?
The reporting and dashboard capabilities within the Braze platform are currently quite limited and challenging to customize.
What problems is the product solving and how is that benefiting you?
Automating our marketing campaigns and the segmentation of our users based on their behaviour. By getting clear segmentation, we could target each segment with specific campaigns or specific communication.
The Best Tool for communication
What do you like best about the product?
I really like Braze becouse every thing works fine now, no bugs so far. Its very stable and i can trust it for my campaings.
What do you dislike about the product?
Maybe Braze can improve on support, sometimes its slow and not very helpfull.
What problems is the product solving and how is that benefiting you?
Braze effectively addresses communication and analytics challenges, streamlining multi-channel messaging, providing deep insights for data-driven decisions, and enabling personalized user engagement. The platform's user-friendly interface enhances operational efficiency, resulting in tangible improvements in marketing success and overall user satisfaction.
Im a Braze Fan!
What do you like best about the product?
User friendly great for CRM beginners, really good online training too
What do you dislike about the product?
I dont really dislike much. um maybe would be good to be able to 'copy' canvases from 'test' environemnt to 'prod'
What problems is the product solving and how is that benefiting you?
CRM journeys, email creation, push, IAM
We can easily set up campaigns and edit existing campaigns
Easy to see and understand journeys that have been set up by others
good basic reporting to help with future improvements
we have a customer success manager too - who is very helpful for general CRM advice too.
We can easily set up campaigns and edit existing campaigns
Easy to see and understand journeys that have been set up by others
good basic reporting to help with future improvements
we have a customer success manager too - who is very helpful for general CRM advice too.
Great platform
What do you like best about the product?
There are so many options to maxmise your comms potential through Braze. It's a level up from previous platforms I have used. Especially the UI.
What do you dislike about the product?
It can be fiddly to initial integrate with, but after you do that it opens a lot of doors for you
What problems is the product solving and how is that benefiting you?
It's enabling us to personalise our messaging at a much higher level
A powerful ally in marketing
What do you like best about the product?
Ease of use, logic design, and amazing support! and rep is great too.
What do you dislike about the product?
I believe it cost a lot, which while I have nothing to do with would be the only thing I would tell others when looking at it. It makes a lot of marketing easier and setup is fast. It does have some control over your data which something each company has to decide what is best for them there.
What problems is the product solving and how is that benefiting you?
We are just starting to get going on Push and the ease of use is amazing. I set up our first test in like 10 minutes. It was great. We are working on getting SMS installed and email is incredibly intuitive. Emails have a lot of options and segmentation makes hitting users with specific emails a breeze.
Braze Review
What do you like best about the product?
My favorite thing about Braze is robust reporting tools, seamless retargeting capabilities, and an intuitive drag-and-drop email editor. Its reporting tools offer detailed insights into campaign performance, while the retargeting functionality ensures sustained engagement. The user-friendly drag-and-drop editor simplifies email creation, enabling us to craft visually compelling campaigns efficiently.
What do you dislike about the product?
One drawback of Braze is the limitation in editing campaigns post-launch, especially concerning updating conversion events and action paths within the canvas. Additionally, Braze doesn't scan filters at each step of the canvas. These limitations can hinder the flexibility and real-time optimization potential within ongoing campaigns.
What problems is the product solving and how is that benefiting you?
Braze simplifies the creation of journeys and automated campaigns, streamlining the process for seamless execution. Its user-friendly interface facilitates quicker campaign set-up and management, reducing time spent on manual tasks. Additionally, the platform's enhanced reporting capabilities provide swift insights, enabling faster decision-making and more efficient optimization of marketing strategies.
Easy implementation & daily use, good adoption by several teams
What do you like best about the product?
The easiness to ab test, the ease of implementation, the customer service
What do you dislike about the product?
The business model is still blurry for me
What problems is the product solving and how is that benefiting you?
The platform works well with very few bugs, it's easy to ab test our campaigns and therefore demonstrate impact
The canvas feature enable to automate a lot of campaigns. Personnalization is easy.
The canvas feature enable to automate a lot of campaigns. Personnalization is easy.
Braze is a versatile tool for engaging customers
What do you like best about the product?
Braze offers a lot of flexibility and modularity with content blocks and canvas flows. There's so much that you can accomplish in the platform.
What do you dislike about the product?
Rate limiting is not as feature-rich as I would prefer
What problems is the product solving and how is that benefiting you?
Engaging users and tracking effectiveness of comms. It's benefitting us by empowering a wide variety of user comms and user data.
Top 1 marketing platform. Very intuitive and powerful.
What do you like best about the product?
Campaigns managment is great. Also all the provided material and features such as templates and drag and drop builder.
What do you dislike about the product?
New AI image generator needs work, results are bad.
What problems is the product solving and how is that benefiting you?
Help us reach our users in a very personalized way.
Simple and effective user experience
What do you like best about the product?
The layout is my no1 for Braze. Everything is positioned in a way to increase efficinecy. When creating a canavas, options are easily labelled throughout, making the process a lot simpler. The support available is brilliant too. We have a regular meeting with Braze to ensure we are getting the most out of the products available. Great service.
What do you dislike about the product?
I have been using Braze for about half a year now, I struggle to come up with things I do not like, since I think the product is great. If I had to say something it would be regarding automations. I have experienced problems when engaging in automations. I find the process a little more confusing, but this could be due to lack of experience in this area.
What problems is the product solving and how is that benefiting you?
Braze is solving the problem of bridging the gap of communication between business and user. It enables us to quickly broadcast a message out to our users at our discretion. The benefits to us being we can utilise the tools to improve our daily app usage and conversion rates for information we are handing out to users. Braze also allows us to analyse the data behind each canvas we have launched, giving us key data to keep growing our business.
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