Braze, Inc.
BrazeReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,438 reviews
from
External reviews are not included in the AWS star rating for the product.
Powerful tools when data in managed well
What do you like best about the product?
Easy to use, segment, and automate messaging and campaigns. Their canvas feature is powerful as well when integrating with app.
What do you dislike about the product?
Data can be difficult to manage with numerous overlapping integrations and your own first party data. Many opportunities for profiles to duplicate.
What problems is the product solving and how is that benefiting you?
Braze benefits us by helping manage and automate email and mobile push campaigns and canvasses
Hassle free experience
What do you like best about the product?
2 things that is attracting me much more to the braze platform are: 1) Setting a marketing campaigns in braze is completely hassle free experience 2) In depth insights of all events which eventually helps better to strategies personalized campaigns.
What do you dislike about the product?
There are certain areas where improvements is required in the braze platform.
Caching is the biggest problem, it takes a while to replicate the changes in an app that are made in the braze platform.
Caching is the biggest problem, it takes a while to replicate the changes in an app that are made in the braze platform.
What problems is the product solving and how is that benefiting you?
Gaining insights to the user behavior, Braze is taking all the hustles to do this so I can get all the insights quite easily.
Braze- Email Campaigns
What do you like best about the product?
The ability to connect with other programs such as unica to export data.
What do you dislike about the product?
Can be slow at times to link between other softwares
What problems is the product solving and how is that benefiting you?
Automating email campaigns
Braze has been a game changer for Hayu!
What do you like best about the product?
I love that it's user friendly and we're able to implement new features relatively quickly to achieve a personalised, best in class multi-channel CRM journey for our audiences. We use Braze every single day and it's so easy to integrate new things such as catalogs and data fields. I like that our account manager is always on hand to support with any issues and recommend ways we can optimise our campaign or canvas performance.
What do you dislike about the product?
The reporting side of Braze can be a bit tricky to manage. There are several ways that we can create a report. Some of the quicker report builds have a limit of comparing 5-10 campaigns/canvases at once, which can be a bit frustrating.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to maximise the use of our first party data in order to deliver a personalised customer journey to our audiences through the use of liquid script, connected content and catalogs.
Diversify communication and sales engineering with braze software
What do you like best about the product?
The support team provides enough assistance to any technical knowledge which makes the tool suitable for any level of usage whether you are not technical enough or you are, the tool is just easy.
I also like the software integration and scalability, it integrates with other popular tools like Whatsapp which makes marketing automation easy.
I also like the software integration and scalability, it integrates with other popular tools like Whatsapp which makes marketing automation easy.
What do you dislike about the product?
You need to have a heavy pocket for this tool since it is expensive, also the tool would be better for companies with a larger number of contact lists to benefit a lot, and has no mobile application.
What problems is the product solving and how is that benefiting you?
The software helps us reach more audience with our product promotions and updates through push notifications and mobile marketing
Sets us close to our clients
What do you like best about the product?
The tool has WABA integrations where we integrated the software with WhatsApp to send personalised news to our subscribers. I like the customer care team who responds to our technical questions whenever I contact them.
What do you dislike about the product?
The tool is favourable for growing startups with a larger number of contacts because it is expensive as it may affect the ROI of smaller enterprises
What problems is the product solving and how is that benefiting you?
It is helping us in marketing automation where we use both mobile marketing, push notifications and Whatsapp campaigns to reach a wider audience of our team, it has helped us collect more leads and attract more sales in return.
Helps our brand to reach more people
What do you like best about the product?
Businesses rely on customer engagement and lead management, and one thing I like about Braze is the ability to integrity business communication like Whatsapp and lead management which has helped our brand to reach more people everyday
What do you dislike about the product?
The software is expensive to use and does not have an open pricing page to guide you for an informed decision
What problems is the product solving and how is that benefiting you?
The software is helping us reach more clients using the push notification and mobile marketing features which is helping us reach more clients
Braze's drag and drop features make it easy to build campaign fast
What do you like best about the product?
drag and drop features, simplicity of campaign and canvas building.
What do you dislike about the product?
reporting function could be more developed so that you are able to compare and export more than only 5 canvases or campaigns in one go.
What problems is the product solving and how is that benefiting you?
in most cases Braze allows us to build comms fast without having to handover the work to a third-party developer
Bra\e has taken our marketing to a new level
What do you like best about the product?
The customer support and learning academy at Braze is fantastic, our account manager is very helpful and many users of Braze within our team make use of the learning academy to get to grips with the product. Braze also bringing all our customer info into one place to manage those relationships is also very useful and the reporting functionality has helped us get a better understanding of how our marketing is performing
What do you dislike about the product?
It can be difficult to understand at first and without prior experience with CRM softwares it can be quite confusing which can impact your experience when getting started, however once you get going the tools are very intuiative. It being complicated to use also meant it took a bit longer for us to integrate into our team and can make its implementation into business processes a bit harder particularly when bringing on new users.
What problems is the product solving and how is that benefiting you?
Braze has helped us take our marketing to the next level, whether that be through the use of automation and canvases to help re engage customers or just managing campaigns and reporting on performance. Braze has also helped us understand the effectiveness of marketing even more and allows us to reflect and test easily. The abiltiy to integrate with our internal systems has also been fantastic and has made our overall integration much easier.
Modern platform for mobile apps and strong professional services
What do you like best about the product?
"Recent improvements in CDI and data integrations have made it easier to bridge Braze with external CDPs like Snowflake and Hightouch. The flexibility of the API ecosystem continues to stand out, especially with support for alias handling and advanced identity resolution. Enhanced journey orchestration and preference center capabilities also help streamline cross-brand communication."
What do you dislike about the product?
Identity management and subscription syncs still require workarounds in some cases (e.g., alias-only profiles via API, global opt-in logic). Product release cycles can take months to address essential use cases such as Supression Lists or advanced subscription handling. More out-of-the-box flexibility in dashboards and native preference center solutions would reduce the need for custom engineering.
What problems is the product solving and how is that benefiting you?
As a user, Braze has been instrumental in scaling our lifecycle automation and implementing High-Value Areas (HVAs) strategies. It has enabled us to create sophisticated customer segmentation, leading to more targeted and efficient marketing campaigns. The platform's GenAI feature has been particularly useful in personalizing customer experiences. Additionally, Braze's dynamic content via APIs has allowed us to create more flexible and responsive campaigns. Overall, Braze has significantly enhanced our CRM capabilities.
showing 531 - 540