Braze, Inc.
BrazeReviews from AWS customer
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Best Customer Engagement Platform
What do you like best about the product?
The ease of use and the multiple channel options to engage with your users.
What do you dislike about the product?
It's important to have engineering support for the Braze to work optimally
What problems is the product solving and how is that benefiting you?
Proving a HIPPA compliant way to communicate and engage with our users. We are able to stay top of mind as a platform of choice for our users which leads to increased user activation and improved retention rates. Also we are able to leverage the analytics within Braze to showcase the ROI of the platform.
I like the potential
What do you like best about the product?
Braze is an excellent platform for customer engagement with a lot of features that i appreciate.Seamlesly integrate with other tools and platform, which allows an unified customer experience.
What do you dislike about the product?
I don't like that sometimes it take a lot to load. The platform can be complex for new users specially for advanced features. Additionally the cost can become quite hihg as your user base grows.
What problems is the product solving and how is that benefiting you?
Personalization at scale. Braze helps solve the challenge of delivering personalized content to a large customer base.
Marketing automation doesn't have to be difficult
What do you like best about the product?
It is easy and yet, full featured. It is the easiest marketing engagement platform to implement and operate and it is flexible to connect and operate with any system.
What do you dislike about the product?
It is not a dislike, but I'd like to see more features for the web, besides mobile.
What problems is the product solving and how is that benefiting you?
Braze allows my team to connect with customers through different channels keeping consistency and allowing a non-tech (not developers) marketing team to get the job done qwith minimum dependency on IT.
Great for testing new communication hypotheses
What do you like best about the product?
Has various communication formats and easy implementation
What do you dislike about the product?
Data doesn't always make sense when compared to our CDP.
What problems is the product solving and how is that benefiting you?
Testing new communication formats and improving our conversion rates
Great ESP except for one thing...
What do you like best about the product?
The Braze Customer Support team are very helpful with helping execute new tactics and with instructing us on how to leverage all of Braze's features. The platform itself is very user-friendly and the analytics dashboard is clear.
What do you dislike about the product?
The segmentation tool still needs a lot of work. It's currently not possible for us to segment based on certain properties within events and we're only able to use most historical data within a 30 day period and for many of our segments, we do need to be able to go beyond the 30 days.
What problems is the product solving and how is that benefiting you?
Braze is helping us with being able to personalize messaging and personalize a customer's experience based on the many attributes and events we house per each profile. We're able to get very granular with personalization, which is great!
Best compared with the competitors - the most userfriendly
What do you like best about the product?
I feel like Braze is the easiest plaform to use in terms of visuals, is very user friendly, intuitive UI and easy to implement as well.
They are easy to integrate with other platforms and I would highlight the customer support and account teams who are frequently helping us.
They are easy to integrate with other platforms and I would highlight the customer support and account teams who are frequently helping us.
What do you dislike about the product?
A few email limitations on templates and use cases, platform can be slow sometimes and they could improve reporting.
What problems is the product solving and how is that benefiting you?
We're building automations for customer journeys and sending out communications through different channels. Braze helps us creating scalable campaigns with different segmentations.
easy enough tool to use
What do you like best about the product?
I like that it is easy to set up flows with different channels and have variant with different steps which can be separated and put back together.
What do you dislike about the product?
the reporting side of things is not great
What problems is the product solving and how is that benefiting you?
It's easier to use that our former tool so we can create meaningful journeys wihtout deep tech knowledge.
Braze is an excellent deployment platform
What do you like best about the product?
Braze has a very user-friendly UI that our marketing team has an easy time navigating and using every day. Braze offers a lot of features to optimize campaign performance: from A/B/autowinner functionality, to intelligent send timing, to sophisticated lifecycle flow & remarketing capabilities, to tags. Braze's segmentation capabilities are pretty good as well, but of course it's important for the brand to supply the right type and amount of data.
What do you dislike about the product?
I wish Braze had a bit more in the way of CPD functionality to enable even better sophistication in targeting and in understanding customer data.
What problems is the product solving and how is that benefiting you?
Braze enables us to reach our customers with compelling content across channels (email, push, in-app, SMS).
Great tool for quick turnaround to communicate to users
What do you like best about the product?
The flexibility and ease of use of setting up various communication channels. The Braze team had been wonderful in onboarding our team onto the platform.
What do you dislike about the product?
It would be great if there were a few more out of the box templates to play with and perhaps some canvas templates to configure.
What problems is the product solving and how is that benefiting you?
User retention and engagement.
Innovative and expansive feature options for cross-channel orchestration and campaign optimization
What do you like best about the product?
Ease of use, range of features and offerings, great for cross-channel orchestration, expansive testing capabilities, great customer support via their Support Engagement Lead and Technical Account Manager support offerings
What do you dislike about the product?
Limited SMS short linkening capabilities, inability to target clients who have converted off a specific campaign/canvas tag, inability to create SMS subscription groups without involvement from Braze CSM
What problems is the product solving and how is that benefiting you?
Increasing level of personalization within our campaigns, efficient cross-channel orchestration, determining most optimal channel for a client to receive messages on, GenAI offerings such as copywriting to get campaigns up and running quickly, expansive A/B testing options, turnkey integrations especially via Connected Content
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