Braze, Inc.
BrazeReviews from AWS customer
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Braze has been a good partner with us
What do you like best about the product?
The ease of use as well as the ability to execute your communications strategy
What do you dislike about the product?
Braze is limiting if it can't get the data it needs to unlock its full potential
What problems is the product solving and how is that benefiting you?
It's helping us communicate our offers to our guests and allow for segmentation. It is driving visitation and stay.
Braze is a good tool for customer outreach
What do you like best about the product?
User friendly
quick to learn
multi-channel customer outreach
quick to learn
multi-channel customer outreach
What do you dislike about the product?
Some frustrations with deliverary and capabilities with technology integration
What problems is the product solving and how is that benefiting you?
Emailing customers offers and campaigns
Multi-channel orchestration platform
What do you like best about the product?
allows me to orchestrate my campaigns across all of my channels in order to send the right message to the right person at the right time on the right channel
What do you dislike about the product?
limited to no b2b-focussed capabilities.
What problems is the product solving and how is that benefiting you?
sending the right message to the right person at the right time on the right channel - cutting down the noise and increasing personalization
Powerful, user-friendly platform for engaging customers
What do you like best about the product?
Generally user friendly UI, supports numerous marketing channels and data ingestion sources, active user community and lots of product updates/releases.
What do you dislike about the product?
Certain functionality (channels, data sources) require significant engineering/technical resources to implement and maintain, however that is largely true with any platform in this space.
What problems is the product solving and how is that benefiting you?
Reaching our users at any point in their journey with us, and targeting them with personalized messages based off the data we have on them. Also, and importantly, Braze enables us to do this more quickly and in more complex and nuanced ways without relying on the technical resources that would be needed to execute similar marketing efforts in other, legacy platforms.
Marketing platform for the future
What do you like best about the product?
Marketing user friendly UI, future thinking, easy to optimize, great customer service and support, integrates with other applications easily and seamlessly.
What do you dislike about the product?
More complex data setup that does require marketing, data, and eng team to be aligned at inital setup.
What problems is the product solving and how is that benefiting you?
Seamless custom journey experience through multi channels with optimization and best path capabilities at scale
Detail-oriented with great UX and top-notch security
What do you like best about the product?
I most like the ease of use within Braze
What do you dislike about the product?
Sometimes I find small bugs in Braze that I need to remember workarounds for
What problems is the product solving and how is that benefiting you?
Braze is solving our ability to reach out to users with straightforward canvases and campaigns, with the added capabilities of multi-channel messaging on a platform we can trust with sensitive user data
Great platform for many of our customers
What do you like best about the product?
I enjoy working with the braze product team; their set of partners (technology) is very active and willing to help in making the best outcomes happen for my clients
What do you dislike about the product?
Think that modular component builds would be helpful
What problems is the product solving and how is that benefiting you?
Braze helps get omnichannel commu nications out the door in a relatively efficient manner
Great product
What do you like best about the product?
The program is very easy to use and maintain.
What do you dislike about the product?
Some design elements are a little harder to understand and there are some things that could be improved to make it easier to build canvas and campaigns.
What problems is the product solving and how is that benefiting you?
Customer automation and targeting. It's making my job easier to maintain and focus on a more analytical side of things.
Braze data ingestion and export process
What do you like best about the product?
Data channels and customer journey/vanvas experience
What do you dislike about the product?
Braze data export availability, limited currents, events export and reporting/analysis.
What problems is the product solving and how is that benefiting you?
Customer segmetnation and automation
Braze is a pioneer in customer engagement
What do you like best about the product?
Easy to use GUI and low code , no code platform
What do you dislike about the product?
New integrations are coming slower in the prioritization
What problems is the product solving and how is that benefiting you?
Campaign management and channel orchestration
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