Braze, Inc.
BrazeReviews from AWS customer
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Braze is great for the complex, not the simple
What do you like best about the product?
I am very happy with all the advancements and forward thinking ideas that Braze brings to the email marketing space. We able to use detailed data on our donors to target and follow up as needed.
What do you dislike about the product?
Braze is missing some of the more simple feature like resending without have to copy campaign. Or, turning campaigns into templates. My biggest issue is that data is lost after 6 months. If you are not regularly moving data to an external platform, you are losing valuable data. Braze sometimes feels like it's for companies with large pockets and not for those with limited resources.
What problems is the product solving and how is that benefiting you?
My favorite feature is the AI and the intelligent timing feature. I'm able to send at the time that they are most likely to open. My main metric is Open Rates on the Internal Communication side of our company.
Great platform. Best features are that it is intuitive to learn and adaptive to new technologies.
What do you like best about the product?
I like that Braze is easy to pick up but there are endless things to master. Braze is also very quick to adapt new technologies and has amazing customer support teams that are always on the front foot helping users to access and start using new features.
What do you dislike about the product?
Sometimes it feels clunky jumping around from canvas to canvas but a lot of this has been remedied recently.
What problems is the product solving and how is that benefiting you?
Braze helps us to provide our users with an engaging and personalised lifecycle
Braze has been super helpful in pushing us to achieve what's next
What do you like best about the product?
The CSM and ease of the platform has been great.
What do you dislike about the product?
No Auto Save has cuased me to lose some work.
What problems is the product solving and how is that benefiting you?
Allowing us to automate custoemr journeys that used to be manual.
With little background within the marketing space, Braze can make everyone an expert!
What do you like best about the product?
The flexibility within the platform to create unique experiences for any industry.
What do you dislike about the product?
If you are a small team of 1 person, even with all the innovations available, you will still find yourself overwhelmed sometimes with all the offering within the platform. Much room for missed opportunities if time isnt available to constantly educate yourself about changes to Braze interface.
What problems is the product solving and how is that benefiting you?
Braze is helping to merge the gaps that are present for a person with no background in Marketing prior to filling my new role at my company. As someone with no background of experience in coding or email marketing this platform have brought me up to speed in a very short amount of time vs. going back to school to learn.
Email Marketing Manager
What do you like best about the product?
Amazing educational resources and support.
What do you dislike about the product?
Industry specific support could be better (healthcare specifically).
What problems is the product solving and how is that benefiting you?
Better UX and self-serve solutions.
Intuitive, Robust, Takes Some Training
What do you like best about the product?
There are always new features being added and trainings available. Email templates are easy to create.
What do you dislike about the product?
Too many single-use names that do not carry to other programs, making it difficult to always convey what you're trying to do for non-users.
What problems is the product solving and how is that benefiting you?
We host a lot of live events and the triggered emails and SMS used for reminders and follow-ups are great.
Low code, high efficiency marketing tool for the modern stack
What do you like best about the product?
Our marketing team can self serve creating campaigns and messaging for our members. Modern stack that support mobile first companies.
What do you dislike about the product?
Debugging and escalating production issues with the Braze platform is not as streamlined as I would expect.
What problems is the product solving and how is that benefiting you?
Braze makes it easy to leverage multi-channel messaging in a single campaign, customizing the messaging for our different audiences.
Using Braze is Great
What do you like best about the product?
I appreciate how quick they are to resolve and questions/concerns. Also, in the past two years, I've seen a lot of change and innovation that has made it easier to navigate and use. My CSM team is excellent. The Braze education resources are really nice and often answer my questions, but sometimes the content can be a little confusing. My CSM helps me decode anything I need help with.
What do you dislike about the product?
The current reporting in Braze feels really clunky and difficult to sort through. I often have to export info and analyze it outside of the platform.
Also, I really dislike that unique reporting metrics are no longer unique after 14 business days. That makes no sense and makes it even more difficult to capture metrics.
Also, I really dislike that unique reporting metrics are no longer unique after 14 business days. That makes no sense and makes it even more difficult to capture metrics.
What problems is the product solving and how is that benefiting you?
Braze allows us to message users with personalized content.
An Amazing Platform and Partner
What do you like best about the product?
The UI is very easy to use and intutive and the Braze team is always willing to help
What do you dislike about the product?
I only have great things to say about Braze!
What problems is the product solving and how is that benefiting you?
Braze allows us to easily integrate our data and create engaging expereinces for our customers. We are able to reduce the time and resources needed to implement campaigns.
Pushing engagement marketing to the next level!
What do you like best about the product?
Braze AI is growing and gaining new features empowering our team.
What do you dislike about the product?
There could be more data points that come out of the box.
What problems is the product solving and how is that benefiting you?
Braze is giving us the ability to reach in-app customers based on real time events!
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