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Braze, Inc.

Braze

Reviews from AWS customer

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1,434 reviews
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External reviews are not included in the AWS star rating for the product.


    Alternative Medicine

Working with Braze

  • March 07, 2025
  • Review provided by G2

What do you like best about the product?
The team have been super helpful during setup.
I found there was a strong onboarding process and helpful customer support team.
In regards to ease of implementation - I am in the beginning of this stage and find it easy to use so far.
What do you dislike about the product?
I do not have any negative feedback at the moment.
But I am only at the beginning of my journey.
What problems is the product solving and how is that benefiting you?
Braze is addressing the significant challenge of fragmented customer communication that we previously experienced. We were operating with multiple systems for email, SMS, and reporting.


- Unified, end-to-end management of email and SMS campaigns
- intuitive and user-friendly platform
- easy to use scheduling and automation capabilities
- consolidated reporting and analytics

Ultimately, Braze is simplifying our customer engagement strategy, improving our operational efficiency, and helping us to deliver more impactful and personalised customer experiences.


    Hospital & Health Care

a great marketing automation option

  • March 07, 2025
  • Review provided by G2

What do you like best about the product?
Its a simple to use, simple to navigate product that covers a lot of different functionality and can scale to deep deep automations.
The integrations are very clear and instructions on linking is super simple.
What do you dislike about the product?
so far my use of the platform has been pretty easy to get around and do what I need to do.
What problems is the product solving and how is that benefiting you?
We need to house our data in a very safe manner and braze was the right solution for that. We also need to still be able to scale our automations and run campaigns that deliver on our goals - so far braze has been exceptional and proving the value of automations.


    Health, Wellness and Fitness

Braze is great for automations

  • March 03, 2025
  • Review provided by G2

What do you like best about the product?
The canvas feature of Braze is super intuitive and fluid, allowing for really easy to set up automation flows.
What do you dislike about the product?
Braze has some limitations in the email building space with the pre set in modules.
What problems is the product solving and how is that benefiting you?
Braze is great for personalisation and the canvas builder is really helpful in making those splits for personalisation.


    Marketing and Advertising

Braze review

  • March 02, 2025
  • Review provided by G2

What do you like best about the product?
Automating email campaigns and Push notifications and deep linking them and it is easy to use. Also, the integration of apps.
What do you dislike about the product?
Don't think there's anything to dislike as of now.
What problems is the product solving and how is that benefiting you?
It is useful for marketing automation.


    Kathleen R.

Braze has given me an amazing experience!

  • March 01, 2025
  • Review provided by G2

What do you like best about the product?
The intuitive interface of the platform is easy to use, which improves our user experience. In addition, braze has made my job much easier and saved me an incredible amount of time.
What do you dislike about the product?
I'm doing really well with Braze, there's nothing I don't like.
What problems is the product solving and how is that benefiting you?
Its integration with other tools is perfect, my work has improved a lot since then. Their pricing structure is amazing, it adapts to different companies.


    Hospital & Health Care

Optimising automations

  • February 28, 2025
  • Review provided by G2

What do you like best about the product?
It's very friendly for a robust platform. You can find all of the main features at a glance (campaign, automation and segments). For a platform that I use every day, at 90% of my work hours, it makes it easier to quickly find you most used sections.
What do you dislike about the product?
It's really hard to get granular details about your sends, like the specific email sent to a customer or the exact number of users in a segment after you saved it. Sometimes it feels really hard to get a reply from support too.
What problems is the product solving and how is that benefiting you?
Braze automates our mains journeys and easily provides omnichannel campaigns. It makes it easy to personalise the messages with Liquid.


    Camilo S.

Great interaction for my company

  • February 27, 2025
  • Review provided by G2

What do you like best about the product?
Braze allows me to connect with my users easily and quickly, send messages to my users in real time managing to create greater connection and loyalty, Braze allows me to grow my company.
What do you dislike about the product?
There is nothing that I dislike about Braze, the experience has been great
What problems is the product solving and how is that benefiting you?
Digital marketing in a short time and saving huge amounts of money for my company.


    Financial Services

The leader for a reason

  • February 25, 2025
  • Review provided by G2

What do you like best about the product?
I love Braze. It is super powerful, super flexible and has a great community of users that are there to support you. The team takes feedback seriously, they are quick to try to help, and they keep on adding features.

Braze is the leader in this space for a reason. It is such an incredibly powerful tool.

Braze absolutely enabled us to drive serious impact for our business and a great experience for our users.

Absolutely recommend.
What do you dislike about the product?
Only two things come to mind:
1. data availability...there are limitations to what data you can use and for how long
2. cost...its expensive. No way around it. Not saying that the cost outweighs the value...Braze enabled us to do a ton of things, which drove a lot of value for our users and revenue for us, but it is expensive.
What problems is the product solving and how is that benefiting you?
We used Braze for email, SMS & MMS, push notifications, in app notifications and customer journey building. It was THE way that we communicated with our users.

We even built some of our app modules with Braze components.


    Christine H.

Omnichannel tool

  • February 24, 2025
  • Review provided by G2

What do you like best about the product?
The ability to run multiple channels in one platform. The segmentation capabilities.
What do you dislike about the product?
There are some limitations on reporting and joining custom revenue metrics.
What problems is the product solving and how is that benefiting you?
Consolidating channels and building proactive user journeys.


    Araujo R.

Great work tool

  • February 21, 2025
  • Review provided by G2

What do you like best about the product?
the platform offers an intuitive interface
What do you dislike about the product?
the report interface that sometimes does not offer flexibility
What problems is the product solving and how is that benefiting you?
Communication with delivery personnel