Braze, Inc.
BrazeReviews from AWS customer
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User Friendly
What do you like best about the product?
Braze is very user friendly and easy to navigate
What do you dislike about the product?
Havent come into any roadblocks yet that makes me dislike the product
What problems is the product solving and how is that benefiting you?
Allowing us to send personalised comms
Great tool to use.
What do you like best about the product?
Easy to use and great customer service. It was also very easy to integrate with our system as well. And also online community is very strong.
What do you dislike about the product?
Reporting specially for canvases, conversion figure is not accurate if you add up all the individual messages.
What problems is the product solving and how is that benefiting you?
We manage to solve our push notification and IAM personalization with braze.
Braze is transforming our customer engagement and driving positive results
What do you like best about the product?
Braze is easy to use and very intuitive, once you familiarise yourself with the learning modules and terminology and start using the platform - it's very easy to pick up the tool.
The customer support is quick and the team works to add new features promptly to help us.
Braze allows lots of room for creativity through the drag and drop editor.
Braze allows us to connect with customers in moments that matter and has changed the way we engage with our audiences.
The customer support is quick and the team works to add new features promptly to help us.
Braze allows lots of room for creativity through the drag and drop editor.
Braze allows us to connect with customers in moments that matter and has changed the way we engage with our audiences.
What do you dislike about the product?
Reporting can be quite manual.
Canvas campaigns can be limited, compared to what we expected. For example not being able to edit campaigns without re launching, not being able to target IAMs etc.
Canvas campaigns can be limited, compared to what we expected. For example not being able to edit campaigns without re launching, not being able to target IAMs etc.
What problems is the product solving and how is that benefiting you?
Reaching customers through owned channels
Personalising messaging
Talking to customers at important moments throughout the lifecycle journey
Reaching customers in new formats
Personalising messaging
Talking to customers at important moments throughout the lifecycle journey
Reaching customers in new formats
Powerful Customer Engagement with an Intuitive UI
What do you like best about the product?
Intuitive visual journey builder
Advanced segmentation and personalization
Real-time analytics for campaign optimization
Strong multi-channel engagement tools
Advanced segmentation and personalization
Real-time analytics for campaign optimization
Strong multi-channel engagement tools
What do you dislike about the product?
Initial setup can be complex
Support response times could be faster
Support response times could be faster
What problems is the product solving and how is that benefiting you?
The push notification and email capabilities are top-notch, with deep segmentation features that enable highly targeted messaging. We've seen significant improvements in engagement and retention since implementing Braze. The real-time analytics also provide valuable insights, helping us refine our strategies for maximum impact.
Interactive
What do you like best about the product?
The interface is very interactive and facilitates navigation through the tool.
What do you dislike about the product?
Some screens have excessive information, which can cause some confusion.
What problems is the product solving and how is that benefiting you?
Braze has facilitated the communication of information to delivery drivers.
Highly capable tool, but requires effort from tech team implementing.
What do you like best about the product?
The ability to integrate app analytics, with a robust campaing creation/management platform, including wide personalization capabilities and detailed performance measurements.
What do you dislike about the product?
Today the problem I face is the underutilization of the platform on the tech side of things, the lack of custom events severly handicaps my ability to create truly impactful campaigns that I know are possible via Braze.
What problems is the product solving and how is that benefiting you?
On my end the thing it helps with the most is seeing the true impact of campaigns on a business-level. This part was previously obscured.
Custom software
What do you like best about the product?
I like the customization of the media in which communications can be made.
What do you dislike about the product?
As a programmer, like with other platforms, a disadvantage is the complexity of integrating JavaScript for emails.
What problems is the product solving and how is that benefiting you?
The implementation represents a challenge for users regarding the execution of workflows; it is important to understand in depth in order to implement.
Training could be more robust
What do you like best about the product?
Braze if fairly user friendly and easy to access.
What do you dislike about the product?
The training journey could be more detailed and robust; including hands on training in the tool.
What problems is the product solving and how is that benefiting you?
We are using Braze as our new client tool; we are transferring hundreds of templates from various platforms
Effortless User Engagement with Limitless Personalization
What do you like best about the product?
I love how easy Braze is to use, making it simple for me to manage tasks effectively. The Canvas components are particularly valuable; they simplify my daily routine and allow for high levels of personalization with my clients, which significantly increases my conversion rates. The initial setup process was super easy, which made the transition to using Braze seamless and efficient.
What do you dislike about the product?
I dislike the limits for SQL Query Credits in Braze because they are too low.
What problems is the product solving and how is that benefiting you?
I use Braze to solve onboarding blocks, engage users mid-journey, and reduce churn. Its ease of use and Canvas components enhance personalization, streamline my routine, and boost conversion rates.
Braze is a great tool, I would prefer it because of the vast number of features and reliability
What do you like best about the product?
Braze's Reliability and ease to create a campaign/canvas makes it a good choice
What do you dislike about the product?
Sometimes they are too slow to adapt to change
What problems is the product solving and how is that benefiting you?
It makes it easy for me and my team to manage and run campaign and also get realtime insights on the performance of the campaign.
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