Braze, Inc.
BrazeReviews from AWS customer
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Useful tool to scale
What do you like best about the product?
Braze is a powerful tool for building and scaling personalized customer engagement campaigns. Its intuitive interface, combined with robust automation capabilities, allows us to create complex, multi-channel marketing flows with ease. The integration with real-time data makes it possible to deliver highly targeted messages, improving user retention and lifetime value. The analytics and segmentation tools are also top-notch, providing valuable insights into user behavior and campaign performance.
What do you dislike about the product?
While Braze is highly capable, the initial setup and integration can be complex, especially for teams without dedicated technical resources. The learning curve can be steep, and some advanced features require a deeper understanding of the platform. Additionally, the cost can be high for smaller teams or startups, which may limit its accessibility.
What problems is the product solving and how is that benefiting you?
Braze helps us streamline our customer engagement strategy by providing a unified platform for managing multi-channel communication. With its robust automation tools, we can create personalized marketing campaigns that integrate seamlessly across email, mobile, SMS, push notifications, and WhatsApp. This has significantly improved our ability to deliver timely, relevant messages to our audience, boosting engagement and retention. The powerful segmentation and real-time data capabilities allow us to target users more effectively, leading to higher conversion rates and better customer lifetime value.
Great platform for marketers
What do you like best about the product?
Easy of use / user friendly. Very intituive and there are so many guides to get support.
What do you dislike about the product?
Slight learning curve given the range of features but not a bad thing.
What problems is the product solving and how is that benefiting you?
Braze allows to better segment our audiences and personalize their journeys so they can have the most effective marketing.
Expensive, constant price increases and hostile behavior
What do you like best about the product?
As a startup Braze doesn’t care about you. Prices get increased constantly and we told them that we will wire the bill in a week. Result: they close the account. 5 days later it’s still not reactivated though the bill is paid. You’re better off looking for another tool.
What do you dislike about the product?
Expensive, hard to use, long time to implement, unfriendly staff and team when you need something
What problems is the product solving and how is that benefiting you?
Lifecycle more or less
Useful for cross departmental tracking of campaigns and outreach
What do you like best about the product?
Search tools, optimization of creative spaces and success as a database
What do you dislike about the product?
Layout takes some time to get used to, but is definitely intuitive
What problems is the product solving and how is that benefiting you?
Campaign visibility and customer response across brands
good tool for sending messages
What do you like best about the product?
Sending messages immediately and scheduled.
What do you dislike about the product?
Difficulty translating some functions of the tool
What problems is the product solving and how is that benefiting you?
Sending messages and important information to a mass of users
Ease of Use
What do you like best about the product?
Ease of use, very good flow to the product
What do you dislike about the product?
Some linking to emails can be guided better
What problems is the product solving and how is that benefiting you?
Email builds can be complicated
Engage without overcomplicate
What do you like best about the product?
What I like the most about Braze is their user-friendly interface. You have access to a lot of features without complicating the process unnecessarily, everything is well described and organised. The availability of multiple channels and ways to personalise makes engagement easier. And the use of central templates can optimise the building process significantly. My favorite feature is connected content all kinds of information can be displayed in your messages with a fairly quick implementation. Also, the customer success managers are very helpful when you have new use cases.
What do you dislike about the product?
I wish I could access the database via Braze to troubleshoot.
What problems is the product solving and how is that benefiting you?
Braze makes simple to build complex personalised journeys for multi market companies. Features like Catalogs, Connected content and Liquid personalisation have been a game changer in our campaigns.
The Next Gen of Marketing Automation
What do you like best about the product?
Availability of channels, number of partners, canvases and available logic
What do you dislike about the product?
Upselling, features that are considered add-ons that should be included
What problems is the product solving and how is that benefiting you?
It solves the problems of communicating across multiple channels easily and the concept of a unified user profile is helpful. This benefits us because now users will receive communications even if they don't have push enabled for example.
Great tool for building meaningful customer connections
What do you like best about the product?
Braze makes it easy to build personalized messaging campaigns without needing to write a ton of code. The interface is clean and once you get the hang of it, setting up journeys across email, push, and in-app is super smooth. I also really appreciate how well it integrates with our data sources—it helps us move fast and stay relevant with our users.
What do you dislike about the product?
There’s definitely a bit of a learning curve at first, especially if you’re not used to working with tools like this. Some of the more advanced features took me a while to fully understand.
What problems is the product solving and how is that benefiting you?
Braze helps us engage users at the right time with the right message, which has had a big impact on retention and conversion. It’s taken a lot of the guesswork out of our communication strategy and made it easier to test and iterate. Being able to centralize messaging across email, push, and in-app has streamlined our workflow significantly.
User Friendly
What do you like best about the product?
Braze is very user friendly and easy to navigate
What do you dislike about the product?
Havent come into any roadblocks yet that makes me dislike the product
What problems is the product solving and how is that benefiting you?
Allowing us to send personalised comms
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