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Braze, Inc.

Braze

Reviews from AWS customer

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External reviews

1,432 reviews
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External reviews are not included in the AWS star rating for the product.


    McKenna D.

An Invaluable Tool

  • June 06, 2025
  • Review provided by G2

What do you like best about the product?
I use Braze on a daily basis to monitor and document messaging and engagement records. It works well for that!
What do you dislike about the product?
The product can be overwhelming at times.
What problems is the product solving and how is that benefiting you?
Braze allows us to easily contact our customers


    Amanda W.

My honest opinion of Braze

  • June 06, 2025
  • Review provided by G2

What do you like best about the product?
I like the ease of use and how we are able to see a summary of messages sent and also get a more in depth view
What do you dislike about the product?
I do wish that we were able to view the contents of the message
What problems is the product solving and how is that benefiting you?
I appreciate the new detailed interface.


    Borah H.

Braze is easy to use!

  • June 06, 2025
  • Review provided by G2

What do you like best about the product?
I like using Braze because it is easy to use. I don't use all the functions that it has to offer, but I'm sure that those features are just as easy and simple to navigate. I mainly use Braze for work, so I'm thankful that Braze makes doing my job easy and quick! I use it multiple times a day to look up users information and backlog emails.
What do you dislike about the product?
I don't like that it doesn't remember my log in info. but i understand that it is for security purposes
What problems is the product solving and how is that benefiting you?
Braze keeps records of emails sent out to our customers so that we can reference them when interacting with customers.


    Karlie K.

Braze is great!

  • June 06, 2025
  • Review provided by G2

What do you like best about the product?
Braze is easy to navigate and learn. I had no trouble learning its features and use it daily with work.
What do you dislike about the product?
I feel like some of the integration features could be a little easier to use.
What problems is the product solving and how is that benefiting you?
We use Braze for our customer service features with Nuuly.


    Heather R.

Super easy to use and understand!

  • June 06, 2025
  • Review provided by G2

What do you like best about the product?
It is intuitive and easy to use. I find my self using it every day at work to verify things.
What do you dislike about the product?
I honestly love Braze, but I think it would be cool if the functionality could auto-load into our work systems so we didn't have to log into something else to get the info, that would be cool.
What problems is the product solving and how is that benefiting you?
We are able to see what communications a customer has had from our company which makes it easier to understand their POV


    Lily S.

Braze is amazing

  • June 06, 2025
  • Review provided by G2

What do you like best about the product?
How easy it is to use. I'm not the most tech savvy, however, Braze is super easy to navigate.
What do you dislike about the product?
There's not much I dislike about Braze. Overall, I would say there is nothing I dislike.
What problems is the product solving and how is that benefiting you?
Braze helps me locate codes for customers, along with emails our customers receive.


    Tomazzo A.

Good platform to make quick experiments and show simple marketing campaigns

  • June 05, 2025
  • Review provided by G2

What do you like best about the product?
It's a quick way to implement simple messages to the user and show simple features. It's fast to set everything and send different types of messages for users.
What do you dislike about the product?
The way to set the campaigns is not very easy, maybe the documentation could be a bit better in this way.
What problems is the product solving and how is that benefiting you?
To send emails, marketing messages, and simple information to the user.


    Eduardo A.

Braze to send promotions

  • June 05, 2025
  • Review provided by G2

What do you like best about the product?
Configure promotions to a determinated users
What do you dislike about the product?
Maybe the console is a it old, it needs a redesign
What problems is the product solving and how is that benefiting you?
Send promotions for a users using some parameters of interest


    Divyanshu p.

It helps to build personalised, event-based campaigns and it's flexible, reliable, and fast.

  • June 03, 2025
  • Review provided by G2

What do you like best about the product?
The Canvas journey builder, combined with Liquid templating and dynamic segmentation, lets me create highly targeted, event-driven campaigns across multiple channels with ease. It’s powerful, yet intuitive—great for both marketers and developers.
What do you dislike about the product?
What I dislike about Braze is the lack of detailed, easily accessible documentation for some advanced features like Liquid logic, webhook integration, and Canvas troubleshooting.
What problems is the product solving and how is that benefiting you?
Braze solves the problem of disconnected, generic customer communication by enabling real-time, personalized engagement across multiple channels from a single platform.
It helps me build event-based, targeted journeys using tools like Canvas, Liquid, and segmentation—resulting in higher user engagement, better retention, and reduced manual effort in campaign management.
The ability to automate complex workflows with data-driven logic has made our communication faster, smarter, and more effective.


    Marianna A.

Detailed and easy

  • June 02, 2025
  • Review provided by G2

What do you like best about the product?
The platform is easy to navigate and clear. You have your information clear and accurate. Makes my research go fast and smooth
What do you dislike about the product?
I feel there's alot of information and alot of details maybe filtering would make things quicker to review
What problems is the product solving and how is that benefiting you?
I use it with the overall customer account overview. From marketing emails, sms, coupons, account info, history and more