Braze, Inc.
BrazeReviews from AWS customer
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Promising Start with Braze – Powerful Tool with a Steep Learning Curve
What do you like best about the product?
Although we are still in the onboarding phase, I’m impressed by the platform’s versatility and depth. The ease of implementation and integration has been better than expected – thanks to detailed documentation, a structured onboarding process, and strong support from our Customer Success Manager.
Even at this early stage, we are already exploring different campaign types, and I can see how Braze will quickly become part of our team's frequency of use. The user interface is modern and intuitive, and the segmentation and personalization options seem very powerful, even though we’re only scratching the surface so far.
Even at this early stage, we are already exploring different campaign types, and I can see how Braze will quickly become part of our team's frequency of use. The user interface is modern and intuitive, and the segmentation and personalization options seem very powerful, even though we’re only scratching the surface so far.
What do you dislike about the product?
As a new user, the biggest challenge so far is the steep learning curve. Braze offers a lot of powerful features, but it can feel overwhelming at the beginning – especially for teams that haven't worked it before. Some areas of the UI could benefit from clearer guidance or tooltips, and understanding how all the different features work together takes time.
Also, while the documentation is comprehensive, it sometimes assumes a certain level of prior knowledge, particularly around technical integrations or Liquid logic. That said, the support team has been helpful when questions come up.
Also, while the documentation is comprehensive, it sometimes assumes a certain level of prior knowledge, particularly around technical integrations or Liquid logic. That said, the support team has been helpful when questions come up.
What problems is the product solving and how is that benefiting you?
Braze helps us centralize and streamline our customer communication across multiple brands, languages, and channels. Before Braze, managing campaigns and automations was fragmented and involved several tools. Now, with one unified platform, we can build more consistent, personalized experiences for our customers.
The ability to create automated journeys and dynamic content based on user behavior is a big step forward for us. It saves time, reduces manual effort, and will help us scale our CRM activities more efficiently as we grow.
The ability to create automated journeys and dynamic content based on user behavior is a big step forward for us. It saves time, reduces manual effort, and will help us scale our CRM activities more efficiently as we grow.
Best in the industry
What do you like best about the product?
I've compared Braze with several simmilar CXDPs and their segmentation really stands out. Besides that, the platform is developed for success.
When we started the integration, we received a full package of onboarding steps. Next to that, there is a whole learning schedule and evcerything that makes it very easy to get to know the system, before doing the integrations. Even those are quickly done, if an integration is needed. I mean they have a lot of native integrations already. It's made so easy that you barely need any customer support, but even they are very organized and easy to approach.
When we started the integration, we received a full package of onboarding steps. Next to that, there is a whole learning schedule and evcerything that makes it very easy to get to know the system, before doing the integrations. Even those are quickly done, if an integration is needed. I mean they have a lot of native integrations already. It's made so easy that you barely need any customer support, but even they are very organized and easy to approach.
What do you dislike about the product?
When looking for a CXDP, you want to have it fit like a glove. Braze does that, but they have so many options, that it seems like you're not using the full platform and missing out. Let's say, I haven't found any real issue yet.
What problems is the product solving and how is that benefiting you?
We have been trying to find a good way to do cross-selling of our 10 brands. Our users have a lot of behaviour datapoints, so using their personalization engins is a gamechanger for us.
Powerful customer engagement platform with strong automation features
What do you like best about the product?
The customer journey builder (Canvas) is probably my favourite part – it makes mapping out campaigns and automations actually enjoyable, which I can’t say for most other platforms. It’s easy to visualise where users are going and make tweaks on the fly. I also like how flexible the segmentation is – being able to target users based on behaviour or custom events has been a game changer for our email and push performance.
What do you dislike about the product?
There’s definitely a learning curve with some of the more advanced features, especially if you want to get into custom logic or personalisation using Liquid.
What problems is the product solving and how is that benefiting you?
Braze has really helped us cut down on the time we spend manually building and managing campaigns. We used to jump between multiple tools just to get basic personalisation and automation happening, but now it’s all in one place.
Super Software
What do you like best about the product?
It's an easy to navigate software once you get the hang of things.
What do you dislike about the product?
It takes a few steps to log into account and it just shows the email subjects and not the full message.
What problems is the product solving and how is that benefiting you?
Provides coupon codes for customer accounts, shares when customers are receiving emails, etc.
Pretty solid platform but docs could use more clarity
What do you like best about the product?
I like how easy it is to plug it into our stack and send messages—even when you’re brand new to it, the UI’s simple enough to pick up quickly.
What do you dislike about the product?
Sometimes the docs don’t have enough examples, so I get stuck figuring out edge-cases. And tickets to support can take a while before you hear back.
What problems is the product solving and how is that benefiting you?
Braze helps us automate notifications to drivers about promos, important updates and policy changes. Saves us loads of time so we don’t have to do everything manually, and we’ve had fewer missed messages and better engagement overall.
Incredible Customer Engagement Platform
What do you like best about the product?
Braze makes it easy to crate multi-channel campaigns and journeys targeting users along their entire lifecycle journey.
What do you dislike about the product?
Braze (for good reason) requires multiple resources as far as team members and budget to be utilized properly and impactful.
What problems is the product solving and how is that benefiting you?
Being able to message the right user at the right time with the right content.
Braze Review June
What do you like best about the product?
I love the easy functions! Super smooth to navigate and find the information needed.
What do you dislike about the product?
I dislike the colors (not a fan of purple!)
What problems is the product solving and how is that benefiting you?
Benefiting to see what email and text marketing customer are getting. Easy to reference back to promo codes and dates.
The most helpful application!
What do you like best about the product?
I love how clean the interface for Braze is. It is to the point and I can easily find what i'm looking for!
What do you dislike about the product?
I sometimes wish it would load a bit faster but other than that I have no issues!
What problems is the product solving and how is that benefiting you?
I love how Braze helps me locate all e-mails that have been sent out to all users.
Information I need for my role is easy to spot!
What do you like best about the product?
I find it very user friendly! I need to be quick when I check into details of an email so I love being able to pull it up and find just what I need.
What do you dislike about the product?
While I have learned how to use the platform, there is a lot going on that I don't utilize for my role that is a bit confusing
What problems is the product solving and how is that benefiting you?
I use braze to help customers locate important info to give them the best user experience and confirm they are receiving all messages from us!
Easy to navigate for the most part and locate information you are needing from a customers account
What do you like best about the product?
Information is easily accessible once on a customers account.
What do you dislike about the product?
Wish you could click into messages that have been sent to customer. Would help better confirm if emails were or weren't received.
What problems is the product solving and how is that benefiting you?
Braze has all the information regarding a customers account such as discount codes they have been sent or if their app is up to date.
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