Braze, Inc.
BrazeReviews from AWS customer
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Decent modern tool for CDP
What do you like best about the product?
from a developer point of view it does allow for some degree of flexibility in terms of building custom solutions. its testing tools are also quite user friendly. its mobile channel is also quite feature rich compared to some other competitors
What do you dislike about the product?
i found some aspects of the dashboard ui not very useful. personally not a fan of how strict the data can(not) be viewed/manipulated.
What problems is the product solving and how is that benefiting you?
Being able to provide a full customer engagement journey across channels in real-time.
Fantastic Program
What do you like best about the product?
The multitude of options to truly be able to customize your marketing experience to your customers based on your business needs makes Braze a fantastic platform to work with!
What do you dislike about the product?
Some of the training module videos are still screen recordings of the old UI design. Nothing too drastic from the current, but there are some differences when watching the training versus working in the product.
What problems is the product solving and how is that benefiting you?
Braze helps automate our processes & the use of their canvases allows us to create personalized journeys to better suit our customers.
Amazing tool to craft the best user engagement journeys
What do you like best about the product?
Its real-time, cross-channel orchestration with behavioral segmentation enables you to trigger hyper-personalized messaging (push, email, in-app, SMS) based on live user events that drives higher retention and conversion without engineering support. This is something that empowers PMs and Marketers to have real impact on product metrics without writing a single line of code.
What do you dislike about the product?
The initial setup complexity and governance overhead, especially when multiple teams handle campaigns across several channels. Without a clear taxonomy for tags, events, and naming conventions, the workspace can become chaotic fast.
What problems is the product solving and how is that benefiting you?
Braze helps turn raw user behavior into timely, personalized nudges, maximizing conversion events, reducing churn, and boosting KPIs. I can ship more experiments, learn faster, and drive growth without waiting on dev cycles.
Intuitive, easy and a great team.
What do you like best about the product?
Super easy to use, intuitive user interface with lots of built in templates. Makes for a quick workflow across all touchpoints. Our customer support team has been awesome. The platform really frees up a lot of our workload and allows marketing to operate without much developer support.
What do you dislike about the product?
Some quirks with how canvas steps operate that aren't made super obvious. The overall reporting is lacking. Can't do YOY or MOM comparisons. That being said, the campaign and canvas level stats are great. Definitely some features I wish they had, but there's typically a work around.
What problems is the product solving and how is that benefiting you?
We started using Braze as a replacement for an internally built tool which was riddled in bugs. This has saved us so much time in development costs, saved our brand reputation from not sending in app messages that were untimely or going to the wrong people and we've managed to achieve better retention and conversion rates.
It allows us to centralise data management in one place and then sync to various places
What do you like best about the product?
Syncing audiences to platforms like google ads and meta etc,
What do you dislike about the product?
Sometimes its overcomplicated and not simplified
What problems is the product solving and how is that benefiting you?
Audience sync and remarketing
Perfect tool for your CRM campaigns
What do you like best about the product?
Ease of use is one of the key features of the tool, also monitoring the performance of your campaigns is really easy as well as setting them up.
Uploading your audiences for the CRM campaigns is really easy as well, and takes very little time to set them up
Uploading your audiences for the CRM campaigns is really easy as well, and takes very little time to set them up
What do you dislike about the product?
Sometimes metric appear in your campaigns that should not be possible, and there is no explanation as of why this happens
What problems is the product solving and how is that benefiting you?
Setting different CRM campaigns for our DTC
Powerful Tool with Strong Segmentation, But Setup Can Be Tricky
What do you like best about the product?
I like Braze because it's very easy to use. It feels friendly, and everything works as intended. I really appreciate the Canvas builder, as it helps me create better user journeys seamlessly.
What do you dislike about the product?
The inner communications like content cards and banners could be improved, specifically in terms of setup and design. It would be better if they required less code and offered more options. The initial setup of Braze wasn't easy; it took more than a month to get the basics done, and there were issues with setting up in-app communications.
What problems is the product solving and how is that benefiting you?
Braze helps me solve trust issues by ensuring email flows work properly, with communications connected, personalized, and segmented all in one place.
Easy to use yet powerful platform. Can do most things in terms of campaign automation.
What do you like best about the product?
Frequency capping, canvas builder, ability to send Push.
What do you dislike about the product?
Can't do complex data manipulation which you can do with other platforms.
What problems is the product solving and how is that benefiting you?
The ability to send out Push Notifications was not in our other platform, Braze is also easier to use than our other platform.
My favourite email marketing platform
What do you like best about the product?
Braze by far has been the easiest and most clever email marketing software we've been able to use.
What do you dislike about the product?
I love the new updates and optimisations, however, it's a bit jarring to log in and have everything changed when you've got a job to do. Some type of communications (whether it's an email ;) ) or maybe some info pop ups (or an IAM) letting us know what is updated.
What problems is the product solving and how is that benefiting you?
Being able to communicate to our audience efficently.
Straightforward and Powerfuk
What do you like best about the product?
I like the drag-and-drop features of Braze that make orchestration and delivery simple, and crafting emails in-app with no need for HTML experience has made the CRM accessible. I especially enjoy the documentation that Braze offers, it's clear, to the point and helpful.
What do you dislike about the product?
I don't have much that I dislike at the moment
What problems is the product solving and how is that benefiting you?
The no-code solutions it offer make thr CRM process simpler, faster and less costly for the team, as user adoption is quite fast on Braze.
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