Braze, Inc.
BrazeReviews from AWS customer
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New User In Braze Platform
What do you like best about the product?
I enjoy the easy of use of within the Braze platform- It is user friendly and easy to navigate especially for a user who may not be within the platform as frequently as others
What do you dislike about the product?
I am new to the platform and there are still functionalities that I am not as familiar with and/or feel like are not completely accurate due to integration within platform. Reporting and data is at times not easy to navigate and often requires multiple sets in order to access
What problems is the product solving and how is that benefiting you?
Braze allows for daily usage across multiple members of my team
great platform for high volume personalized email
What do you like best about the product?
I use braze for a large consumer services company and find it really helpful for personalizing emails with user content
What do you dislike about the product?
a lot of technical stuff to learn like liquid coding
What problems is the product solving and how is that benefiting you?
user personalization. braze lets us bring in specifc user data not just name or email address, which is a massive help for engagement campaigns
Braze - digital marketing tool
What do you like best about the product?
From my experience, the platform achieves a strong balance between flexibility and ease of use. It enables you to create advanced campaigns without being overwhelmed by technical details. I also value how it supports experimentation and ongoing iteration, making it possible to refine your messaging in response to actual user behavior. This is the type of tool that truly allows teams to concentrate on meaningful engagement instead of simply distributing messages.
What do you dislike about the product?
I’ve also observed that certain parts of the interface, such as the email editor, can sometimes feel less intuitive, which may slow down my workflow on occasion. Additionally, since this is a premium platform, the cost might be a concern for organizations working with more limited budgets. However, despite these drawbacks, I find that its flexibility and ability to create highly targeted, personalized campaigns generally outweigh these issues.
What problems is the product solving and how is that benefiting you?
Before I started using it, reaching the right audience with the right message often meant relying on several different tools and handling many manual processes. With Braze, I am able to coordinate campaigns across various channels—email, push notifications, in-app messages, and SMS—while taking advantage of real-time user data to make our communications more relevant. This approach not only boosts engagement and retention but also enables my team to experiment and iterate quickly, making our marketing efforts both more efficient and more effective.
Advanced CRM for your app and web product
What do you like best about the product?
Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful personalization capabilities, and robust data infrastructure. If your business is focusing on creating customer-friendly communication and engagement, Braze is a great option. I appreciate the quality of support and communication.
In essence, what I like the most about Braze is its comprehensive approach to customer engagement. It's not just a tool for sending messages and push notifications; it's a strategic platform for understanding your customers, acting on real-time data, and building meaningful, lasting relationships.
I appreciate the quality of support and communication. I find the learning base and courses from Braze very helpful, so any team member can gain in-depth knowledge about Braze, from data usage to campaign setup.
In essence, what I like the most about Braze is its comprehensive approach to customer engagement. It's not just a tool for sending messages and push notifications; it's a strategic platform for understanding your customers, acting on real-time data, and building meaningful, lasting relationships.
I appreciate the quality of support and communication. I find the learning base and courses from Braze very helpful, so any team member can gain in-depth knowledge about Braze, from data usage to campaign setup.
What do you dislike about the product?
I don't find helpful pop-ups that appear in the middle of the screen, which promote events and changes. It would be nice to make them less disruptive.
What problems is the product solving and how is that benefiting you?
Braze, as a customer engagement platform, addresses issues related to engagement and communication between products and users, enabling the gathering of feedback and insights from users. It enables cross-channel messaging and journey orchestration from a single platform.
A great tool to improve customer expiriences
What do you like best about the product?
It is a very intuitive platform and quite customizable.
What do you dislike about the product?
Overall, everything appears to be in good shape, but there are times when making updates and implementing them takes longer than I would expect.
What problems is the product solving and how is that benefiting you?
The platform benefits from a knowledgeable team and a supportive user community, which together create a reliable support system for users.
Strong Product Offering, Extensive Automation, and Low Learning Curve
What do you like best about the product?
Braze delivers on a multitude of traditionally technical use cases without the requirement of users knowing how to code.
What do you dislike about the product?
I have no complaints about Braze at this time.
What problems is the product solving and how is that benefiting you?
Braze is helping execute across a number of cross-channel customer engagement use cases. Namely, reengagement (win-back) and new customer use cases are key areas of focus.
Braze has a great user experience
What do you like best about the product?
The interface is really great. It just takes time to onboarrd.
What do you dislike about the product?
It takes a while to learn how to navigate through the interface
What problems is the product solving and how is that benefiting you?
I use the audience segments for ads.
Braze Review
What do you like best about the product?
Braze is easy to learn and easy to implement. Customer support and Braze reps are also very helpful and prompt. Documentation is thoroughly detailed for its many features.
What do you dislike about the product?
It can sometimes be a bit buggy and there are also minor improvements that can and should be made to various features that haven't been made despite suggestions.
What problems is the product solving and how is that benefiting you?
Braze makes building email, push, and sms campaigns very intuitive and easy. Personalization is comprehensive and there are a ton of features that help take campaigns to the next level.
Customization Made Easy, A CRM Essential
What do you like best about the product?
I love how Braze makes it easy to send push notifications, as well as its ability to gamify CRM interactions, effectively enhancing customer engagement through our e-commerce app. The feature that stands out to me the most is the ability to code the frontend of the push notifications within Braze, allowing me to fine-tune and customize them precisely to my preferences. This level of customization makes handling CRM tasks remarkably easy for me. Furthermore, I haven't encountered any aspects of Braze that don't work well for me, which speaks to its all-around effectiveness. The initial setup was pretty straightforward, which was an added bonus for our transition. Overall, I would rate my likelihood of recommending Braze as a 10 out of 10.
What do you dislike about the product?
Overall Braze has been too complete for me, if it can also have user analytics, without me having to use a software like amplitude it would be great.
What problems is the product solving and how is that benefiting you?
I find Braze makes sending PNs easy and boosts customer engagement, while its customization options simplify CRM management to my liking.
Intuitive UI, one stop solution for all your CRM communications. Needs Improved Reporting.
What do you like best about the product?
I find Braze incredibly user-friendly, with its simple and intuitive UI, especially compared to other tools I've used like Salesforce. The guided tour is a great help for onboarding. Braze serves as a one-stop solution for multi-channel communications including email, push notifications, SMS, and more, which simplifies managing campaigns for engagement and retention. The AI-driven messaging is very effective for segmentation and driving conversions. The canvas builder and campaign builder are among the most useful features, along with its ability to integrate with analytics platforms like Snowflake and Google Analytics. Its comprehensive nature makes it ideal for all communication needs.
What do you dislike about the product?
I think the reporting is not that good. I would love to have more options, such as more pivot tables, more automations in terms of scheduling reports, and trends and graphs for my campaigns, which I can schedule and send to stakeholders.
What problems is the product solving and how is that benefiting you?
I use Braze as a one-stop solution for multi-channel communication, helping segment databases and enhance campaign engagement with AI-driven messaging, driving conversions and revenue.
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