Braze, Inc.
BrazeReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,432 reviews
from
External reviews are not included in the AWS star rating for the product.
Great platform that allows a lot of flexibility
What do you like best about the product?
It allows a lot of flexibility on how you'd like to create your campaign and your contact strategies
What do you dislike about the product?
Braze can be a very complex tool. Without knowledge of exactly what you're trying to do, there can be some unintended results
What problems is the product solving and how is that benefiting you?
It allows us to communicate with a variety of our guests in the way we'd like to while being able to scale
Mobile Messaging Engagement Platform
What do you like best about the product?
Ease of use, dedicated customer support, extensive features and offering, continued product development, powerhouse Customer Success team
What do you dislike about the product?
Lack of universal linking for SMS, lack of alerts on canvases
What problems is the product solving and how is that benefiting you?
Channel orchestration, file growth tracking, sophisticated data ingestion to deploy personalized campaigns
Helping us bring our CLM to the next level
What do you like best about the product?
Easy to do the basics with more advanced capabilities
What do you dislike about the product?
Some documentation can be confusing or difficult for an average marketer to understand
What problems is the product solving and how is that benefiting you?
Developing a personalized, targeted consumer journey that is increasing both engagement and conversions
Marketing of the future
What do you like best about the product?
Braze allows me to connect with guests on a more personalized level
What do you dislike about the product?
There is room for new innovations such as QR code triggered custom events
What problems is the product solving and how is that benefiting you?
Braze is helping us cultivate a more personalized experience with our guests which is in turn leading to stronger business results
braze review
What do you like best about the product?
the platform is easy to use and to segment our customers
What do you dislike about the product?
the trainings need to have more videos that are shorter
What problems is the product solving and how is that benefiting you?
being able to segment our users and get real time data
One of the best @ Marketing Automation
What do you like best about the product?
1. Personalization and segmentation
2. Conditional liquid logic
3. Canvas build interface
4. Great customer service
2. Conditional liquid logic
3. Canvas build interface
4. Great customer service
What do you dislike about the product?
1. Analytics
2. Reporting
3. Sandbox-> production
2. Reporting
3. Sandbox-> production
What problems is the product solving and how is that benefiting you?
Braze is our primary marketing automation tool. We use it for transactional, servicing, and marketing communications.
Plenty of ways to consume data/trigger journeys/messaging. Helps us segment and personalise in detail.
Plenty of ways to consume data/trigger journeys/messaging. Helps us segment and personalise in detail.
Extremely Robust
What do you like best about the product?
Braze allows me to easily transform my concepts and ideas into robust campaigns.
What do you dislike about the product?
Audience segmentation could be improved, especially when it comes to making it easier to copy specific criteria within the segments.
What problems is the product solving and how is that benefiting you?
We use Braze to design complex, personalized journeys for our users, which has helped us boost engagement.
An extremely satisfied long-time client of Braze
What do you like best about the product?
The platform offers technical ease of use and integrates well within our MarTech ecosystem. Its intuitive user interface makes navigation straightforward, and it supports multi-channel client journey orchestration. Additionally, we benefit from ongoing support and continued growth from the business.
What do you dislike about the product?
One of the main challenges with multi-step Canvas journeys arises when clients are already partway through their journey and we need to make adjustments to the user flow. Making changes in the middle of an ongoing process can be complicated, as it may disrupt the experience for users who are already engaged. This often requires careful planning to ensure that updates are implemented smoothly without causing confusion or interruptions for those currently progressing through the journey.
What problems is the product solving and how is that benefiting you?
Having the ability to deliver robust, contextual, and personalized messaging that utilizes our data and platforms allows us to connect with our banking clients exactly where they are in their journey.
Braze is an incredible tool that helps push our business forward.
What do you like best about the product?
I like the amount of product features that it has. It is a one stop shop for all mobile messaging needs exactly what is needed for our business
What do you dislike about the product?
I would like a unauthenticated customer solution/some sort of identity resolution.
What problems is the product solving and how is that benefiting you?
Braze is solving having multiple tools to achieve a unified client experience. Having all the channels in one allows for better cross channel journies, that wouldn't exist if we have mutiple vendors for multiple channels
Very capable tool for CRM needs
What do you like best about the product?
The canvas and campaign features. I also enjoy utilizing template features, as well as AI.
What do you dislike about the product?
Can sometimes be complicated/finicky. Not everything is intuitive.
What problems is the product solving and how is that benefiting you?
Comms and retention. Braze is a great tool to help get customers in the door and keep them around.
showing 181 - 190