Braze, Inc.
BrazeReviews from AWS customer
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Smooth Journey
What do you like best about the product?
Very versatile software, with smooth Journey capabilities
What do you dislike about the product?
Transaction date is not a part of Segment builder
What problems is the product solving and how is that benefiting you?
It is very simple to create user journey and personalizations for text and email by liquid
Braze review
What do you like best about the product?
different product features enhancing user engagement, UX and community
What do you dislike about the product?
that it is not a CDP and that Offerfit is an add on and not part of the package
What problems is the product solving and how is that benefiting you?
user engagement, personalization, and future proofing our retention strategy
I'm a product operations specialist who uses Brze regularly
What do you like best about the product?
Easy functionality but also deep dives into Data.
What do you dislike about the product?
Sometimes confusing. Save button not on email editing section. Also an easier way to pull user information and segmentation.
What problems is the product solving and how is that benefiting you?
Has streamlined our email management and made it easier to personalize our member experience.
Love Braze!
What do you like best about the product?
As a marketer the ability to easy build personalized messaging at scale
What do you dislike about the product?
Campaigns vs. Canvas - It's still unclear the value of one over the other
What problems is the product solving and how is that benefiting you?
Building HIPPA compliant personalized messaging to guide our members to make informed health care decisions
First few months positive
What do you like best about the product?
My team migrated easily in a few months. It is a huge program sending billions of emails. I was intimidated at first but Braze's team was very helpful in answering our questions and getting us sending. Deliverability has been better than before. Support has been great.
What do you dislike about the product?
The out-of-box setup was more intimidating than some platforms I'd used. The learning curve is higher than I am used to.
What problems is the product solving and how is that benefiting you?
We decided to create an in-house "decision engine" from a database of about 1,000 email creatives, and Braze was able to sync with this system and allow us to send efficiently to millions of users per day.
Easy to use, and great technical support when needed.
What do you like best about the product?
The canvas and user journey options are unbeatable. Braze makes it easy to meet the user where they're at with the correct personalized messaging. The technical and strategic support from the management team is super helpful and always willing to assist.
What do you dislike about the product?
The only downsides I've encountered are some delays in API triggered messaging as well as some large scale outages that have occurred within the last year or so
What problems is the product solving and how is that benefiting you?
Braze solves the problem of reaching out to potential churn users outside of the app experience. Using push and email to contact these users have allowed our app to continue to grow while meeting our retention goals.
A powerful platform with the right integrations
What do you like best about the product?
Braze allows us to do the majority of our messaging to users with a reasonably user-friendly interface. It supports a broad range of integrations with our data warehouse and other tools.
What do you dislike about the product?
Analytics and reporting can be limiting if your use case doesn't support integrating with the SDK.
What problems is the product solving and how is that benefiting you?
Braze allows us to segment our users and message them at certain points in their lifecycle, enabling us to increase activation, conversion, and retention.
Review on Braze
What do you like best about the product?
UI is easy to navigate and user friendly
Don't need to have knowledge in coding to create campaigns
Enjoy the canvas vs. campaigns option
Customer support has been nice
Don't need to have knowledge in coding to create campaigns
Enjoy the canvas vs. campaigns option
Customer support has been nice
What do you dislike about the product?
The dashboards aren't the most convenient or easy to use. It's very limited on the type of dashboards you can create and you constantly have to refresh it. You also have to reach out to support to get customer data which causes delay in troubleshooting issues.
What problems is the product solving and how is that benefiting you?
Ability to reach users at the right time using a set of triggers and personalizing content to specific profiles
Braze Review
What do you like best about the product?
The segment builder and Canvas tool is good
What do you dislike about the product?
I think the business model, specifically around data point consumption discourages integrating data that has yet to be proven as relevant. It would also be nice if csv's could be rolled back
What problems is the product solving and how is that benefiting you?
It's helping with enabling non-engineers to create segments and test/control groups
Braze is now a strong player for B2B businesses
What do you like best about the product?
Braze is staying up to date with the latest technology advances and keeping my team ahead in marketing. We love their personalization and new AI features.
What do you dislike about the product?
Small features can be missed such as not having folders. We also find testing emails can be tricky.
What problems is the product solving and how is that benefiting you?
We are now able to send millions of email to our customer list. We can segment, tag, create and personalize our emails to get better click through rates. We are also seeing a continual increase in revenue generation.
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