Braze, Inc.
BrazeReviews from AWS customer
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Braze
What do you like best about the product?
I like that the tool is very user friendly. The tech seems to be always adapting to the current climate. I enjoy that the product team and success teams are very attentive
What do you dislike about the product?
Lack of visibility in the user interface for webhook activity
What problems is the product solving and how is that benefiting you?
Customer Engagement, Personalization
Braze: Great for marketing!
What do you like best about the product?
My team just started using braze, and I primarily do data analytics out of it. I am impressed with how quickly our devs/product teams are able to spin up new canvases and direct traffic. I'm also interested in the Offerfit and Braze AI tools, but as we are still implementing, I can't leave a full review of them.
What do you dislike about the product?
As a non-marketing firm that is using Braze, there's definitely been a few instances where we haven't had the most aligned use cases. I feel as if this isn't a weakness of Braze, just a mis-alignment to an extent. Some KPI's that we track are longer than same-day or same-week, but some things (like intelligent selection) start picking winners and losers incredibly quickly.
What problems is the product solving and how is that benefiting you?
Braze is helping solve the problem of getting the right message to the right customer. In our legacy system, we had only three SMS texts sent on a stock cadance, and any variation was months of work. With Braze, we have rolled out over 40 messages dynamic based on customer information in a few months, with more to come.
It works
What do you like best about the product?
scalable
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What do you dislike about the product?
I don't dislike anything about braze so t
What problems is the product solving and how is that benefiting you?
our main marketing tool
Amazing
What do you like best about the product?
customer engement, segmenting audience .
What do you dislike about the product?
there is no call integration , only text, email, push notification and content card
What problems is the product solving and how is that benefiting you?
creating various text message variations, so users arn't getting same message each time also not through same channel
Powerful system & great team
What do you like best about the product?
The team at Braze goes above and beyond for their clients and partners. The system itself is truly enterprise level and very powerful. We routinely run large multi-channel campaigns with multiple connected content calls and the system keeps up. Lots of workarounds for custom work
What do you dislike about the product?
Training is annoying. I wish the system worked better for training team members. Some of the reporting is a little off and questionable. If using for SMS, you will need to be very very careful as to avoid duplicates (the system is Email centric)
What problems is the product solving and how is that benefiting you?
We're able to build and send campaigns effectively for the brands we work with
Strong Omni Channel Platform
What do you like best about the product?
It is a fast, Omni Channel Platform with good functionality. It knows who it is and provides rigorous support to its core functions. The interface feels light and responsive. Unlike SalesForce, which can be slow to load and often feels cumbersome, Braze offers a much more streamlined and efficient experience.
What do you dislike about the product?
The landing page feature seems to lack support for attributes and does not allow the use of liquid coding. But, in fairness to Braze, the feature was just released.
What problems is the product solving and how is that benefiting you?
Braze is allowing me and my team to get close to one-to-one communications with our customers and clients.
Slow and steady transformation.
What do you like best about the product?
Easily create canvases to target large groups of users at one time.
What do you dislike about the product?
Continual struggles with deliverability that we do not experience with other platforms.
What problems is the product solving and how is that benefiting you?
Showing us through A/B tests what our customers respond best to.
I'm a product manager working on optimizing CRM campaigns via automation and personalization
What do you like best about the product?
It's very user friendly, easy to navigate the interface
What do you dislike about the product?
Some of the data and reporting is a little tricky, particularly with canvases
What problems is the product solving and how is that benefiting you?
Braze enables us to reach out users with off-platform messages in an easy-to-set-up way
Clean and modern
What do you like best about the product?
Clean UI, easy to navigate and modern solutions.
Customer support is great and have great CSM's!
Customer support is great and have great CSM's!
What do you dislike about the product?
Really wish there was a sandbox environment beyond the Dev environment.
HTML / JSON editing windows are small and can't be expanded. End up doing all the work outside of Braze then copy it in
HTML / JSON editing windows are small and can't be expanded. End up doing all the work outside of Braze then copy it in
What problems is the product solving and how is that benefiting you?
Able to create semi-seemless customer journeys using canvas's
Amazing experience directly from Brazil
What do you like best about the product?
The content of the event and all the organization is perfect. The tool is really easy to use with a lot of options
What do you dislike about the product?
Yes, a lot of constraints and there is no global workspace where we can manage all countries we work with
What problems is the product solving and how is that benefiting you?
Personalization
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