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Braze, Inc.

Braze

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1,431 reviews
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    Hospital & Health Care

Braze is an amazing customer engagement platform for marketers

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Braze is such a powerful tool to be able to communicate and engage with your customers. What's most exciting as a marketer today is how cutting edge the technology is and continuing to look ahead to the future and capabilities. Being able to connect not only via email, SMS, MMS, but also website and social channels means you can easily interact with your customers and reach them in meaningful, powerful, customized and relevant ways.
What do you dislike about the product?
It can take a while to get up-to-speed on Braze's capabilities. Videos and visibility to easy resources for onboarding would be great.
What problems is the product solving and how is that benefiting you?
Connecting to patients in meaningful ways. Serving them content that drives conversion.


    Consumer Services

A seat at the table

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I like the functionality that Braze offers. I've used a lot of platforms before and Braze will be able to grow with the business. It creates a soild foundation for the marketing channels. It also has new innovative tools.
What do you dislike about the product?
Being able to understand it all and what works best for our team. Especially as these new products launch.
What problems is the product solving and how is that benefiting you?
Customer centric hub and an easier way to build and send emails.


    Claudia P.

Braze has a lot to offer the evolving world of CRM, AI and Martech.

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate the involvement and care of the team members at Braze we have in place today. They are top notch and always with me as we navigate this ever evolving space. Special shout out to Bobby L. Dylan C, Lydia, and Paul N! I also appreciate all the work that has been put into AI, though I would like to see more of it in canvas build.
What do you dislike about the product?
I feel like I had to fight for the team I get to work with at Braze today. Some special team offers don't have clear objectives and measures. Canvas methods of measurement has been impossible to understand for anyone outside of the CRM team and even for us it creates a challenge to do effective testing. Implementation updates don't have a map and it makes it hard on our team and Braze team to come together...though the Modernization team today (shout out to Steven and Jonathan) have started to change my mind on this potential.
What problems is the product solving and how is that benefiting you?
We are in a rebuild year. Right now we just broadcast our messages and the channels are needing changes BUT with the conversations of late I am hoping it will wow in the space of personalization to our customer.


    Martin v.

Accelerate mobile app engagement with Braze

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Ease of setting up campaigns, Liquid coding, Dashboard design, Real-time campaign reporting, journey creation and experimentation
What do you dislike about the product?
No mobile app wallet solution, this would be a great feature to further engage mobile app users
What problems is the product solving and how is that benefiting you?
Re-engage customers to drive conversions and offer awareness
Reduce calls / contact to the call center


    Derek M.

An absolute game changer!

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Braze has been an absolute treat to implement, right from day one the product and team have been so easy to work with and get support from. I use Braze every day for all things through our mobile app, from Push to Content Cards, Banners and In-app messaging. The integration has been a breeze and I'm so excited to grow out our use cases and create best-in-class customer experiences!
What do you dislike about the product?
I honestly have no notes - Braze has been an absolute game changer and I love the platform!
What problems is the product solving and how is that benefiting you?
Braze is solving the problem of not being able to get in touch with our customers from one of our highest traffic platforms.


    Nick J.

Productive tool if you put in the work

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Braze has helped us to understand our customer demographics to try to target offers to the correct audience. It has unlocked our ability to use creative strategies inside marketing instead of just blasting out communications and hoping for the best.
What do you dislike about the product?
There is not a simple way to allow franchise partners to access and use the platform for their audience without giving them more access than they need. If you need to limit the scope of some groups it is not a simple process.
What problems is the product solving and how is that benefiting you?
It is letting us send out offers to our guests. That is the most simple level, but still has the biggest impact.


    Maya V.

Easy tool to increase engagement

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
The software enables us to explore various approaches to boost engagement and gain deeper insights into our users. Braze supports us in assisting them more effectively.
What do you dislike about the product?
The interface may appear complex to a beginner.
What problems is the product solving and how is that benefiting you?
Braze helps to bridge the gap between users and our platform. As we gain more insights into our users, we are able to tailor our approach to their preferences, which in turn improves the effectiveness of our execution.


    Entertainment

Really convenient and makes a Markerter's life easier

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate the comprehensive suite of options and the range of technology available, as well as how easy everything is to use. I especially enjoy being able to target in real time and utilize segments to gain deeper insights into user profiles.
What do you dislike about the product?
The canvas building experience could use some enhancements. I would appreciate the addition of multi-select options, which would make it easier to edit or delete multiple components within a canvas at once. It would also be helpful to have improved copy functionality for components such as action paths.
What problems is the product solving and how is that benefiting you?
The ability to orchestrate complex user journeys and develop a comprehensive suite of marketing touchpoints is a significant advantage.


    Myles B.

I believe Braze is the best Customer engagement platform out there.

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I love the Canvas builder and how easy it is. Also, I love the Braze learnings.
What do you dislike about the product?
Could potentially run into a problem where the platform is trying to expand and add more features fast. Maybe take a step back and see what features are really being used.
What problems is the product solving and how is that benefiting you?
Braze is now solving the power of segmentation and we've successfully integrated Braze into our Product back end system, this unlocks sending scheduled promotions and messaging to almost 8 million members.


    Eithan K.

Love the UI, super user friendly

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
The UI makes it super intuitive for marketers to navigate through their workflows
What do you dislike about the product?
Integrations are lacking with some vendors
What problems is the product solving and how is that benefiting you?
Easy workflows through canvases to simplify complex engagements