Braze, Inc.
BrazeReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,432 reviews
from
External reviews are not included in the AWS star rating for the product.
Powerful CRM tool
What do you like best about the product?
Braze is a platform that is really useful especially when it comes to looking at the data. We were able to integrate Braze data into Looker while it has never been possible with Salesforce Marketing Cloud. I also like the custom events and properties features which allow understand customer behaviors and send them relevant communications.
What do you dislike about the product?
The documentation is not always very detailed. When we wanted to implement new custom events linked to Google Tag Manager, we had to figure it out ourselves which was quite frustrating.
What problems is the product solving and how is that benefiting you?
As a Marketing Analyst, I can really see a difference when analyzing CRM activities within Braze (as opposed to SFMC). Thanks to the numerous features available, we can really understand what is working and what is not.
Very good!
What do you like best about the product?
Of the multiple possibilities of filters and also of reports
What do you dislike about the product?
It remains to expand the analysis of false and human openings
What problems is the product solving and how is that benefiting you?
Email submissions and also notifications
Recommendations to others considering the product:
.
Extremely helpful tool for customer engagement.
What do you like best about the product?
The multi-step platform, canvases, create easy customer journey paths that can be triggered by customer actions. Easy to use, customize, and analyze results. Great tool overall.
What do you dislike about the product?
The customer support team is great, but the onboarding teams we have been matched with felt oftentimes redundant. It took longer to ask them a question than to go directly to support, which defeats the purpose. Most questions had to be escalated to support anyways.
What problems is the product solving and how is that benefiting you?
We lacked any communication strategy with customers prior to Braze. Braze has inspired a new, customizable, growing strategy to reach our customers where it makes the most sense during their joirney.
Great tool and great team!
What do you like best about the product?
- All communication channels in one tool
- Easy to use (also for beginners)
- Customer Success Managers are very knowledgable & friendly and make a lot of helpful suggestions
- The Customer Support team always replies very fast with good solutions
- Easy to use (also for beginners)
- Customer Success Managers are very knowledgable & friendly and make a lot of helpful suggestions
- The Customer Support team always replies very fast with good solutions
What do you dislike about the product?
- The reporting tool could be better
- Maybe there is a solution for easily showing all the steps in a canvas, instead of having to open each step to see what message/template is in there.
- Maybe there is a solution for easily showing all the steps in a canvas, instead of having to open each step to see what message/template is in there.
What problems is the product solving and how is that benefiting you?
- Building multi-channel user flows (without the help of engineering)
- Personalized messaging
- Personalized messaging
Great service, features and account management
What do you like best about the product?
The endless possibilities which Braze gives you at hand and the fact that you can build custom-tailored multi-platform user journeys.
What do you dislike about the product?
Data integration, UI and features like connected content and liquid code.
What problems is the product solving and how is that benefiting you?
Buildinh out gamification feature with 0 dev efforts - biggest benefit so far!
Email Marketing Manager
What do you like best about the product?
I love the system's easy-to-use interface. The Braze team is also incredibly knowledgeable and was extremely helpful throughout our migration and with month-to-month optimization suggestions.
What do you dislike about the product?
Not many complaints, honestly! Really enjoy the system.
What problems is the product solving and how is that benefiting you?
We really wanted to optimize our messaging and make them more dynamic. We definitely found space to do so with Braze, but our team has a lot of space to grow with Braze's capabilities.
A all-in-one CRM Marketing hub
What do you like best about the product?
Braze is a CRM marketing hub for all our CRM needs. We utilize Braze on our daily communication, user lifecycle journey, coupon strategy, and so on.
What do you dislike about the product?
The reporting feature could be more visual instead. Now the report builder can only export CSV and it is not very friendly.
What problems is the product solving and how is that benefiting you?
We're using Braze for all CRM channels. After implementing our automated user lifecycle journeys on Braze, we do see our user retention rate, engagement rate and conversion rate going up.
Excellent platform for multi-channel mailings
What do you like best about the product?
Account executives seek guidance regarding strategies to use and how to apply new features of the platform. It is very easy and friendly to use the drag and drop editor.
What do you dislike about the product?
The metrics could be more accurate when analyzing the conversion of an event. The ideal would be to be able to see the conversion separately for each event that is tracked.
What problems is the product solving and how is that benefiting you?
We can send through different channels from the same canvas. We can segment the bases by bringing events from other platforms. We get to know how our customers interact with the communications we send.
Recommendations to others considering the product:
-
Great product and service support
What do you like best about the product?
- Very intuitive campaign and journey-building tools. Liquid text used in campaign building is intuitive and quite powerful.
- Testing environment within the software and ability to do quick tests on our devices
- Very informative and interactive learning courses
- Great Customer support, account managers are very knowledgeable and always working to up your CRM game
- Testing environment within the software and ability to do quick tests on our devices
- Very informative and interactive learning courses
- Great Customer support, account managers are very knowledgeable and always working to up your CRM game
What do you dislike about the product?
- No comprehensive analytics and Data Visualization features covering not only CRM KPIs but business KPIs over multiple campaigns, journeys, time periods etc.
- Interface can get slow. Longer journeys take time to load and change.
- No support for WhatsApp yet
- Interface can get slow. Longer journeys take time to load and change.
- No support for WhatsApp yet
What problems is the product solving and how is that benefiting you?
Implementation of 360 strategies by deploying multi-channel journeys via Braze. This has led to better user engagement, conversion and retention.
Braze Quickly and Easily Allows for Segmented App Communication
What do you like best about the product?
I like how Braze allows you to target not only specific demographics of people, but also target when people should see it. Specifically, it allows for event and event parameter targeting. This means you can tailor people's communication based on the specifics of their interaction.
What do you dislike about the product?
I don't like how Braze's survey tool for in-app messages is only one question long and limits the type of question to either single or multiple choice quesion. This feature needs to be expanded greatly!
What problems is the product solving and how is that benefiting you?
We are trying to get specific communication to specific users at a specific time based on specific interactions. And Braze does this wonderfully without ongoing developer interaction.
showing 1,241 - 1,250