Braze, Inc.
BrazeReviews from AWS customer
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A platform with great support
What do you like best about the product?
The training documents have been extremely helpful for new users to get up to speed and become familiar with the platform. Also, the support team has been amazing a quickly and thoroughly responding to questions we have.
What do you dislike about the product?
Not everything can be viewed easy all within the Braze platform. Most items require having a connection to a third-party app or pulling data out of the system via API for analysis. This isn't necessarily a bad thing but can make it difficult to manage multiple vendors and have to go into multiple systems to get a complete picture.
What problems is the product solving and how is that benefiting you?
We've been able to build complicated user journeys across multiple channels to be able to reach our customers where they would like to be contacted.
The service we receive from the Braze team is super good! The attention is fast and very friendly!
What do you like best about the product?
I like that we can create different segments and event, and automate campaigns in real time. The service that the team gives us is really fast and very attentive (close).
What do you dislike about the product?
Something that we can improve is the negotiation of the incremental cost per MAU, since it is good to have more MAU's but every time they grow, it means a higher cost for us. We should have a lower cost per MAU the more we have of them. Another point is that Braze you have a Loyalty module /section and not CRM only.
What problems is the product solving and how is that benefiting you?
We challenge the Braze team to give us benchmarks with other countries in the region, it is important to always look at others as well. The more information you can give us about our brands in the region, will be better!
An essential platform for CRM
What do you like best about the product?
High-powered reporting, intuitive campaign/segment organizational tools, and next-level customer service.
What do you dislike about the product?
Looking forward to new template packages for channels like IAM.
What problems is the product solving and how is that benefiting you?
Turning vast quantities of customer data into personalized campaigns. Also, helps establish channel benchmarks and best practices in a consistently evolving digital environment.
I love the user interface.
What do you like best about the product?
The user interface is extremely user-friendly, I can easily figure things out myself, and if I can't, I know that our reps are always there to help.
What do you dislike about the product?
There are sometimes glitches that cause the changes you make to a campaign not to be saved, other than that not many major issues.
What problems is the product solving and how is that benefiting you?
Braze is a great marketing automation solution and having used Braze at different companies where I had the chance for both basic and advanced targeting depending on our company's capabilities, I was never disappointed.
Braze and their team are awesome!
What do you like best about the product?
Braze is very user-friendly and if I have any questions our CSM, Melissa, is always there to help!
What do you dislike about the product?
Some missing data analytic features could be improved.
What problems is the product solving and how is that benefiting you?
Quick building communications to reach our applicant and patient populations in multiple channels.
Recommendations to others considering the product:
Utilize the resources and learning labs available for quick answers and additional set-up, but if your CSM is a rockstart like ours, she's always happy to hop on adhoc calls or email us insights and instructions to make our comms the best!
Best CRM Platform + Customer Support
What do you like best about the product?
- Intuitive platform that can be easily picked up by the most beginner to advanced users
- Good amount of customization that allows for sophisticated, multi-channel marketing campaigns
- Strong segmentation capabilities
- Reliable and responsive customer support and account managers
- Good amount of customization that allows for sophisticated, multi-channel marketing campaigns
- Strong segmentation capabilities
- Reliable and responsive customer support and account managers
What do you dislike about the product?
- Needs more flexibility in implementing global message capping rules
- More intuitive tagging feature to manage campaigns
- Sometimes not flagging errors in campaign setup, segment, liquid code, etc., which would help in debugging
- More intuitive tagging feature to manage campaigns
- Sometimes not flagging errors in campaign setup, segment, liquid code, etc., which would help in debugging
What problems is the product solving and how is that benefiting you?
Sending personalized messages efficiently and at scale, across multiple channels and at the right customer touchpoints.
High powered platform, at a high price.
What do you like best about the product?
Great training, and documentation + User Interface
What do you dislike about the product?
Data event discrepancies, and expense for predictive tools
What problems is the product solving and how is that benefiting you?
Cross channel promotion. It's helping us communicate to our users across channel
I've used Braze to manage marketing campaigns.
What do you like best about the product?
It's relatively easy to create segments, custom audiences, custom attributes, and run large scale A/B tests.
What do you dislike about the product?
The cost of syncing new data has a relatively linear relationship with the volume of data.
What problems is the product solving and how is that benefiting you?
Manage marketing communication.
Meets our Needs
What do you like best about the product?
The ease with which we can execute multichannel campaigns.
What do you dislike about the product?
Nothing - the tool works as expected and executes our campaigns as we plan them.
What problems is the product solving and how is that benefiting you?
It is helping us to keep our customer's engaged and find value in our services
Braze is an essential part of our communication strategy
What do you like best about the product?
Braze is an easy to use and incredibly powerful communication platform that enables our complext daily sends while also letting us leverage advanced personalization.
Our day to day rep is responsive, thoughtful, and well versed on the platform, helping us make best use of Braze and guiding us through our myriad use cases. Tech support has always been fast and thorough.
Our day to day rep is responsive, thoughtful, and well versed on the platform, helping us make best use of Braze and guiding us through our myriad use cases. Tech support has always been fast and thorough.
What do you dislike about the product?
The reporting out of advanced features like canvases can be unintuitive. Sometimes metrics like primary conversion events may be counted one way on the canvas itself, then another in an engagement report. This may be nuance we don't yet have full training on, but self-serving these tools has proven challenging so far.
The fact that getting data out of Braze into our other systems is a monetized feature is a downside, especially given that sending data into Braze is a base platform feature.
The fact that getting data out of Braze into our other systems is a monetized feature is a downside, especially given that sending data into Braze is a base platform feature.
What problems is the product solving and how is that benefiting you?
As we work further toward personalizing all of our CRM touchpoints, Braze is well equipped to leverage our wealth of subscriber data.
Creating campaigns and canvases that use our data points is a very intuitive process.
Creating campaigns and canvases that use our data points is a very intuitive process.
Recommendations to others considering the product:
To make best use of this tool, make sure the data you collect is as robust as possible
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