Braze, Inc.
BrazeReviews from AWS customer
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I am a CRM Specialist and I utilize Braze throughout my entire work day.
What do you like best about the product?
I really like how easy and user-friendly the Braze interface is. The online education Braze provides to their users make it simple for them to be able to learn how to effectively use Braze.
What do you dislike about the product?
One thing I dislike about Braze is the frequent changes to the interface.
What problems is the product solving and how is that benefiting you?
Braze helps me be able to effectively reach my audience in numerous amount of ways while being able to personalize each message to each user based on the channel they most use.
The most marketer-friendly targeting tool
What do you like best about the product?
Braze canvas is incredible for journey building and orchestration. The campaign workflow is also very easy to use - even for areas of the business that are not CRM experts.
What do you dislike about the product?
The email template builder could be more user-friendly
What problems is the product solving and how is that benefiting you?
It is the primary tool we use to execute our CRM strategy and customer journey building
Generally happy
What do you like best about the product?
Multi channel journeys, it's easy to use
What do you dislike about the product?
Some functionalities missing on email, for example, 'view email in browser' function. Data point cost (makes putting data in to Braze and therefore using their AI functionalitites hard)
What problems is the product solving and how is that benefiting you?
Multi channel journeys, matching web and emails for example
It does what it's supposed to do!
What do you like best about the product?
I trust braze to do what we tell it to do. Never in my experience with it has it behaved in any way other than what I expected. I find canvases to be flexible and have been able to replace entire other expensive products with clever use of canvases.
What do you dislike about the product?
Braze lacks flexibility with connecting to external sources. Would love for it to kick off jobs on our backend independent of canvases or users. Wish it could consume a "feed" in csv format.
What problems is the product solving and how is that benefiting you?
The biggest problem braze solves for me is automation of our promotion engine. That benefits me by deleting a tonnnnn of manual work day in and day out.
Innovative growth
What do you like best about the product?
Braze is more than a email campaign tool. It is a customer engagement and enhancement platform that encourages marketers to get to know their customers as people
What do you dislike about the product?
There is a bit of a learning curve. Practioner certification exam questions are difficult to understand.
What problems is the product solving and how is that benefiting you?
There used to be a bottleneck in email template development, as we had to depend on engineers to find time in their roadmap for template creation. Now, with the ability to create a kitchen sink, anyone can build an email canvas without waiting for engineering resources.
Marketing Specialist
What do you like best about the product?
The constant evolvement and expertise in the industry makes me know that i'm staying up to date on industry trends and can trust that the software will help me do marketing the best.
What do you dislike about the product?
It was really hard for my company to onboard Braze with a lot of our data issues on our end (granted, it helped us recognize the problems), but it's intimidating and draining to tackle especially when you're first learning the software.
What problems is the product solving and how is that benefiting you?
Personalized marketing. It helps to tailor the journey for my users.
Braze is life-changing
What do you like best about the product?
Braze has truly transformed our business. The technology is both effective and intuitive, allowing us to connect with our customers more efficiently and at scale.
What do you dislike about the product?
The biggest challenge I've encountered with Braze is its documentation. Guiding our developers on what needs to be included during project scoping has been particularly tough. It would be incredibly helpful if there were a way to select the specific features we plan to use and have the relevant documentation automatically compiled for the development team. Currently, our developers must sift through all the available documentation and try to determine which options we want to implement. This process is neither straightforward nor centralized, making it more complicated than it should be.
What problems is the product solving and how is that benefiting you?
Braze enables us to use IAMs for targeted in-app or web placements, which helps us promote specific features and products. It also gives us the opportunity to expand our marketing channels, including push alerts, SMS, and soon, email. What I value most is the platform’s ability to trigger personalized messaging across different channels.
Let's talk Braze
What do you like best about the product?
Truthfully, it solves problems for our organization that we have let be a thorn in our side for too long. I think the ability to start to really hone in on the areas that make our outreach effective has been a huge win for us orginizationally. Looking forward to really dig into additional features we could be leveraging. Also, the Segment integration is a big one for us.
What do you dislike about the product?
Some of the documentation can bury the lede a bit. I believe there was one instance early on where we were setting up a canvas and didn't realize that we had a 24 hour waiting period once users entered the segment. When we went back and looked at the documentation it almost looked to be hidden in the docs as a small side note, but it caused a bit of a headache.
What problems is the product solving and how is that benefiting you?
Being able to reach customers based on true insights that our business cares about.
Integration has been a little tricky but excited about the potential!
What do you like best about the product?
The ability to segment our users based on behavior and the wide variety of channels to target users on
What do you dislike about the product?
Onboarding has been a little tricky but I think a lot of that has to do with our internal product team. We've had a hard time understanding exactly what we need from our product and data teams to get off the ground the way we want to.
What problems is the product solving and how is that benefiting you?
Helping us personalize our remarketing and reach users on more effective channels.
Braze does it all
What do you like best about the product?
Braze provides a wide range of capabilities and is constantly introducing new features. It makes creating customer journeys remarkably simple.
What do you dislike about the product?
There aren't many downsides to Braze. If I had to choose something, it would be some small inconveniences in building out canvases (ex. inability to copy multiple steps at once)
What problems is the product solving and how is that benefiting you?
Braze is bringing all of our business units together under a single platform, whereas before they were separated across different systems. It also provides significantly more options for personalization and ensures that each customer receives the most relevant message.
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