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Braze, Inc.

Braze

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1,435 reviews
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    Food & Beverages

It is easy to use and very clear. It has enabled me to easily communicate with customers

  • September 20, 2022
  • Review provided by G2

What do you like best about the product?
The testing function. I can send the intended communication to my team and keep them in the loop. The canvas feature is also another favorite feature.
What do you dislike about the product?
Errors are sometimes easy to miss when creating a launch and may take time to fix
What problems is the product solving and how is that benefiting you?
Braze is solving reach. I was trying to solve issues of getting across users with appropriate communications. Braze has helped me to increase my customer engagement and sales.


    Entertainment

Braze makes marketing easy

  • September 20, 2022
  • Review provided by G2

What do you like best about the product?
Braze is very user-friendly and doesn't require advanced technical know-how to get things done. Also, their support team is helpful.
What do you dislike about the product?
I think Braze's segment creation tool can be a little more robust. You can create a simple segment, but it's inflexible when you want to get a little more sophisticated with the different filters and conditions.
What problems is the product solving and how is that benefiting you?
Braze makes creating and sending emails, in-app messages, and push notifications easy. Some other CRM platforms overcomplicate the UI and UX, but Braze keeps it simple. No overthinking or doubting is required.


    Megan H.

Braze helps Vida Health hit re-engagement goals quarter after quarter.

  • September 19, 2022
  • Review provided by G2

What do you like best about the product?
Customer support is awesome. The ease of campaign and canvas tabs make creating content simple and I'm learning more through Braze's features everyday.
What do you dislike about the product?
The only downside is the site (or app) does crash pretty frequently.
What problems is the product solving and how is that benefiting you?
Braze helps us solve the issue of determining who to send communication to, when, and WHY. Thus helps our re-engagement strategy.


    Entertainment

Powerful & easy to use

  • September 19, 2022
  • Review provided by G2

What do you like best about the product?
The amount of features is incredible. Whatever you want to be able to do Braze can do it.
What do you dislike about the product?
The email tools are a little limited. They're perfect for simple marketing emails but limited if you're trying to do more.
What problems is the product solving and how is that benefiting you?
Braze helps us simplify the process of engaging with our users across multiple channels in an automated but personalized way


    Logan T.

Braze should be a need, not a want at companies that want to successfully market to their consumers

  • September 19, 2022
  • Review provided by G2

What do you like best about the product?
Braze allows our team to operate smoothly by automating push notifications, in-app messages, and emails. My favorite thing we have set up so far is our abandoned cart push notifications that include which merchant they started a checkout at!
What do you dislike about the product?
I prefer to use campaigns than canvass sometimes because I think the data tracks better, and its easier to send to different test groups but it is time-consuming when you have to create new campaigns for iOS vs Android, it would be easy we could just duplicate the campaign and then switch the platform to the other
What problems is the product solving and how is that benefiting you?
Braze allows us to seamlessly test different messages, designs, and price points. Since our Marketing team employee count was halved we have been even more productive in putting out content because of all the things we can do with Braze.


    Ankan D.

Onboarding experience was seamless

  • September 19, 2022
  • Review provided by G2

What do you like best about the product?
- Good response time of customer service team to queries
- Learning modules were intuitive and helpful
- Good functionality in terms of launching multi-channel campaigns
What do you dislike about the product?
- Customization of in-app messaging is lacking, need to imrpove
- You cannot push campaigns from staging to production env, that is worying
- The cloud infrastructure setup could have been much better
What problems is the product solving and how is that benefiting you?
Braze is helping me create a strong email marketing program, and automating the campaigns. I can achieve more with a lean team, and this impacts my doenstream metrics of MAU, activation, monetization, etc.


    Broadcast Media

Great solution to easily address complex campaigns to your customers!

  • September 19, 2022
  • Review provided by G2

What do you like best about the product?
Throughout the whole CRM team we love how easy it is to build segments and address them to our customers via several message channels. Especially features like the Drag & Drop Editor to build emails and the intelligent sending options boost our daily business and improve KPI.
What do you dislike about the product?
The reportings capabilities could be more detailled and the conversion attribution is not at the point we need it.
What problems is the product solving and how is that benefiting you?
It is the old CRM dream coming true: The right message at the right time via the right channel - Braze makes it happen!


    Niko K.

A great CRM tool

  • September 19, 2022
  • Review provided by G2

What do you like best about the product?
We use Braze at Zattoo for all our ad-hoc and ongoing lifecycle campaigns. It's a great tool with a plethora of functionalities that allow us to depict any scenario we'd like while seamlessly integrating with other tools in our tech stack.
What do you dislike about the product?
Some scenarios require a tech background or some further support from Braze tech reps in order to be realized.
What problems is the product solving and how is that benefiting you?
Our CRM is mainly focused on increasing the retention of our customers. We solve this by creating complex lifecycle CRM journeys throughout different CRM channels (such as email, IAMs, push, and content cards) that enable us better reach our users and thus fulfill our goals.


    Retail

Very good CRM

  • September 16, 2022
  • Review provided by G2

What do you like best about the product?
Canvas, email personalization and integrating Braze with a lot of nice external tools is what makes it one of the best CRM solutions so far in the market
What do you dislike about the product?
Braze sometimes limits some parameters and doesn't let it be configurable. Example: number of pushes sent per minute not less than 50
What problems is the product solving and how is that benefiting you?
Braze is responsible for all transactional and non-transactional communications with our customers


    Luis L.

Very good

  • September 16, 2022
  • Review provided by G2

What do you like best about the product?
Its intuitive. I had never worked with any platform of software to send pushes, but at the moment I started a few months back, I needed very little training and got started really quick.
What do you dislike about the product?
I wouldn't say I like the presets of Pacing. At some points, I would like to target fewer people or some intermediate values. Going from 50 to 100, to 500, to 1000. What if I wanted a more detailed experience? Target 850 pushes per minute, for example.
What problems is the product solving and how is that benefiting you?
Braze is helping us deliver pushes to users and keep track of information about the campaign's conversion. It's very handy to have all the information compiled into a report and even schedule it.