Braze, Inc.
BrazeReviews from AWS customer
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Powerful tool that has a few downfalls.
What do you like best about the product?
The canvas creation tool allows me to create a hyper-personalized user experience through segmentation and custom attributes and events. Others do not allow data to be logged and used in such an extensive manner. Not only can you customize triggers to send communications or use customized segments, but Braze has built-in ones that allow you to do so based on interaction with the communication. A/B testing features with intelligent sending allows the variant with the best performance to automatically start sending to users.
What do you dislike about the product?
The data and insights/metrics are not Braze's strongest suit as they log anonymous user profiles which distorts data that cannot be removed or prevented thus I cannot rely on it as a reporting tool. Braze does not clarify what everything means within the out-of-the-box insights, for example what is an MAU according to Braze, what is the definition of a session when it is logged. This makes understanding your data quite difficult nevermind the reporting of that data. A lot of it seems a bit inaccurate on dashboards. You also cannot create an automated email with performance insights to go out based on your conversion events. It sends out an automated performance report that cannot be customized and has data which is not very useful.
Templating is very rigid and it is hard to get the design exactly as you want it to be within the drag-and-drop editor. In-app messages and content cards are not very dynamic or have extensive design options unless you use HTML ones.
Templating is very rigid and it is hard to get the design exactly as you want it to be within the drag-and-drop editor. In-app messages and content cards are not very dynamic or have extensive design options unless you use HTML ones.
What problems is the product solving and how is that benefiting you?
Braze allows us to send personalised and customized communications that are scalable through the use of great segmentation, custom attributes/events and liquid personalisation within communication. It allows us to orchestrate how users are onboarded and engage with our app, driving meaningful conversions defined by us.
Best tool for lifecycle marketing
What do you like best about the product?
- All in one: segmentation, campaign building (both simple and complex), analysis of results
- It can be as simple or as advanced as you need it to be
- The community they've created. Whether you're a beginner or an advanced user, you'll find other people using Braze happy to help you with a question or simply to get inspiration from campaigns and use cases.
- It can be as simple or as advanced as you need it to be
- The community they've created. Whether you're a beginner or an advanced user, you'll find other people using Braze happy to help you with a question or simply to get inspiration from campaigns and use cases.
What do you dislike about the product?
- For more advanced design purposes (email, in-app messages), it's still not very intuitive, and you need coding, but they're improving this already with email & IAM block builders
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What problems is the product solving and how is that benefiting you?
Improving user experience through personalized and relevant communications. Being able to build multi-channel segmented flows based on user attributes and behaviours all in one tool.
Very user friednly
What do you like best about the product?
Love how user-friendly the UX is. And also Braze is always keep improving their product which keeps things exciting and allows for new ideas and improved ways of working
What do you dislike about the product?
There isn't anything I dislike. Sometimes the app freeze and is giving unexpected errors but it's not happening often so nothing that needs pointing out.
What problems is the product solving and how is that benefiting you?
Braze is helping creating smart customer journeys
Great engagement tool
What do you like best about the product?
the streamlined campaign creation process and the swift customer success team
What do you dislike about the product?
Some minor features and settings need improvement, such as setting company-wide sendout limit for email
What problems is the product solving and how is that benefiting you?
It helps you to retarget already acquired users (cheaper than acquiring new users) and gives you the proper toolkit to retain them in the most relevant way.
One of the best user engagement platforms for multichannel marketing.
What do you like best about the product?
- How sophisticated we can be when building the Lifecycle flows in Braze canvases.
- Email drag and drop
- Multichannel approach in single campaigns
- Email drag and drop
- Multichannel approach in single campaigns
What do you dislike about the product?
I would like to have:
- Better, more comprehensive reporting and be less dependent on the Data Science Team
- More predictions models, though Braze already has Churn and Purchase prediction models
- Some minor UX fixes
- Custom modals already integrated as templates next to native ones to have less dependency from Engineering
- Better, more comprehensive reporting and be less dependent on the Data Science Team
- More predictions models, though Braze already has Churn and Purchase prediction models
- Some minor UX fixes
- Custom modals already integrated as templates next to native ones to have less dependency from Engineering
What problems is the product solving and how is that benefiting you?
We have our product on Web and iOS and AND, and with the help of Braze we easily do cross-platform communication via all channels - push, modal, email, content cards.
Powerful platform with an easy learning curve
What do you like best about the product?
Braze's UI has to be one of the platform's most valuable assets. With Braze I can get an intern in here and train them on basic email/messaging construction in a matter of days, maybe a week tops. They have a host of integrations that make automation and segmenting your user base a breeze. If you have an idea for how to reach your users with owned media, Braze likely has a solution - I've yet to encounter something that I've wanted to do on email, sms, push, and been unable to create a campaign around that concept. The powers of this tool are more limited to your imagination rather than its own limitations!
What do you dislike about the product?
Some simple things seem to fall through the cracks in their platform. IE if you have a draft campaign that you want the devs to test out in the staging environment, there is no way to duplicate that campaign from your production drafts into the staging environment. If you change a daily campaign's schedule to run on a day that it wasn't initially scheduled for, it will not send out the day you made the change - it will only start sending on that day the following week. However, things like this are small, and most have minor workarounds if you know how to navigate the platform. Additionally, their in-app analytics could use a lot of work. This doesn't matter too much, considering we have tracking tags and integrations with our BI tool linked up to everything, but for a quick analysis of a campaign's effectiveness, I usually find myself getting answers from another platform like Google Analytics or Looker.
What problems is the product solving and how is that benefiting you?
Braze solves the issue that most people run into when their marketing stack gets to large - it consolidates owned media into one simple, easy-to-use platform. You can automate messaging, promotion, and transactions in Braze, saving you valuable time over competitors.
Powerful tool, needs more features and easy to use interface
What do you like best about the product?
The most powerful feature is the ability to attach webhooks to emails and push notifications. This allowed us to tie in a voucher/offer to the recipient account only preventing frauds.
What do you dislike about the product?
- The user interface needs to be more intuitive
- Reporting feature is very limited and restricting. Many reports had to be created manually or multiple reports had to be combined for a complete picture of campaign performances
- Ability to track conversion is limited
- Reporting feature is very limited and restricting. Many reports had to be created manually or multiple reports had to be combined for a complete picture of campaign performances
- Ability to track conversion is limited
What problems is the product solving and how is that benefiting you?
One platform allows all the CRM communications, email, push notifications, SMS and in-app banners. Giving cohesive and connected approach to campaigns. This allowed us to launch cohesive lifecycle comms for various segments.
Great product, awesome tech, great customer support
What do you like best about the product?
I love the canvas flow builder and the way multi-channel user/ activation journeys are built within Braze.
What do you dislike about the product?
Reporting within Braze itself is not very flexible, but currents allow you to connect to a third party tool.
What problems is the product solving and how is that benefiting you?
Braze reunites many different sofwares we used to run for our activation / CRM strategy. Having them in the same place allows us to build coherent user-journey and improve impact, reporting quality and ROI.
Super powerful tool
What do you like best about the product?
The canvas function is awesome, everything is possible and the only limit is your creativity
What do you dislike about the product?
Not always super user friendly at first. It gets a few weeks to really understand all features available
What problems is the product solving and how is that benefiting you?
We can create really complex cross channels user journeys with many sub cases and complex logics.
And almost everything you can think of is doable
And almost everything you can think of is doable
A good tool to follow-up the growth of your company
What do you like best about the product?
The canvas allows a huge freedome, especially the new canvas flow. (More clear and simple to use) The plateform has many liquid and personnalization possibilites.
What do you dislike about the product?
I think that is paintful to have only the user search one by one and not to be able to have an overview of the users.
Some technicals intergation are complicated for our data team. We have a complex business model (not selling product but services) and somethimes Braze is not fitting with our needs.
Some technicals intergation are complicated for our data team. We have a complex business model (not selling product but services) and somethimes Braze is not fitting with our needs.
What problems is the product solving and how is that benefiting you?
We have a huge data base with different users profile (we are a marketplace platform : customers & tradespeople) so Braze allows to send emails to those targets with a better strategy.
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