Braze, Inc.
BrazeReviews from AWS customer
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Easy to use, intelligent system with an extremely supported service.
What do you like best about the product?
Very easy to use and the user guides / Braze lab are a great way to develop skills and find answers in your own time.
What do you dislike about the product?
Reporting on data and exporting could be made clearer, usually requires a lot of editing to make the data visibly clear and appealing.
What problems is the product solving and how is that benefiting you?
Further development on IAM and deeplinking, this is helping to improve our IAM strategy and overall customer journey.
enjoyable networking event
What do you like best about the product?
Learning about business case studies on using Braze
What do you dislike about the product?
The background noise that was happening during sessions especially on the main stage
What problems is the product solving and how is that benefiting you?
Segmentation and the ability to trigger more than one campaign at the same time
helpful CRM platform for tracking user funnel progression
What do you like best about the product?
Customization options to track user journey.
What do you dislike about the product?
do not know if we're maximizing all Braze functionality.
What problems is the product solving and how is that benefiting you?
Understanding where our customers are in our onboarding process, being able to retarget cold leads.
Excellent tool to engage with customers and analyze your audience.
What do you like best about the product?
An excellent platform for notifying and sending notifications to your customers and prospects. You can automate a lot of complex user journeys using canvas flows, which is the best part. Seamless integration with multiple Martech stacks is a great feature.
What do you dislike about the product?
With a lot of data flow over time, the tool might feel slow at times. Also, while editing the campaigns or canvas, it does not autosave anything, so if you missed saving, your effort is lost.
What problems is the product solving and how is that benefiting you?
Braze is solving my customer engagement and retention usecase. I can engage my customers using Push, Email, In-app, SMS etc. At the same time, I can create reports and dashboards to have a clear visibility of my user behaviour.
The Rolls-Royce of CRM platforms
What do you like best about the product?
The user interface, the functionality incl. channels available in the platform, the segmentation capabilities, canvases that enable marketer to launch proper customer journeys rather than single campaigns
What do you dislike about the product?
One thing I don't love in Braze is the analytics part. It's not clear to me how conversion events match with the respective events in our data warehouse. I also think the UI of analytics could be a bit more intuitive.
What problems is the product solving and how is that benefiting you?
Customer journeys. Companies often don't understand what comms are going to their customers in which stage of their lifecycle. Braze makes it really easy to actually manage the customer journey for each customer lifestage.
The Braze marketing automation system offers a great support system and a wide range of options
What do you like best about the product?
Creating assets and user flows (canvases) is pretty straightforward.
What do you dislike about the product?
Some drill-down data is harder to export and analyze, so an analyst is needed.
What problems is the product solving and how is that benefiting you?
The Braze platform provides multiple channels for sending segmented audiences personal messages, including integration with the product and social media.
Really strong ESP
What do you like best about the product?
Really helpful account managers and are good at getting you added to early access for features you want regardless of the size of your business. Easy to use and good data model
What do you dislike about the product?
Could have better inductions when starting with a new channel as sometimes you have to work this out for yourself, but account manager usually can help its just that this can be different for every business
What problems is the product solving and how is that benefiting you?
Ability to send multichannel campaigns is much easier in Braze than any previous ESP I have used, journeys are very easy to create and flexible with what you can do with it
⭐⭐⭐⭐⭐
What do you like best about the product?
We love how quickly we can track conversion rates and total revenue from a campaign and the journeys we can promptly build off of customer purchase behavior.
What do you dislike about the product?
We haven't experienced any downsides yet.
What problems is the product solving and how is that benefiting you?
Braze is helping us target our messaging, so we don't over-communicate with our guests.
Braze Review Marketing
What do you like best about the product?
The best part about Braze is how versatile and robust the software is; it can provide high levels of detail for all campaigns running out of the program. i also appreciate how its customizable and can be helpful for both in-office communications and customer facing onces.
What do you dislike about the product?
What i dislike about Braze is that occasionally it will be confusing to attempt to do something. i also don't like how you cant delete users all you can do is change email.
What problems is the product solving and how is that benefiting you?
The problems that braze is solving in my opinion, are those that revolve around collecting data from the consumer to determine what types of campaigns work the best, weather it be email, sms, etc.
It's been an overall great experience to work with Braze in the last 6 month.
What do you like best about the product?
The upsides of using Braze is the professional Braze-team (Onboarding and success manager) who has helped us from day 1. It's a great user interface and easy to navigate.
What do you dislike about the product?
I would love to get more insights into performance on an overall level. Looking into a bigger group of mulitple canvas and ad-hoc campaigns, that we send to e.g. trial users.
What problems is the product solving and how is that benefiting you?
Journey building where we mix channels (Newsletter, push and in-app), performance overview and it's easy to scale to new markets, because we can just 'add' a new market to our existing set-up without having to stop them and loose historic data.
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