Braze, Inc.
BrazeReviews from AWS customer
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Unmatched Versatility Makes Braze a Playground for Innovation
What do you like best about the product?
How versatile it is. I've described it as a "playground" because it really seems limitless with the amount of levers you can pull to make things work the way you want. I've encouraged my team to tinker with all the different features and build a sandbox environment for themselves to get the most out of it. The versatility of Braze is truly unmatched.
What do you dislike about the product?
Load times. It eats up a ton of memory and creates a burdensome browser experience after only a few sessions. Constantly closing and reopening to refresh the processing speed.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to integrate our complex offer system and automate promo & message delivery. The benefit is time saved on manual execution.
Customizable Comms with Powerful Liquid Logic
What do you like best about the product?
I like the liquid logic we can use to customize comms
What do you dislike about the product?
sometimes the data analysis are incorrect
What problems is the product solving and how is that benefiting you?
The communication towards our app users, the building better digital comms and seeing how effective these are.
Braze helps you to create a full lifecycle experience
What do you like best about the product?
Braze is really complete in terms of features. It helps you to have an overview of your audiences, create special segments and create an effective cross-channel communications.
What do you dislike about the product?
Some of the reports are not very complete. If I want to generate a report by language or by country for my canvases, I have to do it manually.
What problems is the product solving and how is that benefiting you?
Triggered communication
Intuitive Engagement Tool with Room for Template Improvement
What do you like best about the product?
I love how Braze is super intuitive and connects effortlessly with our databases. It allows us to reach our customer base and engage with them regularly.
What do you dislike about the product?
I think the email creation process is lacking in templates and ingenuity. You guys should have a ton of data on what works and it would be awesome if those templates would just be available. Not easy because of the complexity of the data.
What problems is the product solving and how is that benefiting you?
Braze allows us to reach our customer base and engage with them regularly.
Unlocks Creative Experimentation with Ease
What do you like best about the product?
I really like the variety of experimentation that's made possible with Braze!
What do you dislike about the product?
I wish it didn't require opening several tabs in order to view several content blocks within a canvas, and that I'm not able to make a copy of an email that I built out in one canvas in order to add it to another canvas (this is usually for experiments where they need to be separated because the CCC in one requires a lower rate limit than the other).
What problems is the product solving and how is that benefiting you?
It's done a great job with allowing for clear experimentation across multi-channels!
Fast, Trustworthy, and Packed with Powerful Features
What do you like best about the product?
I like the key features it has, the Cross-Channel Messaging, the Data Platform, the AI capabilities. The fact that is very fast and trust worthy is a plus.
What do you dislike about the product?
Nothing, it is best as it is. Keep up the good work.
What problems is the product solving and how is that benefiting you?
The integration of the Push Notifications for all platform in one place.
User-Friendly Multi-Channel Platform
What do you like best about the product?
I like that Braze is user-friendly, with constant updates and new features that inspire new campaign ideas. It allows me to add custom attributes and custom events, integrating these with my app. The regular updates keep it always growing, which is something I appreciate. I also find the integrations very useful because I can use APIs with other services to get the information I need for personalization or targeting the right audience. It's great that I can track specific events and integrate with CDPs like MParticle or Segment to gather valuable data for my campaigns.
What do you dislike about the product?
A challenge I have is that I cannot see the unique values I have in my custom attributes or custom events. Not having a place to see the database and being able to query it with SQL feels sometimes like a black box. I need to check in many places if the value I'm using is the correct one. It would be easier if we could access the database from Braze itself. Also, for Braze initial setup is crucial to have an engineer or technical person who understands your data and the campaigns you want to build.
What problems is the product solving and how is that benefiting you?
Braze provides tools to personalize, customize, and use different channels in one platform, ensuring a consistent and impactful customer journey.
Exceptional Learning Portal Makes Braze Easy for Beginners
What do you like best about the product?
What I love best about Braze is the learning portal. As a newbie, understanding the platform seemed like attempting algebra as a 3 year old, but the learning portal & live trainings have made using Braze very easy.
What do you dislike about the product?
I just started using Braze for 5 months now. So, don't know yet what I dislike about the Braze.
What problems is the product solving and how is that benefiting you?
Currently, Braze is supporting our foundational engagement and platform readiness. While we are still in the CDI ingestion phase, the Inbox Vision tool within the email template builder has been instrumental in helping us test and optimize responsive email templates across devices and email service providers.
This reduces rendering risks, ensures consistency in user experience, and positions us for improved engagement when campaigns go live.
This reduces rendering risks, ensures consistency in user experience, and positions us for improved engagement when campaigns go live.
Flexible and Scalable, But Needs UI Refresh
What do you like best about the product?
I find Braze really flexible because you can go as basic or as granular as you want or need, making it scalable to my needs. Learning Braze was fairly intuitive and self-discoverable, and there's great documentation which makes it easy to learn. I like that you can just learn it as you go.
What do you dislike about the product?
I don't like the UI and UX for sure. It's very old and outdated, which made me trust the platform less initially.
What problems is the product solving and how is that benefiting you?
I use Braze for scheduling, audience segmenting, and shipping modals without engineering help, making it scalable to my needs.
Very user friendly and helpful
What do you like best about the product?
I like the inbox preview feature which avoids the need to 3rd part apps to verify email view in different email clients, the facilities with liquid and the tool that creates the syntax for you are very helpful as well as the fact that when you code you have the suggestions appearing under for different elements in html and liquid and the interface organization which is very user friendly
What do you dislike about the product?
Maybe put an explanation that if you want to create HTML blocks you need to create them as drag and drop elements instead of html ones if you want to reuse them in the future
What problems is the product solving and how is that benefiting you?
Right now we are implementing braze for the email marketing feature and later on it will be used for the push notifications as well
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