Labra AI Agent
LabraReviews from AWS customer
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A no-brainer for speeding up the Cloud GTM strategy
What do you like best about the product?
Labra's onboarding saves us a ton of time by streamlining the listing process and making selling automated. Labra helped us meet the Hyperscalers' compliance, technical, and integration requirements without needing to involve multiple internal teams or spend valuable hours digging through documentation.
Their team is easily accessible, very prompt in their responses, and resourceful in guiding us through a convoluted process. Listing on the Cloud Marketplace in just a few days is something we could’ve only dreamt of without Labra.
Their team is easily accessible, very prompt in their responses, and resourceful in guiding us through a convoluted process. Listing on the Cloud Marketplace in just a few days is something we could’ve only dreamt of without Labra.
What do you dislike about the product?
Nothing to dislike about Labra, their product and team have been the best choice for our Cloud GTM Strategy.
What problems is the product solving and how is that benefiting you?
Labra removed all the challenges in our Cloud Marketplace listing journey. They enabled effortless collaboration, easy visibility of marketplace offers, and improved our time to revenue.
No.1 choice for automating sales through AWS Marketplace & co-sell
What do you like best about the product?
Labra’s team has been great to work with since the beginning. Onboarding is straightforward; they were able to customize as per our needs, and their product was one of the few in the market that met our strict compliance needs.
There are plenty of automations available within Labra, making the co-sell, marketplace, and reseller management smooth. Our team has been able to prioritize new accounts, increase productivity, thanks to the time they got back after we implemented Labra’s.
Their customer success and product teams are always by our side and understand our goals, letting us focus more on our AWS GTM strategy.
There are plenty of automations available within Labra, making the co-sell, marketplace, and reseller management smooth. Our team has been able to prioritize new accounts, increase productivity, thanks to the time they got back after we implemented Labra’s.
Their customer success and product teams are always by our side and understand our goals, letting us focus more on our AWS GTM strategy.
What do you dislike about the product?
Sometimes syncing opportunities can fail, but not because of Labra's error; it is caused mostly by the Cloud providers' system, but the Labra team is quick to respond when we have any issue or help working with the Cloud providers' team to resolve them, even though it was not their fault.
What problems is the product solving and how is that benefiting you?
Labra has helped us keep pace with the latest AWS capabilities like linking offers and opportunities, adding Buy with AWS to our website, and many more! This helps us stay ahead of the competition and continue building a strong partnership with AWS.
Labra delivers scalable cloud revenue results without the complexity
What do you like best about the product?
Their products work even better than advertised, and the team is excellent at helping us with resolutions. Thanks to Labra, we’ve been able to integrate Marketplace, Co-sell, and Reseller operations, all into our CRM!
Sharing opportunities and offers in the thousands has been made super easy and streamlined with Labra’s CRM integration and automated workflows. We’ve seen our deal velocity increase, been able to minimize manual effort, and close bigger deals.
Labra’s CRM app is intuitive to use for our team. The onboarding experience was easy, and the process of updating opportunities is smooth.
Sharing opportunities and offers in the thousands has been made super easy and streamlined with Labra’s CRM integration and automated workflows. We’ve seen our deal velocity increase, been able to minimize manual effort, and close bigger deals.
Labra’s CRM app is intuitive to use for our team. The onboarding experience was easy, and the process of updating opportunities is smooth.
What do you dislike about the product?
There’s nothing that I dislike about Labra.
What problems is the product solving and how is that benefiting you?
We chose Labra for their seamless integrations and secure platform. Over the years, they’ve been innovating strongly, pushing boundaries, and building newer capabilities that hugely benefit complex enterprise use cases like ours.
Great Software thats allowed us to scale our hyperscaler mission
What do you like best about the product?
Labra has been critical to our operational success and scale as it relates to Amazon Web Services. The customization ability and support from their team allowed for us to work around our unique settings and build something that works. This product has helped us grow exponentially and reduce admin times
What do you dislike about the product?
No downsides noted while using the software
What problems is the product solving and how is that benefiting you?
Increased scale of cosell engagements with Amazon, reduced administrative time, & real-time syncing allowing our CRM to become single source of truth
Very Responsive and Provides Great Hands-on Support
What do you like best about the product?
The team is incredibly responsive and knowledgeable in helping us update our AWS Marketplace listings.
What do you dislike about the product?
At the moment, I do not have any dislikes for what I use from Labra.
What problems is the product solving and how is that benefiting you?
Labra team has been incredibly responsive and knowledgeable in helping us update our AWS Marketplace listings and navigate the associated processes.
Fast AWS Onboarding and Great Support
What do you like best about the product?
Labra's product was very easy to use and it shortened our listing approval on the AWS Marketplace. The support from the Customer Success team was amazing.
What do you dislike about the product?
The platform will say locked by another user of someone on your team is making edits. A bit annoying but not a deal breaker. I'm not sure if co-editing is on the roadmap but would be a nice to have.
What problems is the product solving and how is that benefiting you?
Labra enabled our organization to get listed on the AWS Marketplace way faster than if we did it on our own. Their teams knowledge helped us make edits to our listing and we got approved within 24 hours of submitting the listing to AWS for approval.
Reliable platform for Cloud Co-selling and Marketplace.
What do you like best about the product?
We have been using Labra’s Salesforce CRM Application for over two years now, and it provides exactly what we want the way we want it. Our teams can manage the complete Cloud Co-sell process without ever having to leave our Salesforce CRM, and it saves us plenty of time. Their support team is truly an asset to have by our side; they've helped us reshape our Cloud business and boost revenue with ease.
What do you dislike about the product?
None, but the speed with which they bring new capabilities, sometimes we need to catch up with them. It is a good problem to have, though.
What problems is the product solving and how is that benefiting you?
Labra saves our team several hours each week through automation and has helped us save on training costs. We’ve seen better engagement with Cloud hyperscalers' sales reps than ever before, resulting in revenue growth, all thanks to Labra.
Sales driven Cloud GTM platform
What do you like best about the product?
What I appreciate most about Labra is its ability to simplify and accelerate the entire Cloud Go-To-Market (GTM) process. The platform provides seamless integration with hyperscaler marketplaces like AWS and Azure, which significantly reduces the friction in listing, co-selling, and transacting cloud solutions. Labra's intuitive UI, automation of complex backend processes, and built-in visibility into sales pipelines make it an indispensable tool for both sales and operations teams. It’s not just a GTM platform, it’s a strategic enabler for scaling cloud revenue with precision and speed. Love the platform!!
What do you dislike about the product?
While Labra delivers significant value in simplifying Cloud GTM motions, there are a few areas where continued enhancements would make the experience even stronger. That said, the team has been highly responsive to feedback, and it’s clear that the platform is evolving rapidly based on user input.
What problems is the product solving and how is that benefiting you?
Labra is addressing one of the most complex challenges in cloud commerce: streamlining the Go-To-Market process across hyperscaler marketplaces like AWS and Azure. Traditionally, listing products, managing co-sell motions, and tracking pipeline progress with cloud providers required significant manual effort, lacked visibility, and created operational bottlenecks. Labra solves this by automating marketplace listings, simplifying co-sell collaboration, and providing a unified view of cloud revenue opportunities. This has directly benefited us by accelerating deal velocity, improving alignment with cloud partners, and enabling our teams to focus more on strategic growth rather than administrative tasks.
Labra - A great partner to get on the marketplace
What do you like best about the product?
The Labra team made the onboarding process seamless and easy to follow. They also found credit for us to leverage w/ AWS. They were responsive and having evaluated 3 different vendors, I left our discovery calls feeling most informed from my conversations with Labra.
What do you dislike about the product?
No complaints about working with Labra, our initial submission to AWS was rejected but Labra was able to quickly help us resolve why because of some specific language that we had submitted that wasn't allowed.
What problems is the product solving and how is that benefiting you?
Getting customers to be able to use their AWS credits as we grow our business.
Exceptional onboarding support for AWS Marketplace container listing
What do you like best about the product?
Labra combines a strong platform with an even stronger team. From day one, we felt fully supported. Parvathi, our Customer Success Manager, was incredibly proactive and ensured we were never left waiting. The onboarding journey can be long and complicated, especially for container products, but Labra’s team gave us clear instructions and full context at every step. Their support turned a complex AWS process into a smooth one.
What do you dislike about the product?
Nothing at all. It’s rare to find a product and a team that deliver so consistently.
What problems is the product solving and how is that benefiting you?
We needed to get our container-based product listed on AWS Marketplace, a process known to be tedious. Labra not only provided a user-friendly platform to manage the listing but also delivered continuous human support. Without their involvement, it would’ve taken us much longer and required more internal effort. Thanks to Labra, we’re now live, and would absolutely recommend them to any container ISVs considering AWS Marketplace.
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