G2 Launchpad
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Useful platform for software research
What do you like best about the product?
What I like best about G2 Marketing Solutions is how it really helps boost visibility and build trust with potential customers. The verified user reviews are super valuable because they provide real, honest feedback that resonates with people looking for a solution. I also love the comparison tools—they make it easy for prospects to see how we stack up against competitors. Plus, the lead generation features are really effective, especially when you integrate them with your CRM and marketing automation. It’s a great way to connect with the right audience and improve conversions.
What do you dislike about the product?
One thing I struggle with when using G2 Marketing Solutions is the challenge of consistently collecting reviews. It can be tough to get customers to leave detailed, honest feedback, and sometimes the process feels a bit cumbersome. Even though reviews are crucial for building credibility, it’s not always easy to encourage customers to engage, especially when they’re busy or don’t see immediate value in leaving a review. It’s definitely something that takes extra effort, and it can feel like a bit of a hurdle.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us get more visibility and trust by showing real user reviews. It makes it easier to reach the right audience and stand out in a crowded market. The comparison tools are also great for seeing where we stand and refining our approach, which ultimately helps us generate more leads and close more deals.
Surprisingly bad onboarding
What do you like best about the product?
G2 is prevalent in the market and presents as a great alternative to Gartner etc...
What do you dislike about the product?
The onboarding experience has been terrible. Missed calls, no point of contact, no guidance on integrations. I'm sure everything is quite easy once you are up and running but we've consistently had issues getting answers to questions from support which delayed our onboarding by weeks (if not months).
What problems is the product solving and how is that benefiting you?
Increased market presence and reviews.
G2 has been a great way to build trust and drive conversions
What do you like best about the product?
We've used G2 to build comparison pages and showcase customer feedback, and it’s made a real difference. It’s one of the few platforms where potential buyers are already in a research mindset, so being visible there really matters. The review content also gives us great material to reuse in other parts of our marketing.
What do you dislike about the product?
It took a bit of time to get used to the interface.
What problems is the product solving and how is that benefiting you?
G2 gives us a way to tap into social proof without having to chase down quotes or build case studies from scratch. It’s helped us fill a gap in the middle of our funnel, where prospects are actively comparing solutions but still unsure who to trust. Having a strong presence on G2 means we stay in the conversation and can guide that decision-making process more effectively.
The best of thoughts - not always smooth for the customer
What do you like best about the product?
The team is always very supportive and have great knowledge.
What do you dislike about the product?
That it is complicated and not smooth for the customer.
We often experiences hick-ups and nordic customers are not so keen on giving away lots of info to an american company. (And since T it's worse).
We would like to see improvements for the customer if we are to continue because not many are willing to go through the struggle.
We often experiences hick-ups and nordic customers are not so keen on giving away lots of info to an american company. (And since T it's worse).
We would like to see improvements for the customer if we are to continue because not many are willing to go through the struggle.
What problems is the product solving and how is that benefiting you?
We havent seen that good of results yet. But the badges used in marketing gives us good conversion.
Good support and provides insights on how we shape up against competitors
What do you like best about the product?
It gives us a good idea how we are shaping up against our competitors and we can be flexible with the level of incentive we want to offer. Support has always responded quickly when needed.
What do you dislike about the product?
Sometimes reviews from our customers get blocked or not incentivised and we have to follow up with G2 for this to be remedied. We have also had feedback from customers that leaving G2 reviews can be too long winded.
What problems is the product solving and how is that benefiting you?
Helps us with acquisition as we can point prospects to our reviews. We are extremely proud of them.
Genuine actionable insights
What do you like best about the product?
Buyer Intent is the shining jewel in G2's crown for me. I also get great use from the comparison reports.
What do you dislike about the product?
nothing, honestly. Keep up the solid work!
What problems is the product solving and how is that benefiting you?
Helping me identify buyers that are in market for our solution using Intent Signals.
A powerful tool to win prospects at the final stage
What do you like best about the product?
G2 is one of the most effective tools we use at the bottom of the funnel. It gives prospects clear, data-backed insights that show we’re a true leader in our space—without us having to say it ourselves. The comparison tables, rankings, and user reviews do the convincing. We use the Grid Report extensively for blog articles, PR, and to support key selling points on our website, such as platform security and support quality. The real-user testimonials also make for great, authentic social snippets. Compared to other analyst platforms, G2 feels more transparent and user-driven.
What do you dislike about the product?
There are a few pain points. Sometimes, the competitor categories and suggestions don’t match our real market landscape, leading to slightly misleading comparisons. We’ve also noticed that companies with bigger budgets can "buy" more reviews and artificially boost their profiles, even if the product quality doesn’t match. And while it’s great that we can respond to negative reviews, it's still difficult to manage ratings that are unfair or unrelated to the product itself.
What problems is the product solving and how is that benefiting you?
G2 helps us solve a critical challenge in the sales process: proving our value compared to competitors. Prospects often reach us with a shortlist of vendors, and G2 gives us third-party validation that builds trust. The platform helps us back up our key claims—like product quality, security, or support—with real user reviews and solid data. It’s also a great source of content: we repurpose G2 data for blogs, PR, and social media, turning user feedback into persuasive proof points that resonate with new leads. It keeps our marketing sharp and grounded in what our customers actually say.
Useful tools to market B2B software to your users
What do you like best about the product?
Being able to increase visibility to our audience and show off trust points for our company. Easy to use the tools and create content from.
What do you dislike about the product?
Some parts of the software aren’t intuitive and I think some of the reporting data should be included in freely accessible places and not expensive add ons. Customer support is a bit slow and been switched from account managers quite a bit.
What problems is the product solving and how is that benefiting you?
Showing off our trusted team and platform. Making us a standout option against competition so we can be part of key conversation with our prospects.
Great marketing solutions platform for B2B saas, but not entirely helpful for enterprise customers
What do you like best about the product?
G2 make it really easy to collect testimonials and customer feedback, and the giftcard incentives are sent very quickly once a review is completed. The badges given are great social proof and helps us stand out against competitors. Everyone I've interacted with at G2 has also been really lovely and super helpful. There will never be an unanswered email.
What do you dislike about the product?
For an enterprise company like ours, it's really hard to compete with more product-led companies, because they have so many more customers due to the nature of their business model. If there was a way of changing the algorithm to take this into consideration, I think we'd get more value from the platform.
What problems is the product solving and how is that benefiting you?
G2 is enabling us to generate social proof which is a critical part of the B2B buying process
Amazing for social proofing your solutions
What do you like best about the product?
It provides ready to use content for marketing purposes
What do you dislike about the product?
It can increase some of the customizability, like graphs, filters, etc.
What problems is the product solving and how is that benefiting you?
getting information about how our users are using our solutions, but also understanding how our competitors are doing as well
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