G2 Launchpad
G2Reviews from AWS customer
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External reviews
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Has resulted in some customers
What do you like best about the product?
We've had new customers come through based on G2 reviews.
We've also been able to gain much more detailed feedback with specific information on certain aspects of our approach and product which has been useful across multiple teams
We've also been able to gain much more detailed feedback with specific information on certain aspects of our approach and product which has been useful across multiple teams
What do you dislike about the product?
Quite pricey, and the ability to respond wasn't initially provided to me as the lead of customer facing teams and no training/guidance given.
What problems is the product solving and how is that benefiting you?
Customer acquisition and feedback
Essential for all Saas
What do you like best about the product?
I have found the use of Intents very useful.
What do you dislike about the product?
I haven't found anything that I can include among the things I don't like about G2
What problems is the product solving and how is that benefiting you?
Using G2 intentions helps me better understand some information about prospects and use it in marketing strategies
A Game-Changer for Website Tracking and Prospecting
What do you like best about the product?
G2 gives us direct visibility into who’s actively engaging with our brand, which is incredibly valuable for prioritizing outbound outreach. The intent data and buyer behavior insights help our sales team reach out with much more relevance and perfect timing. The platform integrates easily into our workflow, and the dashboard makes it simple to track key metrics without getting overwhelmed.
What do you dislike about the product?
While the data is powerful, it can sometimes be limited depending on the volume of G2 visitors in your category. We’d love to see even more granularity in user behavior insights. Additionally, onboarding could be a bit smoother for first-time users — a more guided setup experience would help.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us identify high-intent prospects who are already researching solutions like ours. Before using G2, our outbound efforts were more of a shot in the dark — now we're reaching out to companies that are actively exploring our category. This shortens our sales cycle, improves conversion rates, and helps us prioritize accounts that are more likely to convert. It’s taken a lot of guesswork out of prospecting and made our outreach smarter and more targeted.
Helpful insight
What do you like best about the product?
Lots of software available to view and very easy to sign up and leave reviews.
As a reviewer there are lots of reminders of things to consider and plenty of different ways to give opinions.
As a customer with software on the site the reports and opportunities to drill down into specifics as well as compare with competitors is very useful.
As a reviewer there are lots of reminders of things to consider and plenty of different ways to give opinions.
As a customer with software on the site the reports and opportunities to drill down into specifics as well as compare with competitors is very useful.
What do you dislike about the product?
It would be useful for general people viewing the site to be able to see the same information available as to the customers with businesses being reviewed, for example competitor comparison which shows not only the average rating but also the specifics for customer satisfaction scoring. It is solely the number of reviews that stops our company from being number 1 in our industry as every other satisfaction score is higher than all competitors, but for an outsider their higher scores would indicate more satisfaction with the software.
The admin side of the site is also a little difficult to use and sometimes confusing as the campaign balance, remaining balance and current balance all show different things, so more clarity on this would be useful.
The admin side of the site is also a little difficult to use and sometimes confusing as the campaign balance, remaining balance and current balance all show different things, so more clarity on this would be useful.
What problems is the product solving and how is that benefiting you?
Giving a view of many competitors of particular software all in one place rather than having to research hem all individually
G2 Crowd Review
What do you like best about the product?
The trustpilot for tooling. My go-to place to research and find a independent idea on tooling.
What do you dislike about the product?
Filtering to find the reviews is difficult to find accurate reviews for the region/market it is specific to.
What problems is the product solving and how is that benefiting you?
Finding feedback on tooling from a independent provider when investigating tooling.
G2 is a great platform for software buyers to learn about a product's presence and reputation
What do you like best about the product?
G2 helps software buyers understand the best products for different product categories with their category-wise ranking and grids. G2's strong SEO ensures that they almost always show up as the top search result usually when we are searching for the best products for the solution we are looking for - so this is a good space for our business to invest time and effort in to improve our leadership positions in different product categories.
Buyers can easily read the reviews of the products we are assessing to understand the pros and cons. They can look at feature scores, categories they are present on, resources and more helpful materials that help us decide.
Buyers can easily read the reviews of the products we are assessing to understand the pros and cons. They can look at feature scores, categories they are present on, resources and more helpful materials that help us decide.
What do you dislike about the product?
There needs to be a stricter measurement criteria for vendors to get the quarterly badges. Quarterly reports is also too much of an overkill considering the rankings don't change so drastically each quarter.
What problems is the product solving and how is that benefiting you?
1. Helping software buyers understand our product solutions faster
2. Sourcing user reviews to improve our product's reputation for it to act as social proof
3. The category-wise ranking helps us stand out amongst other competitors when we are able to bring in high-quality reviews
2. Sourcing user reviews to improve our product's reputation for it to act as social proof
3. The category-wise ranking helps us stand out amongst other competitors when we are able to bring in high-quality reviews
Important Platform for Customer Trust
What do you like best about the product?
Using G2 marketing helps get me the necessary pieces to build trust with my customers (e.g. badges based on reviews)
What do you dislike about the product?
The "decaying" of reviews from customers can be frustrating - it feels more related to G2 trying to get traffic, than my product.
What problems is the product solving and how is that benefiting you?
G2 help us build customer trust by consolidating our reviews into features and helping users online find useful information about our product
Easy to use and great exponation for our brand!
What do you like best about the product?
G2 marketing solutions is a great way for us to market our brand and get super valuable insights from our customers, to keep improving our product at the same time as we can optimize the things we need to develop further.
What do you dislike about the product?
Nothing I can think of. Maybe the UX can be improved a bit further.
What problems is the product solving and how is that benefiting you?
It's helping us creating relevance for our brand and find new interested prospects
A great review platform
What do you like best about the product?
We love G2 review feature, it allows us to easily reach out to clients to get honest feedback on our product and service.
What do you dislike about the product?
We had very limited success with the Marketing Intelligence platform and did not renew it for 2025.
What problems is the product solving and how is that benefiting you?
It is allowing us to reach out to clients regularly for feedback, it is also giving potential customers a platform to review current customer experience
Best tool to compare software and share insights
What do you like best about the product?
Apart from sharing reviews, you can also create personalized pages tailored specifically for each prospect—with the information and platforms that matter most to them. It’s a complete game changer.
What do you dislike about the product?
To be honest for far nothing, its an easy to use tool and im happy with it.
What problems is the product solving and how is that benefiting you?
By sharing tailored comparisons, it helps build trust in our company and highlights the unique value we offer compared to other players in the market.
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