G2 Launchpad
G2Reviews from AWS customer
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Driving reviews to improve our ranking as a leader
What do you like best about the product?
G2 is an intuitive online review software which is helpful for us in driving reviews and improving our reputation among our competitors.
What do you dislike about the product?
It would be nice to offer some different incentive options like charitable donations for our pubsec or finserv clients who have strict guidelines for accepting gifts.
What problems is the product solving and how is that benefiting you?
My company was going heavy in other online review sites and did not prioritize G2 for a long time. That ultimately made it so we were ranking much lower to our competitors because we simply didn't have enough review volume to accurately represent our brand. Now it is a priority to focus on driving reviews and we have ambitious plans to increase our review traffic to help us improve our rankings.
A much needed asset for any marketing team
What do you like best about the product?
The best part about G2 is the customer support provided. The G2 team dedicated to our product is not just responsive, but takes a vested interest in our product and GTM strategies; actively assisting us in taking advantage of all G2 marketing abilities. The ease of use is incredibly simple and user friendly.
What do you dislike about the product?
No current downsides. I have been an admin on a larger marketing team and a smaller, and have not run into any issues.
What problems is the product solving and how is that benefiting you?
Helps establish a centralized source of customer reviews, to have an understanding of customer sentiment, but also to leverage in marketing strategies.
Great peer review platform
What do you like best about the product?
G2 Marketing Solutions is a unique tool in the ever-evolving field of marketing due to its capacity to adjust to shifting customer preferences, technological advancements, and trends. Its adaptability enables it to continue being relevant and provide useful solutions throughout time.
What do you dislike about the product?
Clients may get dissatisfied if G2 Marketing Solutions' marketing techniques don't meet their goals or produce the desired outcomes.
What problems is the product solving and how is that benefiting you?
Getting the social proof our solution needs.
The G2 customer success team is top notch!
What do you like best about the product?
I find the G2 intent signals to be the most beneficial solution we currently utilize. They are ease to implement and use within the vendor portal. As a sale tool for prospecting you truly can't beat it!
What do you dislike about the product?
It can be difficult to keep content fresh with the quarterly updates to new badges published. Would recommend switching to a bi-annual badge release calendar.
What problems is the product solving and how is that benefiting you?
Solving the problem of finding potential new customers who have true intent to buy.
Very Intuitive & Helpful Platform
What do you like best about the product?
I really like using G2, specifically for the review generation component. It makes it really easy to send customers incentivized review requests and we have a much higher review response rate vs. other review sites. It's also really easy to implement within our organization and to get additional MQLs from the platform.
What do you dislike about the product?
The only thing that I don't really like is that it some leads don't directly integrate.
What problems is the product solving and how is that benefiting you?
Review gathering is definitely tough with our customers and it's helped ease that by just being able to send out emails to customers and gather reviews.
Great platform to get in depth user and market insights
What do you like best about the product?
I like how easy and intuitive is the platform to use. You can list your product and create an in depth profile, collect references and leads. The review generation capabilities are great and G2 provides various channels to do so. The CSM's and account owners are always propmt to respond to anything. The reports generation and badges let you understand the competitive market and tweak your offereings based on it. Highly recommend!
What do you dislike about the product?
The reviews generation sometimes maybe not very genuine. Its is all about quantity and less about quality and in between that the authenticity of the review is sometimes lost.
What problems is the product solving and how is that benefiting you?
gives a detailed analysis of the competitive market and helps generate reviews from customers
Easy way to ask your customers what they think
What do you like best about the product?
Good support and suggestions to boost our visibility from our Account Manager. Admin portal is easy to use and shows some useful data.
What do you dislike about the product?
Not easy to see all companies who feature in a higher position than us in the category league tables in the portal unless we're 5th or higher (eg where we're ranked 8th, I can see the top 4 ranked companies followed by us, but not who's 5th-7th)
What problems is the product solving and how is that benefiting you?
Helping our online visibility for potential customers
Great tool for customer insights
What do you like best about the product?
The simplicity of capturing customer reviews and VOC insisght is highly valuable, as our customers have many competing prioroties in their day. The interface and UX is simple on both ends - for reviewers and account admins. G2 offers robust analytics from review campaign data to buyer intent, and I appreciate the ability to input custom questions to gather additional decision-making data from our customers.
What do you dislike about the product?
The review approval process is a bit rigid. I'd appreciate the ability to review/approve/dispute reviews on our end, like we have with some other peer insight platforms.
What problems is the product solving and how is that benefiting you?
G2 is helping us solidify our reputation in the market as more and more cusomers turn to peer review sites. The ability to gain customer insight and identify customer for advocacy opportunities has been a huge bonus.
Lots of opportunities to benefit from reviews!
What do you like best about the product?
What I like best are the various ways to promote ones reviews. Reference pages, testimonials, widgets, etc. Getting reviews seen beyond the G2 site as well as on it is what turns the dial.
What do you dislike about the product?
Because it's a robust platform, there are many features and it can take a while to learn to navigate quickly and easily.
What problems is the product solving and how is that benefiting you?
Helping us generate more product reviews and improve our ranking among competitors. And helping us amplify the value of the reviews by sharing them beyond G2.
intent signals for LinkedIn for paid ad audience development plus Slack integration
What do you like best about the product?
Integrations with tools we already use; intent signals against poor reviews for competitors
What do you dislike about the product?
Not enough granularity to weed out the mostly junk signals we get; i.e "property managetemnt' software when we need "commercial property management'
What problems is the product solving and how is that benefiting you?
none yet
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