G2 Launchpad
G2Reviews from AWS customer
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Simple setup, great tool for high volume customer companies
What do you like best about the product?
Great to be able to set up your profile so simply and have it integrate with our HubSpot CRM.
What do you dislike about the product?
The UI of managing your profile's campaigns is fiddly.
What problems is the product solving and how is that benefiting you?
Showing G2 users we're a trusted software implemenration partner.
Good value for ABM teams, less so for others
What do you like best about the product?
In-market account lists and alerts were very helpful for managing SDR pipelines, but the data gained isn't worth building an entire ABM strategy on - it can be a good supplement to existing strategies. G2 was very straighforward to integrate to our CRM systems too, and our marketing team members didn't have any issues using the tool.
What do you dislike about the product?
With the rise of AI search, traffic to G2 is dwindling and therefore in-market accounts seem less available than before. This hasn't yet changed G2s profict offering or how much they charge for it.
What problems is the product solving and how is that benefiting you?
G2 helps us maintain a good brand presence on their site and the reviews generated on G2 give our product at a positive perception when compared to our competitors, we get really cool badges too!
Enhanced brand visibility
What do you like best about the product?
I like G2 Marketing Solutions because it helps enhance brand visibility and trust by leveraging real user insights. The platform’s user-friendly interface and robust analytics help me measure performance and make data-driven decisions, ultimately driving more leads and improving brand visibility. It's an invaluable resource for any B2B marketer looking to stay ahead.
What do you dislike about the product?
The old badges design, thank god they re-designed them.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions solves the problem of gaining authentic customer insights and leveraging them to build credibility and trust. By providing access to real user reviews and feedback, it helps me understand what resonates with my target audience and how to refine my messaging. The platform also tackles the challenge of identifying high-intent buyers and generating qualified leads. This benefits me by allowing me to optimize my marketing efforts, improve decision-making, and ultimately drive better results in terms of brand visibility, engagement, and conversions.
Honest and Detailed Review
What do you like best about the product?
"G2 Marketing Solutions provides valuable user insights, real reviews, and strong lead generation, helping businesses build trust and credibility."
What do you dislike about the product?
"The pricing can be high for small businesses, and filtering genuine leads from general traffic can be challenging."
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps increase brand visibility, generate high-quality leads, and build trust through authentic user reviews, leading to better customer engagement and conversions.
Great platform for exposure!
What do you like best about the product?
I think it's great to gain exposure in different countries and categories.
What do you dislike about the product?
It's hard for us to see when leads are coming from G2. Also the price increase was tremendously for small businesses like us.
What problems is the product solving and how is that benefiting you?
It gives us exposure in different markets and categories and a great overview what the competition is doing.
G2 makes it easy to engage with our wider customer community
What do you like best about the product?
What I like best about G2 Marketing Solutions is their ability to provide reliable, data-driven insights that help us make informed marketing decisions. The platform's user-friendly interface and comprehensive customer reviews make it easy to assess software solutions and understand real user experiences, which ultimately supports our strategic planning and campaign execution.
What do you dislike about the product?
Sometimes I find that the account management team is far too busy with other customers to properly and in a timely fashion answer any issues that may arise..
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us effectively engage with our larger customer base by providing a platform where users can share authentic feedback and insights. This enables us to better understand customer needs, identify trends, and showcase positive experiences, ultimately strengthening customer relationships and building trust within our community.
So far so good but not a ton of volume
What do you like best about the product?
Easy to use and understand capabilities.
What do you dislike about the product?
So far impressions/clicks/leads are minimal
What problems is the product solving and how is that benefiting you?
Helping with bottom of funnel credibility
Perfect Platform for all
What do you like best about the product?
G2 Marketing Solutions stands out for its data-driven insights and real user reviews, making it easier to choose the right marketing tools with confidence. The most helpful aspect is its comprehensive comparisons and detailed customer feedback, which save time and reduce guesswork. The biggest upside? Transparency—you get unbiased insights, real-world pros and cons, and verified user experiences to make informed decisions. It’s a game-changer for businesses looking to optimize their marketing tech stack efficiently!
What do you dislike about the product?
One downside of G2 Marketing Solutions is that some reviews can be biased or lack depth, making it challenging to get a fully accurate picture of certain products. Additionally, while the platform offers a wealth of data, filtering through extensive reviews to find the most relevant insights can be time-consuming. Another limitation is that smaller or newer software solutions may have fewer reviews, making it harder to compare them against well-established competitors. However, despite these challenges, G2 remains a valuable resource for informed decision-making.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps solve the challenge of finding the right marketing tools with confidence by providing real user reviews, side-by-side comparisons, and data-driven insights. This eliminates the guesswork and reduces the risk of investing in ineffective software. It also helps streamline vendor selection, saving time and resources by offering transparent feedback from businesses with similar needs. Ultimately, it ensures smarter decision-making, leading to better marketing performance and higher ROI
Great for improve visibility on share of SERP
What do you like best about the product?
Possibility to outperform competition form a visibility perspective
What do you dislike about the product?
Price is not flexible based on traffic per category
What problems is the product solving and how is that benefiting you?
We’ve successfully increased visibility for our clients by leveraging G2, where their prospects often turn for decision-making. In many cases, competitors had the edge in both review volume and ranking—but by using G2’s marketing solutions, we were able to challenge that advantage and drive significant improvements.
Self-Serve, Limited Options
What do you like best about the product?
Biggest positive is getting in front of prospective customers when they are actively evaluating vendors.
What do you dislike about the product?
Limited options for promotion; schedule of promotions does not align with calendar year.
What problems is the product solving and how is that benefiting you?
We are leveraging G2's promoted listings to drive visibility amongst bottom-of-funnel prospects.
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