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Heap

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External reviews

1,080 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Titus M.

helps businesses understand user behavior and improve their products

  • June 30, 2025
  • Review provided by G2

What do you like best about the product?
Heap's visual analytics tools make it easy to analyze user behavior and identify areas for improvement
What do you dislike about the product?
With Heap's automatic event tracking i feel overwhelmed by the amount of data collected
What problems is the product solving and how is that benefiting you?
Heap helps my businesses understand how users interact with product or website, identifying areas for it’s


    Internet

Great AI Copilot Powered Analytics Tools

  • June 24, 2025
  • Review provided by G2

What do you like best about the product?
I really how easy it is to generate reports and analyze data. You can create dashboard with ease and share public links as well for stakeholders who don't have access to Heap workspace. I really the AI Copilot they have, it reduces huge number of clicks if I want to analyze some data by just asking the Copilot.
What do you dislike about the product?
Sometimes filters options are confusing and not intuitive.
What problems is the product solving and how is that benefiting you?
It helps us analyze our product usage data. It has dashboard, segments, AI Copilot which makes it much more user friendly.


    Events Services

Heap is just another level of product analysis

  • May 30, 2025
  • Review provided by G2

What do you like best about the product?
The fully customized events structure that allows us, as product folks, to have. I'm also a big fan of the live events data feed, where we can look at the events in real time and filter the session in prod with our own IP. It seems that it was made by engineers who understand. product needs.
What do you dislike about the product?
I'd focused more on improving the reporting table outcome so users can have more freedom to select the segments or events directly on the table, without having to refresh the query all over again.
What problems is the product solving and how is that benefiting you?
Hepa gives users a total different set of product analytics capabilities that other competitors don't. For example, the seamless integration with our data warehouse makes it possible to cross analysis in one single platform, without haveing to work with multiple connectors.


    Computer Software

Price is what you pay. Value is what you get.

  • December 22, 2024
  • Review provided by G2

What do you like best about the product?
Intuative UI, the new AI tool is really awesome
What do you dislike about the product?
missing features comparing to competition. horrible support since it was moved to the east (I guess it happened post the contentsquare acqusition)
What problems is the product solving and how is that benefiting you?
getting analytics about my product


    Mitali C.

Easy to use analytics tool

  • December 10, 2024
  • Review provided by G2

What do you like best about the product?
Very easy to use and implement
Has a lot of features to analyze the data effectively.
What do you dislike about the product?
Nothing as of now. Will update if anything comes up
What problems is the product solving and how is that benefiting you?
It helps you to analyze product related data which can further help to make product related decisions


    Harshith Bejjam

Provides the availability of defining events, but there could be advanced UI features

  • August 04, 2024
  • Review provided by PeerSpot

What is our primary use case?

We use Heap to create user metrics, and track page visits, feature usage, and user workflows after engaging with features.

What is most valuable?

The product's most valuable feature was the ready-made availability of defining events, creating visuals, and storing the data in the database.

What needs improvement?

The product could benefit from more advanced UI features. Additionally, onboarding new users could be improved by providing a weekly workshop or certification program on how to use and implement it. 

What do I think about the stability of the solution?

The product is generally stable, but the billing can be heavy based on usage and requires monitoring to control costs.

What do I think about the scalability of the solution?

The platform is used widely across our organization and can be scaled to accommodate various teams, particularly the product and customer engagement teams.

How are customer service and support?

The support team helped create events, name them, label data, and establish workflows. However, their response time could be improved.

How was the initial setup?

The initial setup process was straightforward. 

What about the implementation team?

We implemented the product in-house, and the support from the Heap team was instrumental in the initial setup.

What was our ROI?

The product generates a good return on investment. 

What's my experience with pricing, setup cost, and licensing?

Heap's pricing can be heavy according to the usage and requirements for control billing.

What other advice do I have?

I would advise potential users to try a demo account to get a holistic view of how they can implement their solution on Heap. This will help determine if it solves their use case.

I rate the product a seven out of ten. 


    Janelle Block

Monitors testing activities and perform roadmaps and ad-hoc requests

  • July 30, 2024
  • Review provided by PeerSpot

What is our primary use case?

I use it within our AB test to monitor testing activities and perform roadmaps and ad-hoc requests.

What is most valuable?

It is supporting the development of a self-service model. For example, I worked with many business owners, including marketers and product marketers, who weren't as skilled in creating reports and analyses. With Heap's detailed but manageable training videos, they can complete the training in about two hours.

I would then meet with stakeholders to offer tips and demonstrate the visualizer. This approach enabled me to implement a self-service model effectively, allowing them to handle basic reporting independently.

What needs improvement?

From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.

For how long have I used the solution?

I have been using Heap for over a year.

What do I think about the stability of the solution?

It's highly dependable. They're very communicative and constantly updating.

I rate the solution's stability an eight-point five out of ten.

How are customer service and support?

Support is top-notch.

How was the initial setup?

The initial setup is not complex. You need light dev support, and it will not take more than six weeks to complete.

What was our ROI?

It's worth the money.

What's my experience with pricing, setup cost, and licensing?

It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.

What other advice do I have?

Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design effectively supports a self-service model, making it feasible for users to manage on their own

Your data is only as good as how well you maintain it. If you want to keep a lean development team, you must invest in the right tools. In some business situations, where the team is small, and there is limited support for analytics, a highly effective tool is crucial. It is one of the fastest tools I've used for gaining insights without spending excessive time chasing data. I've resolved most issues on my own in a reasonable timeframe, improving the speed of servicing requests.

Given its effectiveness, especially for teams with constraints, it's a worthwhile investment if you need a powerful tool that delivers insights quickly. Heap's recent acquisition by ContentSquare adds to its value, providing extensive integration options. Additionally, tools like Optimizely enable real-time testing and monitoring, helping to address common issues with testing programs, such as delays in analysis. This ensures that insights are surfaced and shared efficiently.

As long as the backend data is properly tagged, a layperson seeking data can access insights quickly. They can generate reports and find the information they need within minutes.

Overall, I rate the solution an eight-point five out of ten.


    Anil Kumar Shrestha

Helps to debug issues quickly

  • July 16, 2024
  • Review provided by PeerSpot

What is most valuable?

We've been using Heap for some time, mainly to understand how users interact with our application and identify the most important features. Our product owner finds it valuable for this purpose. As a QA team, we use Heap's session replay and event capture features to debug issues our customer support team reported. When a support ticket comes in about a bug or issue, we review the session replay and event logs to see how the user encountered the problem and where the error occurred. This has been helpful for us.

What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful.

I can describe how data visualization tools have impacted our decision-making process from a QA perspective. These tools have helped show us how users are interacting with our product. This allows us to focus on creating more user-centric test cases. We can see which features are used most and focus our testing efforts there.

However, for more detailed information about data-centric decision-making, it would be best to contact our product owner. We're primarily using these tools for test case development and to guide our development process.

Before using the tool, we faced challenges when clients reported bugs. It was hard to replicate issues because clients didn't share exactly how they used our application. It would take us one or two days to replicate the problem four or five times. This was frustrating for us.

After integrating the solution's analytics, we bought their session review feature. This was very helpful for debugging. We could check exactly what the client did, making it much easier to reproduce and fix issues. It significantly improved our ability to respond to bug reports.

What needs improvement?

Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging.

What do I think about the stability of the solution?

I haven't faced any issues with the solution's stability. 

What do I think about the scalability of the solution?

The tool is scalable but depends on memory optimization. It's very good for our admin project and some other projects—we've had no problems. But it's very slow when we have a live event, and I try to check the data in Heap. The data comes in after a delay. I expected it to be real-time, but it's a bit slower. My company has two users. 

How are customer service and support?

I haven't contacted the tool's customer support yet. 

How was the initial setup?

The tool's deployment and integration is easy. You just need to define what needs to be integrated. 

What's my experience with pricing, setup cost, and licensing?

The solution is expensive. 

What other advice do I have?

I would recommend Heap to others. I'd advise them to try it and see how it integrates with their application. It's worth testing for a few months to see the benefits.

My advice about Heap is that it can boost your understanding of how users interact with your application. It gives you insights into how your product performs in terms of external quality.

The tool is also really helpful for customer support and QA teams. It allows them to debug issues much more quickly. I rate it an eight out of ten. 


    Kanhaiya Kumar

A solution similar to Google Analytics with more features but has high pricing

  • July 11, 2024
  • Review provided by PeerSpot

What is our primary use case?

I used the solution for implementation, debugging, and Q&A.

How has it helped my organization?

When I started, I was very new to that. So, I went through the first requirement to understand how it would be helpful for the implementations and the data analytics we needed to capture. It was related to financial matters, specifically a BFSI project I was working on. We wanted to understand how the form journey in Heap started and how the cross-platform journey functioned. This presented some challenges, but we addressed them step by step. We also took some help from the Heap teams and reviewed the documents their support team provided. Through this, we analyzed the cross-channels and user behavior on the website and how the platform operated across different devices.

What is most valuable?

It's similar to Google Analytics, and there are more facilities here. You have more navigation. You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey.

We can understand the customer journey. You can explain the customers' behavior, where they are engaging your product, and where they are engaging with your mediations on the website. This will give you optimistic insights to make decisions about your product journey.

What needs improvement?

The solution could be cheaper.

For how long have I used the solution?

I have been using Heap for one year.

How are customer service and support?

Support is good because every team has some capabilities. Their product is reliable, and we use it successfully. This implies that they are capable of providing support. Secondly, the frequency of contact is important. However, if we have a higher number of tickets, there are delays. There is always a ticket queue, and priorities must be assigned. Once priorities are set, they can provide solutions because every ticket has its level of importance. 

How was the initial setup?

The initial setup is easy. The prerequisites are basic HTML, CSS, and JavaScript.

What's my experience with pricing, setup cost, and licensing?

It's more expensive. However, it also provides a free version. It depends on each, such as how the customer is trying to use it and the plan's actual benefits. Heap has multiple plans. You can start with the KeyOne, and it depends on the users. You can upgrade yourself on the placement.

What other advice do I have?

There were associated technical managers who helped us with data synchronization. For example, if we wanted to get data from Heap to our internal sources, such as Google Cloud, we used tools like Alteryx. These managers assisted us with pulling the data via APIs or other necessary methods.

It is pretty easy, and anyone can use it. It is focused on healthcare products, e-commerce products, and the BFL Five project. Additionally, it can provide product details. Some SaaS companies are also using this product.

I recommend the solution.

Overall, I rate the solution a seven out of ten.


    Mark K.

Autocapture is awesome

  • July 09, 2024
  • Review provided by G2

What do you like best about the product?
Heap Analytics' autocapture and post-capture event definition combine to enable us to capture everything up-front and to only making the investment to categorize user events that are actually business-significant. This lets us defer investment or even eliminate investment in defining events. It also enables us to avoid the expense of having valuable developer time taken up inserting event capture code throughout the front-end codebase.

The business value of putting the event definitions and taxonomy in the hands of both our Product Manager and Customer Experience Managers has revolutionized the User Analytics and Product Analytics functions in our company. The value of the freed-up opportunity cost to engineering is multiplicative because it really lets engineering focus on development of customer features instead of being distracted by the cross-cutting concerns of implementing user analytics and in particular of implementing taxonomized product analytics.
What do you dislike about the product?
The graphical and data analysis features that come out-of-the-box are fine, but not fancy. We also bought Heap Connect so we do have the capability to define arbitrarily complex queries and visualization on Heap data, but it would be nice to have better capabilities out-of-the-box.
What problems is the product solving and how is that benefiting you?
We use Heap to:
1. Measure and track customer engagement for our busines-to-business web applications.
2. We use these engagment measures to identify issues in upcoming annual renewal processes and ongoing customer engagement.
3. Measure and analyze the success of new product features and identify areas for improvement in our existing features.